Report for www.sunlife.co.uk

Overall9.7

The overall score for this website.

Accessibility9.9

How accessible the website is to mobile and disabled users.

Experience9.7

How satisfying the website is likely to be for users.

Marketing9.3

How well marketed and popular the website is.

Technology9.8

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 4:14 PM on Oct 13, 2021 (BST).

Top priorities for website improvement

  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • To appear higher in search engine results, consider link building activity as a way to build your search ranking. Be careful though, because incoming links which are obviously artificial are likely to be detected by search engines and could have an adverse effect. (read more)

Popularity7.0

1,014,624 Most popular website in the world

This website recently saw a slight increase in popularity.

  • This is the 1,014,624 most popular website in the world.
  • Over the past 3 months, this website has experienced a slight increase in popularity.

Source: Alexa

Images9.0

50% of images have a clearly defined size

7 images are being resized by the browser

Amount of content9.0

Rendering Chart...

  • This website has an average of 1,143 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Twitter9.8

This website is linked with the Twitter account @SunLifeUK

This website's Twitter account has
6,033 followers

  • This website was found to link the Twitter account SunLife (@SunLifeUK).
  • This website's Twitter account has made 4,749 tweets to 6,033 followers.

Source: Twitter

Mobile10.0

Mobile screenshot of www.sunlife.co.ukTablet screenshot of www.sunlife.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

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Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://sunlife.co.uk to http://www.sunlife.co.uk. This is ideal.

Analytics10.0

100% of pages use analytics

Google Tag Manager

  • Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Headings10.0

after agreeing already asked back before benefit claim cost costs cover customer debt documents dying early enjoy famous favourite features frequently funeral future guide help here here's important information inheritance insurance join know last legal life lifelong make mind money more most need number option over peace people plan policy popular price protect provides questions retired retirement rich roots should stories sunlife surprise taken uk's words works world years your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Page headings detail

URLHeadingLevel
www.sunlife.co.uk/Welcome to life after 50H1
www.sunlife.co.uk/Protect your world, plan your future and enjoy lifelong peace of mind with SunLifeH2
www.sunlife.co.uk/Most popular storiesH2
www.sunlife.co.uk/Most popular storiesH2
www.sunlife.co.uk/The UK’s Number 1H2
www.sunlife.co.uk/Our roots go back over 200 yearsH2
www.sunlife.co.uk/How to make money in retirementH3
www.sunlife.co.uk/Retired and in debt? Here's what you need to know...H3
www.sunlife.co.uk/The cost of dying? It may surprise youH3
www.sunlife.co.uk/How over 50s life insurance worksH3
www.sunlife.co.uk/The last words of the rich and famousH3
www.sunlife.co.uk/What you should know before agreeing to early inheritanceH3
www.sunlife.co.uk/A simple guide to retirement – what you need to knowH3
www.sunlife.co.uk/Music to go out to – most popular funeral songsH3
www.sunlife.co.uk/The price of a home in Britain then and nowH3
www.sunlife.co.uk/customer-support/.../How to make a claimH1
www.sunlife.co.uk/customer-support/.../Please select product you wish to make a claim forH2
www.sunlife.co.uk/contact-us/Contact UsH1
www.sunlife.co.uk/over-50-life-insurance/Over 50 life insurance from the UK’s favouriteH1
www.sunlife.co.uk/over-50-life-insurance/Over 50 life insurance from the UK’s favouriteH1
www.sunlife.co.uk/over-50-life-insurance/What is over 50s life insurance?H2
www.sunlife.co.uk/over-50-life-insurance/The UK's most trusted over 50 life insurance providerH2
www.sunlife.co.uk/over-50-life-insurance/Over 50 life insurance calculatorH2
www.sunlife.co.uk/over-50-life-insurance/How much life cover do I need if I am over 50?H2
www.sunlife.co.uk/over-50-life-insurance/How does over 50 life insurance work?H2
www.sunlife.co.uk/over-50-life-insurance/Am I eligible for an over 50s plan?H2
www.sunlife.co.uk/over-50-life-insurance/Get covered todayH2
www.sunlife.co.uk/over-50-life-insurance/Customer ReviewsH2
www.sunlife.co.uk/over-50-life-insurance/Learn more about life insurance for over 50sH2
www.sunlife.co.uk/over-50-life-insurance/Important informationH2
www.sunlife.co.uk/over-50-life-insurance/Already a customer? Get help hereH2
www.sunlife.co.uk/over-50-life-insurance/Funeral Benefit OptionH2
www.sunlife.co.uk/over-50-life-insurance/Frequently asked questionsH2
www.sunlife.co.uk/over-50-life-insurance/Key features of over 50s life coverH3
www.sunlife.co.uk/over-50-life-insurance/Join over 850,000 people in the UK who’ve taken out a SunLife planH3
www.sunlife.co.uk/over-50-life-insurance/Policy documentsH3
www.sunlife.co.uk/over-50-life-insurance/ImportantH3
www.sunlife.co.uk/over-50-life-insurance/Legal and regulatory informationH4
www.sunlife.co.uk/over-50-life-insurance/Who are SunLife and who provides the SunLife Guaranteed Over 50 Plans?H5
www.sunlife.co.uk/over-50-life-insurance/Who provides the Funeral Benefit Option?H5
www.sunlife.co.uk/.../Funeral Benefit OptionH1
www.sunlife.co.uk/.../Get £250 toward your funeral costsH2
www.sunlife.co.uk/.../What you need to knowH2
www.sunlife.co.uk/.../How it worksH4

Meta tags10.0

This is how this website will look in Google search listings:

Over 50 Life Insurance, Equity Release, Funeral Plans | SunLife

www.sunlife.co.uk/

SunLife is a financial services company best known for our range of fuss-free products and services for people aged 50 and over. Welcome to life after 50!

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.sunlife.co.uk/viewportwidth=device-width, initial-scale=1.0
www.sunlife.co.uk/format-detectiontelephone=no
www.sunlife.co.uk/viewportwidth=device-width
www.sunlife.co.uk/descriptionSunLife is a financial services company best known for our range of fuss-free products and services for people aged 50 and over. Welcome to life after 50!
www.sunlife.co.uk/fb:app_id908130545886313
www.sunlife.co.uk/og:site_nameSunLife
www.sunlife.co.uk/og:typewebsite
www.sunlife.co.uk/og:localen_GB
www.sunlife.co.uk/og:imagehttps://www.sunlife.co.uk/siteassets/images/og-images/grandmother-and-child-on-the-beach.jpg
www.sunlife.co.uk/twitter:site:id833426197
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www.sunlife.co.uk/google-site-verificationl1tq6rl3vqQXeWsi55YRHI9j-9TMV0hlLbEOmfHsT50
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www.sunlife.co.uk/customer-support/.../viewportwidth=device-width
www.sunlife.co.uk/customer-support/.../descriptionTo find out how to make a claim, visit the official SunLife website today.
www.sunlife.co.uk/customer-support/.../fb:app_id908130545886313
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www.sunlife.co.uk/contact-us/format-detectiontelephone=no
www.sunlife.co.uk/contact-us/viewportwidth=device-width
www.sunlife.co.uk/contact-us/descriptionTo find out how to contact us, visit the official SunLife.co.uk website today or call us on 0800 904 7675.
www.sunlife.co.uk/contact-us/fb:app_id908130545886313
www.sunlife.co.uk/contact-us/og:site_nameSunLife
www.sunlife.co.uk/contact-us/og:typewebsite
www.sunlife.co.uk/contact-us/og:localen_GB
www.sunlife.co.uk/contact-us/twitter:site:id833426197
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www.sunlife.co.uk/over-50-life-insurance/viewportwidth=device-width, initial-scale=1.0
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www.sunlife.co.uk/over-50-life-insurance/viewportwidth=device-width
www.sunlife.co.uk/over-50-life-insurance/descriptionSimple, affordable and the highest rated customer service on Feefo – Just a few of the reasons why SunLife is the UK’s no.1 over 50s plan provider.
www.sunlife.co.uk/over-50-life-insurance/fb:app_id908130545886313
www.sunlife.co.uk/over-50-life-insurance/og:site_nameSunLife
www.sunlife.co.uk/over-50-life-insurance/og:typewebsite
www.sunlife.co.uk/over-50-life-insurance/og:localen_GB
www.sunlife.co.uk/over-50-life-insurance/og:imagehttps://www.sunlife.co.uk/siteassets/images/gof-images/grandparents-and-grandson-outside-v3.jpg
www.sunlife.co.uk/over-50-life-insurance/twitter:site:id833426197
www.sunlife.co.uk/over-50-life-insurance/twitter:site@SunLifeUK
www.sunlife.co.uk/over-50-life-insurance/format-detectiontelephone=no
www.sunlife.co.uk/.../viewportwidth=device-width, initial-scale=1.0
www.sunlife.co.uk/.../format-detectiontelephone=no
www.sunlife.co.uk/.../viewportwidth=device-width
www.sunlife.co.uk/.../descriptionYou can add a Funeral Benefit Option to your Guaranteed Over 50 Plan at no extra cost for a contribution towards the cost of your funeral.
www.sunlife.co.uk/.../fb:app_id908130545886313
www.sunlife.co.uk/.../og:site_nameSunLife
www.sunlife.co.uk/.../og:typewebsite
www.sunlife.co.uk/.../og:localen_GB
www.sunlife.co.uk/.../twitter:site:id833426197
www.sunlife.co.uk/.../twitter:site@SunLifeUK

Meta Tags (http-equiv attribute)

Page URLNameContent
www.sunlife.co.uk/X-UA-CompatibleIE=edge,chrome=1
www.sunlife.co.uk/customer-support/.../X-UA-CompatibleIE=edge,chrome=1
www.sunlife.co.uk/contact-us/X-UA-CompatibleIE=edge,chrome=1
www.sunlife.co.uk/over-50-life-insurance/X-UA-CompatibleIE=edge,chrome=1
www.sunlife.co.uk/.../X-UA-CompatibleIE=edge,chrome=1

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

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URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated August 1, 2021

  • It looks like this website was last updated on Sunday, August 1, 2021. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

Domain agei

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