Nibbler SEO audit for www.thebodyshop.in
Summary
Overall9.4
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:28 PM on Mar 28, 2024 (GMT).
Top priorities for website improvement
- Make sure all headings have content which is relevant to the page of content. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Headings4.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (8.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images8.4
81% of images have a clearly defined size
393 images are being resized by the browser
- Some images (19.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 393 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.8
Rendering Chart...
- This website has an average of 1,027 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.thebodyshop.in/ | 5907 | 982 |
| www.thebodyshop.in/body/.../c00012 | 6268 | 1037 |
| www.thebodyshop.in/face/.../c00029 | 6825 | 1108 |
| www.thebodyshop.in/trending/.../c0003 | 6323 | 1039 |
| www.thebodyshop.in/hair/.../c00061 | 5865 | 968 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://thebodyshop.in to http://www.thebodyshop.in. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
Cruelty-Free & Beauty Products | The Body Shop
www.thebodyshop.in/
Buy Cruelty Free Beauty product from The Body Shop India.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.thebodyshop.in/ | google-site-verification | MjPgCk-BrWY11a3YV5dQL3UlfeLseort7vmi1pcei1c |
| www.thebodyshop.in/ | viewport | initial-scale=1, width=device-width |
| www.thebodyshop.in/ | theme-color | #000000 |
| www.thebodyshop.in/ | robots | index, follow |
| www.thebodyshop.in/ | description | Buy Cruelty Free Beauty product from The Body Shop India. |
| www.thebodyshop.in/ | og:description | Buy Cruelty Free Beauty product from The Body Shop India. |
| www.thebodyshop.in/ | twitter:description | Buy Cruelty Free Beauty product from The Body Shop India. |
| www.thebodyshop.in/ | next-head-count | 26 |
| www.thebodyshop.in/body/.../c00012 | google-site-verification | MjPgCk-BrWY11a3YV5dQL3UlfeLseort7vmi1pcei1c |
| www.thebodyshop.in/body/.../c00012 | viewport | initial-scale=1, width=device-width |
| www.thebodyshop.in/body/.../c00012 | theme-color | #000000 |
| www.thebodyshop.in/body/.../c00012 | robots | index, follow |
| www.thebodyshop.in/body/.../c00012 | description | Buy wide range of bath & body care products from The Body Shop. Explore Cruelty-Free Skincare, Make-Up, Haircare & Body Products Ethically From The Body Shop |
| www.thebodyshop.in/body/.../c00012 | og:description | Buy wide range of bath & body care products from The Body Shop. Explore Cruelty-Free Skincare, Make-Up, Haircare & Body Products Ethically From The Body Shop |
| www.thebodyshop.in/body/.../c00012 | twitter:description | Buy wide range of bath & body care products from The Body Shop. Explore Cruelty-Free Skincare, Make-Up, Haircare & Body Products Ethically From The Body Shop |
| www.thebodyshop.in/body/.../c00012 | next-head-count | 24 |
| www.thebodyshop.in/face/.../c00029 | google-site-verification | MjPgCk-BrWY11a3YV5dQL3UlfeLseort7vmi1pcei1c |
| www.thebodyshop.in/face/.../c00029 | viewport | initial-scale=1, width=device-width |
| www.thebodyshop.in/face/.../c00029 | theme-color | #000000 |
| www.thebodyshop.in/face/.../c00029 | robots | index, follow |
| www.thebodyshop.in/face/.../c00029 | description | Discover nature-inspired face care & facial products. Moisturisers, toners, cleansers, exfoliators, we've got you covered! Get a healthy-looking skin now! |
| www.thebodyshop.in/face/.../c00029 | og:description | Discover nature-inspired face care & facial products. Moisturisers, toners, cleansers, exfoliators, we've got you covered! Get a healthy-looking skin now! |
| www.thebodyshop.in/face/.../c00029 | twitter:description | Discover nature-inspired face care & facial products. Moisturisers, toners, cleansers, exfoliators, we've got you covered! Get a healthy-looking skin now! |
| www.thebodyshop.in/face/.../c00029 | next-head-count | 24 |
| www.thebodyshop.in/trending/.../c0003 | google-site-verification | MjPgCk-BrWY11a3YV5dQL3UlfeLseort7vmi1pcei1c |
| www.thebodyshop.in/trending/.../c0003 | viewport | initial-scale=1, width=device-width |
| www.thebodyshop.in/trending/.../c0003 | theme-color | #000000 |
| www.thebodyshop.in/trending/.../c0003 | robots | index, follow |
| www.thebodyshop.in/trending/.../c0003 | description | Discover what’s hot and trending right now at The Body Shop®. Freshen up your beauty shelf with the season’s top beauty treats & must-haves. See what's new. |
| www.thebodyshop.in/trending/.../c0003 | og:description | Discover what’s hot and trending right now at The Body Shop®. Freshen up your beauty shelf with the season’s top beauty treats & must-haves. See what's new. |
| www.thebodyshop.in/trending/.../c0003 | twitter:description | Discover what’s hot and trending right now at The Body Shop®. Freshen up your beauty shelf with the season’s top beauty treats & must-haves. See what's new. |
| www.thebodyshop.in/trending/.../c0003 | next-head-count | 24 |
| www.thebodyshop.in/hair/.../c00061 | google-site-verification | MjPgCk-BrWY11a3YV5dQL3UlfeLseort7vmi1pcei1c |
| www.thebodyshop.in/hair/.../c00061 | viewport | initial-scale=1, width=device-width |
| www.thebodyshop.in/hair/.../c00061 | theme-color | #000000 |
| www.thebodyshop.in/hair/.../c00061 | robots | index, follow |
| www.thebodyshop.in/hair/.../c00061 | description | Discover our range of haircare products including nature-inspired shampoos, conditioners, masks & serums for all hair types. Have a good hair day every day! |
| www.thebodyshop.in/hair/.../c00061 | og:description | Discover our range of haircare products including nature-inspired shampoos, conditioners, masks & serums for all hair types. Have a good hair day every day! |
| www.thebodyshop.in/hair/.../c00061 | twitter:description | Discover our range of haircare products including nature-inspired shampoos, conditioners, masks & serums for all hair types. Have a good hair day every day! |
| www.thebodyshop.in/hair/.../c00061 | next-head-count | 24 |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated January 5, 2024
- It looks like this website was last updated on Friday, January 5, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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