Nibbler SEO audit for www.unicornaccountants.co.uk
Summary
Overall9.3
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:20 PM on Apr 13, 2024 (BST).
Top priorities for website improvement
- Consider updating this website regularly with new content. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Freshness1.0
Last updated December 9, 2020
- It looks like this website was last updated on Wednesday, December 9, 2020. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 12/9/20 | www.unicornaccountants.co.uk/images/tax-planning-cta-illustration.svg | Last modified header |
| 12/9/20 | www.unicornaccountants.co.uk/.../xero-logo.svg | Last modified header |
| 12/9/20 | www.unicornaccountants.co.uk/.../acca-logo.svg | Last modified header |
| 12/9/20 | www.unicornaccountants.co.uk/images/talk-to-a-unicorn-illustration.svg | Last modified header |
| 12/9/20 | www.unicornaccountants.co.uk/.../unicorn-logo-colour.svg | Last modified header |
| 12/9/20 | www.unicornaccountants.co.uk/.../unicorn-logo-white.svg | Last modified header |
Amount of content9.0
Rendering Chart...
- This website has an average of 794 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Images9.1
45% of images have a clearly defined size
15 images are being resized by the browser
- Most images (55.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 15 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://unicornaccountants.co.uk to http://www.unicornaccountants.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
Accountants in London | Best Chartered Accountant & Bookkeepers
www.unicornaccountants.co.uk/
Get the Best Accountants in London For Small to Medium Businesses. Contact Unicorn Chartered Accountant For Accountancy, Bookkeeping & Tax Planning.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.unicornaccountants.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.unicornaccountants.co.uk/ | format-detection | telephone=no |
| www.unicornaccountants.co.uk/ | description | Get the Best Accountants in London For Small to Medium Businesses. Contact Unicorn Chartered Accountant For Accountancy, Bookkeeping & Tax Planning. |
| www.unicornaccountants.co.uk/ | robots | index, follow |
| www.unicornaccountants.co.uk/ | twitter:card | summary_large_image |
| www.unicornaccountants.co.uk/ | twitter:title | Accountants in London | Best Chartered Accountant & Bookkeepers |
| www.unicornaccountants.co.uk/ | twitter:description | Get the Best Accountants in London For Small to Medium Businesses. Contact Unicorn Chartered Accountant For Accountancy, Bookkeeping & Tax Planning. |
| www.unicornaccountants.co.uk/ | theme-color | #8c4c9c |
| www.unicornaccountants.co.uk/ | mobile-web-app-capable | yes |
| www.unicornaccountants.co.uk/ | apple-mobile-web-app-capable | yes |
| www.unicornaccountants.co.uk/ | apple-mobile-web-app-status-bar-style | purple |
| www.unicornaccountants.co.uk/ | apple-mobile-web-app-title | Accountants in London | Best Chartered Accountant & Bookkeepers |
| www.unicornaccountants.co.uk/ | msapplication-tileimage | /images/touch/chrome-touch-icon-192x192.png |
| www.unicornaccountants.co.uk/ | msapplication-tilecolor | #8c4c9c |
| www.unicornaccountants.co.uk/ | google-site-verification | dyV7hBK28AZFU4eg9qY9HZudck9pKQRqzwu0UuguQ80 |
| www.unicornaccountants.co.uk/ | google-site-verification | bVmdaAFNbyehlbevH5oeW5eNMJQbUuCM-KSAIURvcz8 |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | viewport | width=device-width, initial-scale=1.0 |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | format-detection | telephone=no |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | description | Need Accountant Services? Contact Unicorn Accountancy Firm London & Get the Best Accounting Services. Hire Certified Accounting Company London Now. |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | robots | index, follow |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | twitter:card | summary_large_image |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | twitter:title | Accounting Services by Best Accountancy Firm London |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | twitter:description | Need Accountant Services? Contact Unicorn Accountancy Firm London & Get the Best Accounting Services. Hire Certified Accounting Company London Now. |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | theme-color | #8c4c9c |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | mobile-web-app-capable | yes |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | apple-mobile-web-app-capable | yes |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | apple-mobile-web-app-status-bar-style | purple |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | apple-mobile-web-app-title | Accounting Services by Best Accountancy Firm London |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | msapplication-tileimage | /images/touch/chrome-touch-icon-192x192.png |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | msapplication-tilecolor | #8c4c9c |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | google-site-verification | dyV7hBK28AZFU4eg9qY9HZudck9pKQRqzwu0UuguQ80 |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | google-site-verification | bVmdaAFNbyehlbevH5oeW5eNMJQbUuCM-KSAIURvcz8 |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | viewport | width=device-width, initial-scale=1.0 |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | format-detection | telephone=no |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | description | Affordable Payroll Services in London for UK Companies. Outsourced Payroll Company in London for large teams & complex cases. Payroll Chartered Accountants in London |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | robots | index, follow |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | twitter:card | summary_large_image |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | twitter:title | Payroll Services | Outsourced Payroll | Unicorn Accountants |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | twitter:description | Outsourced payroll services for SMEs and large businesses throughout the UK. Cost-effective packages available for large teams and complex cases within payroll. Get in touch today. |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | theme-color | #8c4c9c |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | mobile-web-app-capable | yes |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | apple-mobile-web-app-capable | yes |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | apple-mobile-web-app-status-bar-style | purple |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | apple-mobile-web-app-title | Payroll Services London - Outsourcing Payroll - Payroll Company London |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | msapplication-tileimage | /images/touch/chrome-touch-icon-192x192.png |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | msapplication-tilecolor | #8c4c9c |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | google-site-verification | dyV7hBK28AZFU4eg9qY9HZudck9pKQRqzwu0UuguQ80 |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | google-site-verification | bVmdaAFNbyehlbevH5oeW5eNMJQbUuCM-KSAIURvcz8 |
| www.unicornaccountants.co.uk/about-us | viewport | width=device-width, initial-scale=1.0 |
| www.unicornaccountants.co.uk/about-us | format-detection | telephone=no |
| www.unicornaccountants.co.uk/about-us | description | Unicorn Accountant in London taking care of your accountancy, bookkeeping & tax planning needs. |
| www.unicornaccountants.co.uk/about-us | robots | index, follow |
| www.unicornaccountants.co.uk/about-us | twitter:card | summary_large_image |
| www.unicornaccountants.co.uk/about-us | twitter:title | About Unicorn Accountants London |
| www.unicornaccountants.co.uk/about-us | twitter:description | Unicorn Accountant in London taking care of your accountancy, bookkeeping & tax planning needs. |
| www.unicornaccountants.co.uk/about-us | theme-color | #8c4c9c |
| www.unicornaccountants.co.uk/about-us | mobile-web-app-capable | yes |
| www.unicornaccountants.co.uk/about-us | apple-mobile-web-app-capable | yes |
| www.unicornaccountants.co.uk/about-us | apple-mobile-web-app-status-bar-style | purple |
| www.unicornaccountants.co.uk/about-us | apple-mobile-web-app-title | About Unicorn Accountants London |
| www.unicornaccountants.co.uk/about-us | msapplication-tileimage | /images/touch/chrome-touch-icon-192x192.png |
| www.unicornaccountants.co.uk/about-us | msapplication-tilecolor | #8c4c9c |
| www.unicornaccountants.co.uk/about-us | google-site-verification | dyV7hBK28AZFU4eg9qY9HZudck9pKQRqzwu0UuguQ80 |
| www.unicornaccountants.co.uk/about-us | google-site-verification | bVmdaAFNbyehlbevH5oeW5eNMJQbUuCM-KSAIURvcz8 |
| www.unicornaccountants.co.uk/what-we-do/company-formation | viewport | width=device-width, initial-scale=1.0 |
| www.unicornaccountants.co.uk/what-we-do/company-formation | format-detection | telephone=no |
| www.unicornaccountants.co.uk/what-we-do/company-formation | description | Affordable company formation in London & the UK. Simple and efficient company formation of limited companies, partnerships & more. |
| www.unicornaccountants.co.uk/what-we-do/company-formation | robots | index, follow |
| www.unicornaccountants.co.uk/what-we-do/company-formation | twitter:card | summary_large_image |
| www.unicornaccountants.co.uk/what-we-do/company-formation | twitter:title | Company Formation London | Limited Company Formation |
| www.unicornaccountants.co.uk/what-we-do/company-formation | twitter:description | Cost-effective company formation in London and throughout the UK. Simple and efficient company formation of limited companies, partnerships & more. |
| www.unicornaccountants.co.uk/what-we-do/company-formation | theme-color | #8c4c9c |
| www.unicornaccountants.co.uk/what-we-do/company-formation | mobile-web-app-capable | yes |
| www.unicornaccountants.co.uk/what-we-do/company-formation | apple-mobile-web-app-capable | yes |
| www.unicornaccountants.co.uk/what-we-do/company-formation | apple-mobile-web-app-status-bar-style | purple |
| www.unicornaccountants.co.uk/what-we-do/company-formation | apple-mobile-web-app-title | Company Formation London - Affordable Limited Company Formation London |
| www.unicornaccountants.co.uk/what-we-do/company-formation | msapplication-tileimage | /images/touch/chrome-touch-icon-192x192.png |
| www.unicornaccountants.co.uk/what-we-do/company-formation | msapplication-tilecolor | #8c4c9c |
| www.unicornaccountants.co.uk/what-we-do/company-formation | google-site-verification | dyV7hBK28AZFU4eg9qY9HZudck9pKQRqzwu0UuguQ80 |
| www.unicornaccountants.co.uk/what-we-do/company-formation | google-site-verification | bVmdaAFNbyehlbevH5oeW5eNMJQbUuCM-KSAIURvcz8 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.unicornaccountants.co.uk/ | X-UA-Compatible | IE=edge |
| www.unicornaccountants.co.uk/what-we-do/accounting-services | X-UA-Compatible | IE=edge |
| www.unicornaccountants.co.uk/what-we-do/payroll-services | X-UA-Compatible | IE=edge |
| www.unicornaccountants.co.uk/about-us | X-UA-Compatible | IE=edge |
| www.unicornaccountants.co.uk/what-we-do/company-formation | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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Nibbler tested the following pages
- https://www.unicornaccountants.co.uk/
- https://www.unicornaccountants.co.uk/what-we-do/accounting-services
- https://www.unicornaccountants.co.uk/what-we-do/payroll-services
- https://www.unicornaccountants.co.uk/about-us
- https://www.unicornaccountants.co.uk/what-we-do/company-formation