Nibbler SEO audit for www.tui.co.uk
Summary
Overall8.3
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:27 PM on Apr 8, 2024 (BST).
Top priorities for website improvement
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.tui.co.uk/ Not detected www.tui.co.uk/destinations/travel-information Not detected www.tui.co.uk/mytui/ Not detected www.tui.co.uk/mytui/.../ Not detected www.tui.co.uk/mytui/.../ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Server behavior4.5
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- One page of this website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application for all pages.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is usually ideal, as search engines will know which version to index, but there are links on this website which point to the non canonical version.
- Make sure all internal links to this page go to the canonical version.
- Adding or removing a trailing slash to 3 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- There was no website found on http://tui.co.uk. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://www.tui.co.uk on http://tui.co.uk.
Images5.3
67% of images have a clearly defined size
56 images are being resized by the browser
- Some images (33.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 15 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 56 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 image on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Unavailable images
Image URL HTTP status code Page URL www.tui.co.uk/.../HotelOnly.svg www.tui.co.uk/.../hero_miniTab.jpg www.tui.co.uk/.../hero_mobile.jpg
- Check any images which could not be downloaded and fix them if necessary.
- We were not able to test every image on this website as checking them was taking too long.
Headings5.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.tui.co.uk/ | Save up to £170 on Greece & Turkey holidays | H2 |
| www.tui.co.uk/ | Summer holidays | H2 |
| www.tui.co.uk/ | Exotic escapes | H2 |
| www.tui.co.uk/ | Kids go free | H2 |
| www.tui.co.uk/ | TUI city breaks | H2 |
| www.tui.co.uk/ | Discover TUI BLUE | H2 |
| www.tui.co.uk/ | Holiday Types | H2 |
| www.tui.co.uk/ | Travelling on a budget | H2 |
| www.tui.co.uk/ | Deals up to £300pp | H2 |
| www.tui.co.uk/ | Deals up to £500pp | H2 |
| www.tui.co.uk/ | Deals up to £1000pp | H2 |
| www.tui.co.uk/ | Holidays handpicked by TUI | H2 |
| www.tui.co.uk/ | View all our holiday types | H2 |
| www.tui.co.uk/ | Recommended for you | H2 |
| www.tui.co.uk/ | TUI Holidays | H2 |
| www.tui.co.uk/ | Here to help and connect with you | H2 |
| www.tui.co.uk/ | Can’t find what you’re looking for? | H2 |
| www.tui.co.uk/ | Download the TUI App | H2 |
| www.tui.co.uk/ | Travel Aware - Staying Safe and Healthy Abroad | H2 |
| www.tui.co.uk/ | Save up to £170 on Greece & Turkey holidays | H3 |
| www.tui.co.uk/ | Sensatori by TUI BLUE | H3 |
| www.tui.co.uk/ | TUI BLUE | H3 |
| www.tui.co.uk/ | Crystal Ski | H3 |
| www.tui.co.uk/ | TUI MAGIC LIFE | H3 |
| www.tui.co.uk/ | RIU Hotels & Resorts | H3 |
| www.tui.co.uk/ | TUI SUNEO | H3 |
| www.tui.co.uk/ | Holiday Villages | H3 |
| www.tui.co.uk/ | ROBINSON | H3 |
| www.tui.co.uk/ | Atlantica Hotels | H3 |
| www.tui.co.uk/destinations/travel-information | Travel Alerts | H1 |
| www.tui.co.uk/destinations/travel-information | Already Booked? | H2 |
| www.tui.co.uk/destinations/travel-information | Need Help? | H2 |
| www.tui.co.uk/destinations/travel-information | TRAVEL AWARE INFORMATION | H3 |
| www.tui.co.uk/destinations/travel-information | ALL TRAVEL ALERTS | H3 |
| www.tui.co.uk/destinations/travel-information | Travel Aware – Staying Safe and Healthy Abroad | H3 |
| www.tui.co.uk/mytui/ | Here to help and connect with you | H2 |
| www.tui.co.uk/mytui/ | Can’t find what you’re looking for? | H2 |
| www.tui.co.uk/mytui/ | Download the TUI App | H2 |
| www.tui.co.uk/mytui/ | Travel Aware - Staying Safe and Healthy Abroad | H2 |
| www.tui.co.uk/mytui/ | What would you like to do today? | H4 |
| www.tui.co.uk/mytui/.../ | Here to help and connect with you | H2 |
| www.tui.co.uk/mytui/.../ | Can’t find what you’re looking for? | H2 |
| www.tui.co.uk/mytui/.../ | Download the TUI App | H2 |
| www.tui.co.uk/mytui/.../ | Travel Aware - Staying Safe and Healthy Abroad | H2 |
| www.tui.co.uk/mytui/.../ | Here to help and connect with you | H2 |
| www.tui.co.uk/mytui/.../ | Can’t find what you’re looking for? | H2 |
| www.tui.co.uk/mytui/.../ | Download the TUI App | H2 |
| www.tui.co.uk/mytui/.../ | Travel Aware - Staying Safe and Healthy Abroad | H2 |
Meta tags6.8
This is how this website will look in Google search listings:
TUI.co.uk | Holidays, Flights & Cruises 2024 / 2025
www.tui.co.uk/
Find and book your holiday to Greece, Spain, Turkey, the US and more! ATOL protected, low deposits and free kids’ places available. Live Happy with a TUI holiday.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.tui.co.uk/ | description | Find and book your holiday to Greece, Spain, Turkey, the US and more! ATOL protected, low deposits and free kids’ places available. Live Happy with a TUI holiday. |
| www.tui.co.uk/ | viewport | width=device-width,initial-scale=1.0 |
| www.tui.co.uk/ | twitter:card | summary_large_image |
| www.tui.co.uk/ | signature | Browse Contentful/SSG |
| www.tui.co.uk/ | template-id | home |
| www.tui.co.uk/ | generated-at | 2024-04-08T12:04:22.623Z |
| www.tui.co.uk/destinations/travel-information | viewport | width=device-width,initial-scale=1,user-scalable=no,maximum-scale=1 |
| www.tui.co.uk/destinations/travel-information | robots | NOODP, NOYDIR |
| www.tui.co.uk/destinations/travel-information | title | |
| www.tui.co.uk/destinations/travel-information | description | Ensure you keep up to date with the latest foreign travel news. Read our updated information and news concerningTUI Holidays. |
| www.tui.co.uk/destinations/travel-information | keywords | |
| www.tui.co.uk/destinations/travel-information | description | |
| www.tui.co.uk/mytui/ | viewport | width=device-width, initial-scale=1 |
| www.tui.co.uk/mytui/ | description | Click here to sign in to your holiday account where you can view all your bookings, make payments or amendments, add extras and much more. |
| www.tui.co.uk/mytui/ | robots | index |
| www.tui.co.uk/mytui/ | theme-color | #70cbf4 |
| www.tui.co.uk/mytui/.../ | viewport | width=device-width, initial-scale=1 |
| www.tui.co.uk/mytui/.../ | description | |
| www.tui.co.uk/mytui/.../ | robots | noindex |
| www.tui.co.uk/mytui/.../ | theme-color | #70cbf4 |
| www.tui.co.uk/mytui/.../ | viewport | width=device-width, initial-scale=1 |
| www.tui.co.uk/mytui/.../ | description | |
| www.tui.co.uk/mytui/.../ | robots | noindex |
| www.tui.co.uk/mytui/.../ | theme-color | #70cbf4 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.tui.co.uk/ | X-UA-Compatible | IE=edge |
| www.tui.co.uk/destinations/travel-information | Content-Type | text/html; charset=utf-8 |
| www.tui.co.uk/destinations/travel-information | X-UA-Compatible | IE=edge,chrome=1 |
Amount of content9.5
Rendering Chart...
- This website has an average of 928 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.tui.co.uk/ | 9338 | 1381 |
| www.tui.co.uk/destinations/travel-information | 7476 | 948 |
| www.tui.co.uk/mytui/ | 5798 | 793 |
| www.tui.co.uk/mytui/.../ | 5600 | 757 |
| www.tui.co.uk/mytui/.../ | 5611 | 759 |
Internal links9.9
- 9 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
Screenshot unavailable
Screenshot unavailable
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
SiteCatalyst
- Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 8, 2024
- It looks like this website was last updated on Monday, April 8, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |