Nibbler SEO audit for www.vanguardinvestor.co.uk
Summary
Overall7.8
The overall score for this website.
Accessibility8.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 11:21 PM on Mar 31, 2024 (BST).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Check how the website looks using a mobile and a tablet. Where necessary, consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.vanguardinvestor.co.uk/ Not detected www.vanguardinvestor.co.uk/search?query= Not detected www.vanguardinvestor.co.uk/what-we-offer/all-products Not detected www.vanguardinvestor.co.uk/why-vanguard/40-years-experience Not detected www.vanguardinvestor.co.uk/why-vanguard/four-simple-principles Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings4.0
- A large number (40.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
Server behavior5.8
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website uses a temporary (HTTP 302) redirect from http://vanguardinvestor.co.uk to http://www.vanguardinvestor.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Meta tags6.8
This is how this website will look in Google search listings:
handshake
www.vanguardinvestor.co.uk/
Join Over 30 million investors worldwide on our easy to use platform. We're also top-rated by Which? for value for money and customer satisfaction.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.vanguardinvestor.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.vanguardinvestor.co.uk/ | google-site-verification | RonI2w8eHkNjKF6AAA58O7L73TTLF4yQkvo_w1QbmVM |
| www.vanguardinvestor.co.uk/ | title | Personal Investing in the UK | Vanguard UK Investor |
| www.vanguardinvestor.co.uk/ | description | Join Over 30 million investors worldwide on our easy to use platform. We're also top-rated by Which? for value for money and customer satisfaction. |
| www.vanguardinvestor.co.uk/ | keywords | Vanguard, UK, investing, investments, value to investors, 45 years, experience, fees, funds, low-cost, tax-efficient, experts, risk, portfolio, simple, LifeStrategy, bonds, shares, goal, retirement, saving, asset, JISA, ISA, GA, SIPP, CGT, capital gains tax, allowances, tax-free, 5 April, save, low fees, securely online |
| www.vanguardinvestor.co.uk/ | canonical | https://www.vanguardinvestor.co.uk |
| www.vanguardinvestor.co.uk/ | robots | |
| www.vanguardinvestor.co.uk/search?query= | viewport | width=device-width, initial-scale=1 |
| www.vanguardinvestor.co.uk/search?query= | google-site-verification | RonI2w8eHkNjKF6AAA58O7L73TTLF4yQkvo_w1QbmVM |
| www.vanguardinvestor.co.uk/search?query= | title | |
| www.vanguardinvestor.co.uk/search?query= | description | |
| www.vanguardinvestor.co.uk/search?query= | keywords | |
| www.vanguardinvestor.co.uk/search?query= | robots | |
| www.vanguardinvestor.co.uk/what-we-offer/all-products | viewport | width=device-width, initial-scale=1 |
| www.vanguardinvestor.co.uk/what-we-offer/all-products | google-site-verification | RonI2w8eHkNjKF6AAA58O7L73TTLF4yQkvo_w1QbmVM |
| www.vanguardinvestor.co.uk/why-vanguard/40-years-experience | viewport | width=device-width, initial-scale=1 |
| www.vanguardinvestor.co.uk/why-vanguard/40-years-experience | google-site-verification | RonI2w8eHkNjKF6AAA58O7L73TTLF4yQkvo_w1QbmVM |
| www.vanguardinvestor.co.uk/why-vanguard/40-years-experience | title | Our 40 years of experience | Vanguard UK Investor |
| www.vanguardinvestor.co.uk/why-vanguard/40-years-experience | description | We've been on our investors' side since 1975, and we champion them to this day. Learn more about our experience and how we're bringing value to our investors. |
| www.vanguardinvestor.co.uk/why-vanguard/40-years-experience | keywords | |
| www.vanguardinvestor.co.uk/why-vanguard/40-years-experience | robots | |
| www.vanguardinvestor.co.uk/why-vanguard/four-simple-principles | viewport | width=device-width, initial-scale=1 |
| www.vanguardinvestor.co.uk/why-vanguard/four-simple-principles | google-site-verification | RonI2w8eHkNjKF6AAA58O7L73TTLF4yQkvo_w1QbmVM |
| www.vanguardinvestor.co.uk/why-vanguard/four-simple-principles | title | Four simple principles | Vanguard UK Investor |
| www.vanguardinvestor.co.uk/why-vanguard/four-simple-principles | description | We think four simple principles can improve your chances of investment success. Think about goals, stay balanced, keep costs low and be disciplined. |
| www.vanguardinvestor.co.uk/why-vanguard/four-simple-principles | keywords | |
| www.vanguardinvestor.co.uk/why-vanguard/four-simple-principles | robots |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.vanguardinvestor.co.uk/what-we-offer/all-products | X-UA-Compatible | IE=edge |
Amount of content7.3
Rendering Chart...
- This website has an average of 607 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- One page of this website has very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
Mobile7.5
- Some (80.0%) of this website appears to be optimized for viewing on a mobile phone (using CSS media queries). None of this website appears to be optimized for viewing on a tablet computer. It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Where necessary, consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.vanguardinvestor.co.uk/ Detected Not detected Detected www.vanguardinvestor.co.uk/search?query= Detected Not detected Detected www.vanguardinvestor.co.uk/what-we-offer/all-products Not detected Not detected Detected www.vanguardinvestor.co.uk/why-vanguard/40-years-experience Detected Not detected Detected www.vanguardinvestor.co.uk/why-vanguard/four-simple-principles Detected Not detected Detected
- Check how the website looks using a mobile and a tablet. Where necessary, consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
URL format8.8
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links9.6
- 5 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Analytics10.0
100% of pages use analytics
SiteCatalyst
- Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| No Title | Missing |
| No Title | Missing |
| Vanguard Asset Management | Personal Investing in the UK | OK |
| No Title | Missing |
| No Title | Missing |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Freshness10.0
Last updated March 28, 2024
- It looks like this website was last updated on Thursday, March 28, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 12/31/22 | www.vanguardinvestor.co.uk/why-vanguard/40-years-experience | Body text |
| 3/28/24 | www.vanguardinvestor.co.uk/.../load-indicator.gif | Last modified header |
| 3/28/24 | www.vanguardinvestor.co.uk/.../gbs-icon-olt.svg | Last modified header |
| 3/28/24 | www.vanguardinvestor.co.uk/.../logo-vanguard-ship.svg | Last modified header |
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Nibbler | Insites | |
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Nibbler tested the following pages
- https://www.vanguardinvestor.co.uk/
- https://www.vanguardinvestor.co.uk/search?query=
- https://www.vanguardinvestor.co.uk/what-we-offer/all-products
- https://www.vanguardinvestor.co.uk/why-vanguard/40-years-experience
- https://www.vanguardinvestor.co.uk/why-vanguard/four-simple-principles