Nibbler SEO audit for www.stmichel.co.nz
Summary
Overall7.4
The overall score for this website.
Accessibility8.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:11 PM on Apr 18, 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider updating this website regularly with new content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links0.0
- 1,518 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Freshness1.2
Last updated May 28, 2021
- It looks like this website was last updated on Friday, May 28, 2021. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 5/28/21 | www.stmichel.co.nz/images/nz-made-logo.svg | Last modified header |
| 8/29/19 | www.stmichel.co.nz/images/st-michel-logo-light.svg | Last modified header |
| 8/29/19 | www.stmichel.co.nz/images/st-michel-logo.svg | Last modified header |
Meta tags3.6
This is how this website will look in Google search listings:
Home | St Michel Bathroomware
www.stmichel.co.nz/
As a leading New Zealand bathroom furniture brand, we're focused on helping you before, during and after the process. It's St Michel's vision of being Simply Better.
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.stmichel.co.nz/ | description | As a leading New Zealand bathroom furniture brand, we're focused on helping you before, during and after the process. It's St Michel's vision of being Simply Better. |
| www.stmichel.co.nz/ | author | St Michel |
| www.stmichel.co.nz/ | twitter:site | Home |
| www.stmichel.co.nz/ | twitter:url | https://www.stmichel.co.nz/ |
| www.stmichel.co.nz/ | twitter:card | As a leading New Zealand bathroom furniture brand, we're focused on helping you before, during and after the process. It's St Michel's vision of being Simply Better. |
| www.stmichel.co.nz/ | twitter:image | https://www.stmichel.co.nz/images/share.jpg |
| www.stmichel.co.nz/ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, minimal-ui |
| www.stmichel.co.nz/ | msapplication-config | /images/favicons/browserconfig.xml |
| www.stmichel.co.nz/ | facebook-domain-verification | 9vflqeoz02w6d5tsls16si2hefwxg6 |
| www.stmichel.co.nz/ | google-site-verification | O0mptSvlhpozNoOZsfbZP9e0m8uXYk0nHBOm8B1NbW8 |
| www.stmichel.co.nz/ | p:domain_verify | 4b851ec2bb01e9cb373393f4772dbbe1 |
| www.stmichel.co.nz/resources/.../ | description | |
| www.stmichel.co.nz/resources/.../ | author | St Michel |
| www.stmichel.co.nz/resources/.../ | twitter:site | FAQs |
| www.stmichel.co.nz/resources/.../ | twitter:url | https://www.stmichel.co.nz/resources/faqs/ |
| www.stmichel.co.nz/resources/.../ | twitter:card | |
| www.stmichel.co.nz/resources/.../ | twitter:image | https://www.stmichel.co.nz/images/share.jpg |
| www.stmichel.co.nz/resources/.../ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, minimal-ui |
| www.stmichel.co.nz/resources/.../ | msapplication-config | /images/favicons/browserconfig.xml |
| www.stmichel.co.nz/resources/.../ | facebook-domain-verification | 9vflqeoz02w6d5tsls16si2hefwxg6 |
| www.stmichel.co.nz/resources/.../ | google-site-verification | O0mptSvlhpozNoOZsfbZP9e0m8uXYk0nHBOm8B1NbW8 |
| www.stmichel.co.nz/resources/.../ | p:domain_verify | 4b851ec2bb01e9cb373393f4772dbbe1 |
| www.stmichel.co.nz/resources/.../ | description | |
| www.stmichel.co.nz/resources/.../ | author | St Michel |
| www.stmichel.co.nz/resources/.../ | twitter:site | Installation & Specification |
| www.stmichel.co.nz/resources/.../ | twitter:url | https://www.stmichel.co.nz/resources/installation-specification/ |
| www.stmichel.co.nz/resources/.../ | twitter:card | |
| www.stmichel.co.nz/resources/.../ | twitter:image | https://www.stmichel.co.nz/images/share.jpg |
| www.stmichel.co.nz/resources/.../ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, minimal-ui |
| www.stmichel.co.nz/resources/.../ | msapplication-config | /images/favicons/browserconfig.xml |
| www.stmichel.co.nz/resources/.../ | facebook-domain-verification | 9vflqeoz02w6d5tsls16si2hefwxg6 |
| www.stmichel.co.nz/resources/.../ | google-site-verification | O0mptSvlhpozNoOZsfbZP9e0m8uXYk0nHBOm8B1NbW8 |
| www.stmichel.co.nz/resources/.../ | p:domain_verify | 4b851ec2bb01e9cb373393f4772dbbe1 |
| www.stmichel.co.nz/resources/.../ | description | |
| www.stmichel.co.nz/resources/.../ | author | St Michel |
| www.stmichel.co.nz/resources/.../ | twitter:site | Materials & Colours |
| www.stmichel.co.nz/resources/.../ | twitter:url | https://www.stmichel.co.nz/resources/materials-colours/ |
| www.stmichel.co.nz/resources/.../ | twitter:card | |
| www.stmichel.co.nz/resources/.../ | twitter:image | https://www.stmichel.co.nz/images/share.jpg |
| www.stmichel.co.nz/resources/.../ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, minimal-ui |
| www.stmichel.co.nz/resources/.../ | msapplication-config | /images/favicons/browserconfig.xml |
| www.stmichel.co.nz/resources/.../ | facebook-domain-verification | 9vflqeoz02w6d5tsls16si2hefwxg6 |
| www.stmichel.co.nz/resources/.../ | google-site-verification | O0mptSvlhpozNoOZsfbZP9e0m8uXYk0nHBOm8B1NbW8 |
| www.stmichel.co.nz/resources/.../ | p:domain_verify | 4b851ec2bb01e9cb373393f4772dbbe1 |
| www.stmichel.co.nz/resources/.../ | description | |
| www.stmichel.co.nz/resources/.../ | author | St Michel |
| www.stmichel.co.nz/resources/.../ | twitter:site | Warranty |
| www.stmichel.co.nz/resources/.../ | twitter:url | https://www.stmichel.co.nz/resources/warranty/ |
| www.stmichel.co.nz/resources/.../ | twitter:card | |
| www.stmichel.co.nz/resources/.../ | twitter:image | https://www.stmichel.co.nz/images/share.jpg |
| www.stmichel.co.nz/resources/.../ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, minimal-ui |
| www.stmichel.co.nz/resources/.../ | msapplication-config | /images/favicons/browserconfig.xml |
| www.stmichel.co.nz/resources/.../ | facebook-domain-verification | 9vflqeoz02w6d5tsls16si2hefwxg6 |
| www.stmichel.co.nz/resources/.../ | google-site-verification | O0mptSvlhpozNoOZsfbZP9e0m8uXYk0nHBOm8B1NbW8 |
| www.stmichel.co.nz/resources/.../ | p:domain_verify | 4b851ec2bb01e9cb373393f4772dbbe1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.stmichel.co.nz/ | x-ua-compatible | ie=edge |
| www.stmichel.co.nz/resources/.../ | x-ua-compatible | ie=edge |
| www.stmichel.co.nz/resources/.../ | x-ua-compatible | ie=edge |
| www.stmichel.co.nz/resources/.../ | x-ua-compatible | ie=edge |
| www.stmichel.co.nz/resources/.../ | x-ua-compatible | ie=edge |
Amount of content8.4
Rendering Chart...
- This website has an average of 1,689 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.stmichel.co.nz/ | 2829 | 413 |
| www.stmichel.co.nz/resources/.../ | 7436 | 1223 |
| www.stmichel.co.nz/resources/.../ | 43747 | 6494 |
| www.stmichel.co.nz/resources/.../ | 1061 | 110 |
| www.stmichel.co.nz/resources/.../ | 1646 | 205 |
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images9.8
12% of images have a clearly defined size
10 images are being resized by the browser
- Most images (88.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://stmichel.co.nz to http://www.stmichel.co.nz. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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