Nibbler SEO audit for www.ubc.ca

Overall9.3

The overall score for this website.

Accessibility9.2

How accessible the website is to mobile and disabled users.

Experience9.5

How satisfying the website is likely to be for users.

Marketing9.3

How well marketed and popular the website is.

Technology9.6

How well designed and built the website is.

Nibbler tested a sample of 5 pages from this website at 12:44 AM on Mar 23, 2024 (GMT).

Top priorities for website improvement

  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • Consider the amount of text on this website and increase it if appropriate. (read more)
  • Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)

Amount of content8.2

Rendering Chart...

  • This website has an average of 373 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

Mobile10.0

Mobile screenshot of www.ubc.caTablet screenshot of www.ubc.ca
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen-767pxwww.ubc.ca/_assets/.../style.min.css?10
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screen-319pxcdn.ubc.ca/.../ubc-clf-full-bw.min.css
(-o-min-device-pixel-ratio: '3/2')320px-cdn.ubc.ca/.../ubc-clf-full-bw.min.css
(-o-min-device-pixel-ratio: '3/2')-979pxcdn.ubc.ca/.../ubc-clf-full-bw.min.css
(-o-min-device-pixel-ratio: '3/2')320px767pxcdn.ubc.ca/.../ubc-clf-full-bw.min.css

Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://ubc.ca to http://www.ubc.ca. This is ideal.

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Headings10.0

aboriginal academic academics admissions agriculture apply balancing bands beyond building calendar campus campuses chain change climate columbia connect continuing cost distance education environmental excellence explore farming feed food future graduate impacts improve indigenous initiatives joan join learning marquee more music need night office presents programs quicklinks ready reduce resilient saint scholarships security sovereignty spotlight stockyards' student students supply sustainable systems technology testing theatre tuition undergraduate values visions waste ways world

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Page headings detail

URLHeadingLevel
www.ubc.ca/The University of British ColumbiaH1
www.ubc.ca/MarqueeH2
www.ubc.ca/SpotlightH2
www.ubc.ca/Connect with UBCH2
www.ubc.ca/Explore UBCH2
www.ubc.ca/Building sustainable food systemsH3
www.ubc.ca/Beyond COP28: Student Visions for a Sustainable FutureH3
www.ubc.ca/UBC Theatre presents ‘Saint Joan of the Stockyards’H3
www.ubc.ca/Join UBC Bands for a night of musicH3
www.ubc.ca/Farming our way to a future more resilient to climate changeH3
www.ubc.ca/Testing new ways to reduce the environmental impacts of foodH3
www.ubc.ca/How the supply chain impacts the cost of foodH3
www.ubc.ca/How Indigenous food sovereignty can improve food securityH3
www.ubc.ca/Balancing sustainable agriculture with the need to feed the worldH3
www.ubc.ca/How technology can help reduce food wasteH3
www.ubc.ca/about/About UBCH1
www.ubc.ca/about/QuicklinksH2
www.ubc.ca/about/President’s WelcomeH2
www.ubc.ca/about/Vision & ValuesH2
www.ubc.ca/about/UBC GlobalH2
www.ubc.ca/about/UBC CampusesH2
www.ubc.ca/about/UBC’s Institutional RankingsH2
www.ubc.ca/our-campuses/UBC CampusesH1
www.ubc.ca/our-campuses/Other UBC SitesH2
www.ubc.ca/our-campuses/Vancouver CampusH3
www.ubc.ca/our-campuses/Okanagan CampusH3
www.ubc.ca/our-campuses/UBC Robson SquareH3
www.ubc.ca/our-campuses/Centre for Digital MediaH3
www.ubc.ca/our-campuses/UBC Faculty of Medicine Across BCH3
www.ubc.ca/our-campuses/Asia Pacific Regional OfficeH3
www.ubc.ca/admissions/AdmissionsH1
www.ubc.ca/admissions/Undergraduate AdmissionsH2
www.ubc.ca/admissions/Graduate AdmissionsH2
www.ubc.ca/admissions/Aboriginal StudentsH2
www.ubc.ca/admissions/Continuing and Distance EducationH2
www.ubc.ca/admissions/ESL StudentsH2
www.ubc.ca/admissions/Undergraduate ProgramsH3
www.ubc.ca/admissions/Undergraduate AdmissionsH3
www.ubc.ca/admissions/Tuition & ScholarshipsH3
www.ubc.ca/admissions/Ready to Apply?H3
www.ubc.ca/admissions/Why UBC?H3
www.ubc.ca/admissions/MA, MSc, PhD?H3
www.ubc.ca/admissions/Ready to Apply?H3
www.ubc.ca/academics/AcademicsH1
www.ubc.ca/academics/Undergraduate StudentsH2
www.ubc.ca/academics/Graduate StudentsH2
www.ubc.ca/academics/Academic ExcellenceH2
www.ubc.ca/academics/Academic CalendarH2
www.ubc.ca/academics/Faculties & SchoolsH2
www.ubc.ca/academics/QuicklinksH2
www.ubc.ca/academics/Undergraduate StudentsH2
www.ubc.ca/academics/Graduate StudentsH2
www.ubc.ca/academics/Flexible LearningH3
www.ubc.ca/academics/Extended LearningH3
www.ubc.ca/academics/Professional ProgramsH3
www.ubc.ca/academics/English Language PathwaysH3
www.ubc.ca/academics/Joint Academic ProgramsH3
www.ubc.ca/academics/Exchange ProgramsH3
www.ubc.ca/academics/Co-operative EducationH3
www.ubc.ca/academics/Innovative Learning InitiativesH3
www.ubc.ca/academics/Distance Education ProgramsH3

Images10.0

0% of images have a clearly defined size

No images are being resized by the browser

Meta tags10.0

This is how this website will look in Google search listings:

The University of British Columbia

www.ubc.ca/

The University of British Columbia is a global centre for research and teaching, consistently ranked among the top 20 public universities in the world.

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.ubc.ca/viewportwidth=device-width
www.ubc.ca/descriptionThe University of British Columbia is a global centre for research and teaching, consistently ranked among the top 20 public universities in the world.
www.ubc.ca/about/viewportwidth=device-width
www.ubc.ca/about/descriptionThe University of British Columbia is a global centre for teaching, learning and research, with campuses in Vancouver and the Okanagan in Canada.
www.ubc.ca/our-campuses/viewportwidth=device-width
www.ubc.ca/our-campuses/descriptionThe University of British Columbia is a global centre for research and teaching, consistently ranked among the top 20 public universities in the world.
www.ubc.ca/admissions/viewportwidth=device-width
www.ubc.ca/admissions/descriptionThe University of British Columbia’s many innovative academic programs, combined with an international reputation for teaching and research, provide students with the knowledge, flexibility, and skills needed for the 21st century.
www.ubc.ca/academics/viewportwidth=device-width
www.ubc.ca/academics/descriptionAcademic programs at The University of British Columbia, including: undergraduate, graduate, continuing and distance education, professional progrmas, co-op, and online learning.

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen-767pxwww.ubc.ca/_assets/.../style.min.css?10
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print--cdn.ubc.ca/.../ubc-clf-full-bw.min.css
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screen-379pxcdn.ubc.ca/.../ubc-clf-full-bw.min.css
screen-319pxcdn.ubc.ca/.../ubc-clf-full-bw.min.css
(-o-min-device-pixel-ratio: '3/2')320px-cdn.ubc.ca/.../ubc-clf-full-bw.min.css
(-o-min-device-pixel-ratio: '3/2')-979pxcdn.ubc.ca/.../ubc-clf-full-bw.min.css
(-o-min-device-pixel-ratio: '3/2')320px767pxcdn.ubc.ca/.../ubc-clf-full-bw.min.css
print--cdn.ubc.ca/.../ubc-clf-full-bw.min.css

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Popularity10.0

122523Estimated monthly organic visitors

  • This website appears to have a high number of monthly website visits each month

Source: Ahrefs

Freshness10.0

Last updated March 19, 2024

  • It looks like this website was last updated on Tuesday, March 19, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
7/21/22www.ubc.ca/.../extended_learning-480x175.jpgLast modified header
7/21/22www.ubc.ca/.../flexible_learning-480x175.jpgLast modified header
7/21/22www.ubc.ca/.../academics-1920x700.jpgLast modified header
7/21/22www.ubc.ca/.../graduate_admissions-480x175.jpgLast modified header
7/21/22www.ubc.ca/.../undergraduate_admissions-480x175.jpgLast modified header
7/21/22www.ubc.ca/.../admissions-1920x700.jpgLast modified header
7/28/22www.ubc.ca/.../800x292px-hong_kong_apro-1.jpgLast modified header
7/28/22www.ubc.ca/.../800x292px-centre_for_brain_health.jpgLast modified header
7/28/22www.ubc.ca/.../800x292px-greatnorthernway.jpgLast modified header
7/28/22www.ubc.ca/.../masthead-1919x700px-robson_square_banners_blossoms.jpgLast modified header
9/22/23www.ubc.ca/.../okanagan-campus-800x253.jpgLast modified header
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