Nibbler SEO audit for www.stanleyblackanddecker.com
Summary
Overall8.5
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:00 AM on Apr 13, 2024 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add a 301 redirect from the other version to the canonical URL. (read more)
Images4.3
79% of images have a clearly defined size
17 images are being resized by the browser
- Some images (21.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 11 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 17 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
- Check any images which could not be downloaded and fix them if necessary.
- We were not able to test every image on this website as checking them was taking too long.
Printability6.0
60% of pages are optimized for printing
- 2 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags6.8
This is how this website will look in Google search listings:
Stanley Black & Decker Homepage | Stanley Black & Decker
www.stanleyblackanddecker.com/
Headquartered in the USA, Stanley Black & Decker is the world’s largest tool company with 50 manufacturing American facilities and more than 100 worldwide.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.stanleyblackanddecker.com/ | description | Headquartered in the USA, Stanley Black & Decker is the world’s largest tool company with 50 manufacturing American facilities and more than 100 worldwide. |
| www.stanleyblackanddecker.com/ | mobileoptimized | width |
| www.stanleyblackanddecker.com/ | handheldfriendly | true |
| www.stanleyblackanddecker.com/ | viewport | width=device-width, initial-scale=1.0 |
| www.stanleyblackanddecker.com/search?keys=Contact%20Us&psi=1 | mobileoptimized | width |
| www.stanleyblackanddecker.com/search?keys=Contact%20Us&psi=1 | handheldfriendly | true |
| www.stanleyblackanddecker.com/search?keys=Contact%20Us&psi=1 | viewport | width=device-width, initial-scale=1.0 |
| www.stanleyblackanddecker.com/search?keys=Investors&psi=1 | mobileoptimized | width |
| www.stanleyblackanddecker.com/search?keys=Investors&psi=1 | handheldfriendly | true |
| www.stanleyblackanddecker.com/search?keys=Investors&psi=1 | viewport | width=device-width, initial-scale=1.0 |
| www.stanleyblackanddecker.com/about/leadership | description | Meet the executive leadership team for Stanley Black & Decker and our brands working everyday for those who make the world. |
| www.stanleyblackanddecker.com/about/leadership | mobileoptimized | width |
| www.stanleyblackanddecker.com/about/leadership | handheldfriendly | true |
| www.stanleyblackanddecker.com/about/leadership | viewport | width=device-width, initial-scale=1.0 |
| www.stanleyblackanddecker.com/about/how-we-operate | description | Our Operating Model is a strategic framework for our businesses to elevate best practices and sustain financial performance. Learn more. |
| www.stanleyblackanddecker.com/about/how-we-operate | mobileoptimized | width |
| www.stanleyblackanddecker.com/about/how-we-operate | handheldfriendly | true |
| www.stanleyblackanddecker.com/about/how-we-operate | viewport | width=device-width, initial-scale=1.0 |
Server behavior7.3
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- Adding or removing a trailing slash to all URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- There was no website found on http://stanleyblackanddecker.com. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://www.stanleyblackanddecker.com on http://stanleyblackanddecker.com.
URL format7.6
2 URLs are less than ideal
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.1
Rendering Chart...
- This website has an average of 644 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Internal links9.6
- 12 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL newsroom.stanleyblackanddecker.com/2024-04-10-Gearing-Up-for-the-Spring-Refresh-Gardening-and-Organizing-Cited-As-Most-Favorite Gearing Up for the Spring Refresh: Gardening and Organizing Cited As Most Favorite, While Cleaning Gutters and Windows Made the Least Favorite Tasks of the Season, According to Newly Released Survey by Stanley Black & Decker Apr 10, 2024 www.stanleyblackanddecker.com/ www.stanleyblackanddecker.com/.../donald-allan Donald Allan, Jr. President & Chief Executive Officer Since becoming CEO, Don has been a champion of transformational portfolio simplification, including leading the divestitures of the Security and Oil & Gas businesses.Toggle this button to get more information about this image. www.stanleyblackanddecker.com/about/leadership www.stanleyblackanddecker.com/.../chris-nelson Christopher J. Nelson Chief Operating Officer, Executive Vice President and President, Tools & Outdoor An experienced global leader, Chris is streamlining and optimizing the company around our core businesses and strong portfolio of global brands.Toggle this button to get more information about this image. www.stanleyblackanddecker.com/about/leadership www.stanleyblackanddecker.com/.../patrick-hallinan Patrick D. Hallinan Executive Vice President, Chief Financial Officer Patrick oversees Stanley Black & Decker’s finance function globally and is focused on accelerating value creation.Toggle this button to get more information about this image. www.stanleyblackanddecker.com/about/leadership www.stanleyblackanddecker.com/.../tamer-abuaita Tamer K. Abuaita Senior Vice President, Chief Supply Chain Officer An accomplished operations leader, Tamer is leading efforts to build the supply chain network of tomorrow while driving operations excellence today.Toggle this button to get more information about this image. www.stanleyblackanddecker.com/about/leadership www.stanleyblackanddecker.com/.../rhonda-gass Rhonda O. Gass Chief Information Officer Driving enablement of digital, data and collaboration capabilities, Rhonda also leads cybersecurity and digital risk management across the company.Toggle this button to get more information about this image. www.stanleyblackanddecker.com/about/leadership www.stanleyblackanddecker.com/.../dennis-lange Dennis M. Lange Vice President, Investor Relations Dennis is responsible for the communication of the company’s strategy and financial results to the investor and analyst communities.Toggle this button to get more information about this image. www.stanleyblackanddecker.com/about/leadership www.stanleyblackanddecker.com/.../janet-link Janet M. Link Senior Vice President, General Counsel & Secretary Janet is responsible for all legal and corporate compliance matters at Stanley Black & Decker.Toggle this button to get more information about this image. www.stanleyblackanddecker.com/about/leadership www.stanleyblackanddecker.com/.../john-lucas John T. Lucas Senior Vice President, Chief Human Resources Officer With over 35 years of HR experience for global multinational companies, John oversees global human capital strategies and operations at Stanley Black & Decker.Toggle this button to get more information about this image. www.stanleyblackanddecker.com/about/leadership www.stanleyblackanddecker.com/.../graham-robinson Graham N. Robinson Senior Vice President & President, STANLEY Industrial Graham leads strategic direction for a $2.5 billion industrial business including engineered fastening, aerospace components and industrial services.Toggle this button to get more information about this image. www.stanleyblackanddecker.com/about/leadership www.stanleyblackanddecker.com/.../joseph-simms Joseph S. Simms Chief Diversity Officer Joe is championing a broad approach to diversity, equity and inclusion – working collaboratively to enhance transparency and drive change.Toggle this button to get more information about this image. www.stanleyblackanddecker.com/about/leadership www.stanleyblackanddecker.com/.../corbin-walburger Corbin B. Walburger Vice President, Business Development Corbin is responsible for mergers, acquisitions and divestitures for Stanley Black & Decker and has leadership oversight of STANLEY Ventures.Toggle this button to get more information about this image. www.stanleyblackanddecker.com/about/leadership
- Consider shortening long anchor text.
- 9 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Freshness10.0
Last updated April 12, 2024
- It looks like this website was last updated on Friday, April 12, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler tested the following pages
- https://www.stanleyblackanddecker.com/
- https://www.stanleyblackanddecker.com/search?keys=Contact%20Us&psi=1
- https://www.stanleyblackanddecker.com/search?keys=Investors&psi=1
- https://www.stanleyblackanddecker.com/about/leadership
- https://www.stanleyblackanddecker.com/about/how-we-operate