Nibbler SEO audit for www.sickkids.ca

Overall9.7

The overall score for this website.

Accessibility9.7

How accessible the website is to mobile and disabled users.

Experience9.7

How satisfying the website is likely to be for users.

Marketing9.9

How well marketed and popular the website is.

Technology9.3

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 1:43 PM on Mar 9, 2024 (GMT).

Top priorities for website improvement

  • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
  • Ensure your web server returns a 404 HTTP status code for error pages. (read more)
  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)

Server behavior8.0

No404 page

YesCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://sickkids.ca to http://www.sickkids.ca. This is ideal.

Headings8.0

area asked care coming connect department donors educational emergency exam expect frequently getting going help home kids know latest leaving like monthly need news overnight parking platform prepare questions registration resources room sickkids sitemap specialists staff staying stories tests today touch triage updates urgent virtual visit waiting your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
    • Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.

Page headings detail

URLHeadingLevel
www.sickkids.ca/How can we help you today?H2
www.sickkids.ca/News & StoriesH2
www.sickkids.ca/We need 731 new monthly donors for kids like Zoe.H2
www.sickkids.ca/Get to know usH3
www.sickkids.ca/Get in touchH3
www.sickkids.ca/Connect with usH3
www.sickkids.ca/For staffH3
www.sickkids.ca/en/sitemap/SitemapH1
www.sickkids.ca/en/sitemap/Get to know usH3
www.sickkids.ca/en/sitemap/Get in touchH3
www.sickkids.ca/en/sitemap/Connect with usH3
www.sickkids.ca/en/sitemap/For staffH3
www.sickkids.ca/en/How can we help you today?H2
www.sickkids.ca/en/News & StoriesH2
www.sickkids.ca/en/We need 731 new monthly donors for kids like Zoe.H2
www.sickkids.ca/en/Get to know usH3
www.sickkids.ca/en/Get in touchH3
www.sickkids.ca/en/Connect with usH3
www.sickkids.ca/en/For staffH3
www.sickkids.ca/en/.../Coming to EmergencyH1
www.sickkids.ca/en/.../Getting to SickKids and parkingH2
www.sickkids.ca/en/.../Latest updatesH2
www.sickkids.ca/en/.../Prepare for your visitH2
www.sickkids.ca/en/.../What to expect in the EDH2
www.sickkids.ca/en/.../Going home or staying overnightH2
www.sickkids.ca/en/.../Educational resourcesH2
www.sickkids.ca/en/.../Triage 1H3
www.sickkids.ca/en/.../Triage 2H3
www.sickkids.ca/en/.../RegistrationH3
www.sickkids.ca/en/.../Waiting areaH3
www.sickkids.ca/en/.../Exam roomH3
www.sickkids.ca/en/.../Tests and specialistsH3
www.sickkids.ca/en/.../Leaving the Emergency DepartmentH3
www.sickkids.ca/en/.../Get to know usH3
www.sickkids.ca/en/.../Get in touchH3
www.sickkids.ca/en/.../Connect with usH3
www.sickkids.ca/en/.../For staffH3
www.sickkids.ca/en/.../Virtual Urgent CareH1
www.sickkids.ca/en/.../How to use the platformH2
www.sickkids.ca/en/.../Frequently asked questionsH2
www.sickkids.ca/en/.../Educational resourcesH2
www.sickkids.ca/en/.../Get to know usH3
www.sickkids.ca/en/.../Get in touchH3
www.sickkids.ca/en/.../Connect with usH3
www.sickkids.ca/en/.../For staffH3

Images9.7

15% of images have a clearly defined size

25 images are being resized by the browser

Mobile10.0

Mobile screenshot of www.sickkids.caTablet screenshot of www.sickkids.ca
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

Analytics10.0

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Page titles

Page titleNotes
No TitleMissing
No TitleMissing
No TitleMissing
No TitleMissing
No TitleMissing

Meta tags10.0

This is how this website will look in Google search listings:

SickKids on LinkedIn

www.sickkids.ca/

The Hospital for Sick Children (SickKids), affiliated with the University of Toronto, is Canada's most research-intensive hospital and the largest centre dedicated to ...

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.sickkids.ca/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.sickkids.ca/facebook-domain-verification1uutgva5ik61925rnd3wvgt0pbe2k9
www.sickkids.ca/keywordssickkids, sickkids hospital, the hospital for sick children, sick kids hospital, sick kids
www.sickkids.ca/descriptionThe Hospital for Sick Children (SickKids), affiliated with the University of Toronto, is Canada's most research-intensive hospital and the largest centre dedicated to improving children's health in the country.
www.sickkids.ca/twitter:cardsummary
www.sickkids.ca/en/sitemap/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.sickkids.ca/en/sitemap/facebook-domain-verification1uutgva5ik61925rnd3wvgt0pbe2k9
www.sickkids.ca/en/sitemap/keywords
www.sickkids.ca/en/sitemap/descriptionSee the full sitemap of SickKids.ca.
www.sickkids.ca/en/sitemap/twitter:cardsummary
www.sickkids.ca/en/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.sickkids.ca/en/facebook-domain-verification1uutgva5ik61925rnd3wvgt0pbe2k9
www.sickkids.ca/en/keywordssickkids, sickkids hospital, the hospital for sick children, sick kids hospital, sick kids
www.sickkids.ca/en/descriptionThe Hospital for Sick Children (SickKids), affiliated with the University of Toronto, is Canada's most research-intensive hospital and the largest centre dedicated to improving children's health in the country.
www.sickkids.ca/en/twitter:cardsummary
www.sickkids.ca/en/.../viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.sickkids.ca/en/.../facebook-domain-verification1uutgva5ik61925rnd3wvgt0pbe2k9
www.sickkids.ca/en/.../keywordsSickKids emergency
www.sickkids.ca/en/.../descriptionLearn what to expect in the SickKids Emergency Department, from arrival at SickKids to being seen, and frequently asked questions.
www.sickkids.ca/en/.../twitter:cardsummary
www.sickkids.ca/en/.../viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.sickkids.ca/en/.../facebook-domain-verification1uutgva5ik61925rnd3wvgt0pbe2k9
www.sickkids.ca/en/.../keywords
www.sickkids.ca/en/.../descriptionFind out if your concern needs an emergency department or primary care visit or if you are eligible for a virtual urgent care visit.
www.sickkids.ca/en/.../twitter:cardsummary

Meta Tags (http-equiv attribute)

Page URLNameContent
www.sickkids.ca/X-UA-CompatibleIE=edge
www.sickkids.ca/en/sitemap/X-UA-CompatibleIE=edge
www.sickkids.ca/en/X-UA-CompatibleIE=edge
www.sickkids.ca/en/.../X-UA-CompatibleIE=edge
www.sickkids.ca/en/.../X-UA-CompatibleIE=edge

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Popularity10.0

28116Estimated monthly organic visitors

  • This website appears to have a high number of monthly website visits each month

Source: Ahrefs

Amount of content10.0

Rendering Chart...

  • This website has an average of 3,290 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

Freshness10.0

Last updated March 8, 2024

  • It looks like this website was last updated on Friday, March 8, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
3/8/24www.sickkids.ca/Body text
2/29/24www.sickkids.ca/Body text
3/8/24www.sickkids.ca/en/sitemap/Body text
3/8/24www.sickkids.ca/en/Body text
2/29/24www.sickkids.ca/en/Body text
3/8/24www.sickkids.ca/en/.../Body text
3/8/24www.sickkids.ca/en/.../Body text
11/17/20www.sickkids.ca/.../aboutkidshealth-ed-learning.jpgLast modified header
9/25/20www.sickkids.ca/.../aboutkidshealth.pngLast modified header
1/2/24www.sickkids.ca/.../foundation-kayley-jan-2024-tile.jpgLast modified header
11/2/20www.sickkids.ca/.../support-sickkids-foundation-icon-large-svg.svgLast modified header
9/25/20www.sickkids.ca/.../support-sickkids.svgLast modified header
9/25/20www.sickkids.ca/.../careers-and-volunteer---large.svgLast modified header
9/25/20www.sickkids.ca/.../learning---large.svgLast modified header
9/25/20www.sickkids.ca/.../traditional_medicine.svgLast modified header
9/25/20www.sickkids.ca/.../neuroscience_and_mental_health.svgLast modified header
9/25/20www.sickkids.ca/.../molecular_medicine.svgLast modified header
9/25/20www.sickkids.ca/.../genetics_and_genome_biology.svgLast modified header
9/25/20www.sickkids.ca/.../developmental_and_stem_cell_biology.svgLast modified header
7/16/21www.sickkids.ca/siteassets/.../ches.svgLast modified header
9/25/20www.sickkids.ca/.../cell_biology.svgLast modified header
12/4/20www.sickkids.ca/.../research-icon-large.pngLast modified header
9/25/20www.sickkids.ca/.../news-and-events---large.svgLast modified header
9/25/20www.sickkids.ca/.../care-and-services---large.svgLast modified header
11/6/20www.sickkids.ca/.../patients-visitors-navigation-iconLast modified header
12/9/20www.sickkids.ca/.../sickkids-logo-desktop-140x42.pngLast modified header
9/25/20www.sickkids.ca/.../emergency.svgLast modified header
9/25/20www.sickkids.ca/.../emergency.svgLast modified header
12/9/20www.sickkids.ca/.../sickkids-logo-header.pngLast modified header
11/21/23www.sickkids.ca/.../arrow-down.svgLast modified header
11/21/23www.sickkids.ca/Static/.../main.cssLast modified header

Twitteri

This website does not appear to be associated with a Twitter account.

  • There was a problem checking the Twitter accounts associated with this website.

Domain agei

  • Sorry, we cannot check the domain age of .ca websites.

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