Nibbler SEO audit for www.universalbanners.co.uk
Summary
Overall9.4
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 9:21 AM on Apr 17, 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Put a permanent (HTTP 301) redirect to http://www.universalbanners.co.uk on http://universalbanners.co.uk. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
Meta tags6.8
This is how this website will look in Google search listings:
Universal Banners – Low Cost Full Colour PVC Banners Next Day ...
www.universalbanners.co.uk/
Great value Custom printed PVC Banners, Roller Banners, Printed Signage, Advertising Boards, Flags, Pavement signs & more. Next Day Delivery or Same day Click & ...
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.universalbanners.co.uk/ | viewport | width=device-width,initial-scale=1,user-scalable=no |
| www.universalbanners.co.uk/ | theme-color | #0A0A0A |
| www.universalbanners.co.uk/ | keywords | banners,printing,PVC banners, Roller Banners , Flags ,printed signs,correx printing, posters,exhibition displays, advertising signs, signs worcester |
| www.universalbanners.co.uk/ | description | Great value Custom printed PVC Banners, Roller Banners, Printed Signage, Advertising Boards, Flags, Pavement signs & more. Next Day Delivery or Same day Click & Collect! |
| www.universalbanners.co.uk/ | google-site-verification | oAbMfIUbA_yjdlLci_iKMbOZMmnJVggS-2KQc6IIhb4 |
| www.universalbanners.co.uk/ | msvalidate.01 | 9F9825F896569C6D8F13C4CB673A4E9C |
| www.universalbanners.co.uk/ | google-site-verification | 2cUG7TaJmnLb0kbsk9jG7dPsh_oaVvuSe39rkPvr8Q8 |
| www.universalbanners.co.uk/checkout/basket | viewport | width=device-width,initial-scale=1,user-scalable=no |
| www.universalbanners.co.uk/checkout/basket | theme-color | #0A0A0A |
| www.universalbanners.co.uk/checkout/basket | keywords | shopping basket, Universal Banners, signs, banners uk |
| www.universalbanners.co.uk/checkout/basket | description | View and edit items that have been entered into your basket. |
| www.universalbanners.co.uk/checkout/basket | google-site-verification | oAbMfIUbA_yjdlLci_iKMbOZMmnJVggS-2KQc6IIhb4 |
| www.universalbanners.co.uk/checkout/basket | msvalidate.01 | 9F9825F896569C6D8F13C4CB673A4E9C |
| www.universalbanners.co.uk/checkout/basket | google-site-verification | 2cUG7TaJmnLb0kbsk9jG7dPsh_oaVvuSe39rkPvr8Q8 |
| www.universalbanners.co.uk/account/login | viewport | width=device-width,initial-scale=1,user-scalable=no |
| www.universalbanners.co.uk/account/login | theme-color | #0A0A0A |
| www.universalbanners.co.uk/account/login | keywords | |
| www.universalbanners.co.uk/account/login | description | |
| www.universalbanners.co.uk/account/login | google-site-verification | oAbMfIUbA_yjdlLci_iKMbOZMmnJVggS-2KQc6IIhb4 |
| www.universalbanners.co.uk/account/login | msvalidate.01 | 9F9825F896569C6D8F13C4CB673A4E9C |
| www.universalbanners.co.uk/account/login | google-site-verification | 2cUG7TaJmnLb0kbsk9jG7dPsh_oaVvuSe39rkPvr8Q8 |
| www.universalbanners.co.uk/account/trade-application | viewport | width=device-width,initial-scale=1,user-scalable=no |
| www.universalbanners.co.uk/account/trade-application | theme-color | #0A0A0A |
| www.universalbanners.co.uk/account/trade-application | keywords | |
| www.universalbanners.co.uk/account/trade-application | description | |
| www.universalbanners.co.uk/account/trade-application | google-site-verification | oAbMfIUbA_yjdlLci_iKMbOZMmnJVggS-2KQc6IIhb4 |
| www.universalbanners.co.uk/account/trade-application | msvalidate.01 | 9F9825F896569C6D8F13C4CB673A4E9C |
| www.universalbanners.co.uk/account/trade-application | google-site-verification | 2cUG7TaJmnLb0kbsk9jG7dPsh_oaVvuSe39rkPvr8Q8 |
| www.universalbanners.co.uk/account/create | viewport | width=device-width,initial-scale=1,user-scalable=no |
| www.universalbanners.co.uk/account/create | theme-color | #0A0A0A |
| www.universalbanners.co.uk/account/create | keywords | |
| www.universalbanners.co.uk/account/create | description | Create an account on our site for quicker checkout, news and reviews and more |
| www.universalbanners.co.uk/account/create | google-site-verification | oAbMfIUbA_yjdlLci_iKMbOZMmnJVggS-2KQc6IIhb4 |
| www.universalbanners.co.uk/account/create | msvalidate.01 | 9F9825F896569C6D8F13C4CB673A4E9C |
| www.universalbanners.co.uk/account/create | google-site-verification | 2cUG7TaJmnLb0kbsk9jG7dPsh_oaVvuSe39rkPvr8Q8 |
Server behavior7.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- There was no website found on http://universalbanners.co.uk. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://www.universalbanners.co.uk on http://universalbanners.co.uk.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.4
Rendering Chart...
- This website has an average of 806 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.universalbanners.co.uk/ | 6194 | 947 |
| www.universalbanners.co.uk/checkout/basket | 3823 | 568 |
| www.universalbanners.co.uk/account/login | 3637 | 537 |
| www.universalbanners.co.uk/account/trade-application | 6940 | 987 |
| www.universalbanners.co.uk/account/create | 6982 | 992 |
Images9.8
16% of images have a clearly defined size
5 images are being resized by the browser
- Most images (84.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
- 1 image we found returned a 204 status code. This may indicate this image is used for tracking purposes.
- Check if a 204 is an appropriate status code for any images which return it.
Images used for tracking
- Check if a 204 is an appropriate status code for any images which return it.
Internal links9.8
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.universalbanners.co.uk/account/forgotten-password click here www.universalbanners.co.uk/account/login
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 6 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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