Nibbler SEO audit for www.varsityoptical.com
Summary
Overall7.3
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.2
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:31 PM on Apr 10, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.varsityoptical.com/ Not detected www.varsityoptical.com/satisfaction-and-promotions Not detected www.varsityoptical.com/on-site-lab Not detected www.varsityoptical.com/re-order-contact-lense Not detected www.varsityoptical.com/eye-glasses Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Freshness3.4
Last updated July 29, 2023
- It looks like this website was last updated on Saturday, July 29, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
Internal links6.3
- 19 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings7.0
- A significant amount (20.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
| URL | Heading | Level |
| www.varsityoptical.com/ | ABOUT | H1 |
| www.varsityoptical.com/ | ON-SITE LAB | H2 |
| www.varsityoptical.com/ | We Look Forward To Seeing You Soon | H4 |
| www.varsityoptical.com/on-site-lab | ON-SITE SINGLE VISION GLASSES IN 1 HOUR, CALL FOR AVAILABILITY USE YOUR OWN FRAME | H1 |
| www.varsityoptical.com/on-site-lab | Silhouettte Drillmount making | H3 |
| www.varsityoptical.com/on-site-lab | All Videos | H3 |
| www.varsityoptical.com/on-site-lab | Stocking Essilor Crizal EC UV Single Vision Lenses in Plastic and Mid Index | H4 |
| www.varsityoptical.com/on-site-lab | H6 | |
| www.varsityoptical.com/re-order-contact-lense | RE-ORDER CONTACT LENSE | H1 |
| www.varsityoptical.com/eye-glasses | BRANDS | H1 |
| www.varsityoptical.com/eye-glasses | Designer Frames | H2 |
Amount of content7.5
Rendering Chart...
- This website has an average of 236 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.varsityoptical.com/ | 1579 | 251 |
| www.varsityoptical.com/satisfaction-and-promotions | 744 | 128 |
| www.varsityoptical.com/on-site-lab | 1923 | 283 |
| www.varsityoptical.com/re-order-contact-lense | 1462 | 229 |
| www.varsityoptical.com/eye-glasses | 2044 | 290 |
Images9.1
45% of images have a clearly defined size
20 images are being resized by the browser
- Most images (55.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 20 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://varsityoptical.com to http://www.varsityoptical.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Meta tags10.0
This is how this website will look in Google search listings:
Varsity Optical | Edmonton| Home
www.varsityoptical.com/
Eyecare clinic in Edmonton, Alberta. Get your designer glasses and contacts at great prices. Visit Varsity Optical in Edmonton for an eye exam.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.varsityoptical.com/ | viewport | width=device-width, initial-scale=1 |
| www.varsityoptical.com/ | generator | Wix.com Website Builder |
| www.varsityoptical.com/ | wix-dynamic-custom-elements | DropDownMenu |
| www.varsityoptical.com/ | format-detection | telephone=no |
| www.varsityoptical.com/ | skype_toolbar | skype_toolbar_parser_compatible |
| www.varsityoptical.com/ | p:domain_verify | fe89dfb03d410a4cc336cf401e05b0d5 |
| www.varsityoptical.com/ | description | Eyecare clinic in Edmonton, Alberta. Get your designer glasses and contacts at great prices. Visit Varsity Optical in Edmonton for an eye exam. |
| www.varsityoptical.com/ | keywords | whyte avenue optical |
| www.varsityoptical.com/ | google-site-verification | 72zw8O_HOq8WUtqQlh3gM9PpCmjYOcv02Erk-xKGFtU |
| www.varsityoptical.com/ | fb_admins_meta_tag | varsityoptical.ca |
| www.varsityoptical.com/ | facebook-domain-verification | aln8hjx3xlbdzgwt29yfd8uz3yos15 |
| www.varsityoptical.com/ | twitter:card | summary_large_image |
| www.varsityoptical.com/ | twitter:title | Varsity Optical | Edmonton| Home |
| www.varsityoptical.com/ | twitter:description | Eyecare clinic in Edmonton, Alberta. Get your designer glasses and contacts at great prices. Visit Varsity Optical in Edmonton for an eye exam. |
| www.varsityoptical.com/ | twitter:image | https://static.wixstatic.com/media/d49d85_19c6f3883fcc4461b6c0bda9f2f5b0a0%7Emv2.jpeg/v1/fit/w_2500,h_1330,al_c/d49d85_19c6f3883fcc4461b6c0bda9f2f5b0a0%7Emv2.jpeg |
| www.varsityoptical.com/ | google-site-verification | zHqSShXRxx32WQNuA8hwNQb02XyHUzx5HSCAlcpDLvI |
| www.varsityoptical.com/satisfaction-and-promotions | viewport | width=device-width, initial-scale=1 |
| www.varsityoptical.com/satisfaction-and-promotions | generator | Wix.com Website Builder |
| www.varsityoptical.com/satisfaction-and-promotions | wix-dynamic-custom-elements | DropDownMenu |
| www.varsityoptical.com/satisfaction-and-promotions | format-detection | telephone=no |
| www.varsityoptical.com/satisfaction-and-promotions | skype_toolbar | skype_toolbar_parser_compatible |
| www.varsityoptical.com/satisfaction-and-promotions | p:domain_verify | fe89dfb03d410a4cc336cf401e05b0d5 |
| www.varsityoptical.com/satisfaction-and-promotions | description | Comprehensive Eye Exams, Designer Eyewear, Lenses in stock, Friendly Service. |
| www.varsityoptical.com/satisfaction-and-promotions | google-site-verification | 72zw8O_HOq8WUtqQlh3gM9PpCmjYOcv02Erk-xKGFtU |
| www.varsityoptical.com/satisfaction-and-promotions | fb_admins_meta_tag | varsityoptical.ca |
| www.varsityoptical.com/satisfaction-and-promotions | facebook-domain-verification | aln8hjx3xlbdzgwt29yfd8uz3yos15 |
| www.varsityoptical.com/satisfaction-and-promotions | twitter:card | summary_large_image |
| www.varsityoptical.com/satisfaction-and-promotions | twitter:title | Satisfaction and Promotions | varsityoptical | $100 off Complete Pair |
| www.varsityoptical.com/satisfaction-and-promotions | twitter:description | Comprehensive Eye Exams, Designer Eyewear, Lenses in stock, Friendly Service. |
| www.varsityoptical.com/satisfaction-and-promotions | twitter:image | https://static.wixstatic.com/media/d49d85_19c6f3883fcc4461b6c0bda9f2f5b0a0%7Emv2.jpeg/v1/fit/w_2500,h_1330,al_c/d49d85_19c6f3883fcc4461b6c0bda9f2f5b0a0%7Emv2.jpeg |
| www.varsityoptical.com/satisfaction-and-promotions | google-site-verification | zHqSShXRxx32WQNuA8hwNQb02XyHUzx5HSCAlcpDLvI |
| www.varsityoptical.com/on-site-lab | viewport | width=device-width, initial-scale=1 |
| www.varsityoptical.com/on-site-lab | generator | Wix.com Website Builder |
| www.varsityoptical.com/on-site-lab | wix-dynamic-custom-elements | DropDownMenu |
| www.varsityoptical.com/on-site-lab | format-detection | telephone=no |
| www.varsityoptical.com/on-site-lab | skype_toolbar | skype_toolbar_parser_compatible |
| www.varsityoptical.com/on-site-lab | p:domain_verify | fe89dfb03d410a4cc336cf401e05b0d5 |
| www.varsityoptical.com/on-site-lab | description | We specialize in using patients own frame, even drill mounts, Silhouettes, and any difficult prescriptions. Varsity Optical | Edmonton | 1 Hour On-site Lab |
| www.varsityoptical.com/on-site-lab | keywords | glasses in a hour edmonton |
| www.varsityoptical.com/on-site-lab | google-site-verification | 72zw8O_HOq8WUtqQlh3gM9PpCmjYOcv02Erk-xKGFtU |
| www.varsityoptical.com/on-site-lab | fb_admins_meta_tag | varsityoptical.ca |
| www.varsityoptical.com/on-site-lab | facebook-domain-verification | aln8hjx3xlbdzgwt29yfd8uz3yos15 |
| www.varsityoptical.com/on-site-lab | twitter:card | summary_large_image |
| www.varsityoptical.com/on-site-lab | twitter:title | Varsity Optical | Edmonton | 1 Hour On-site Lab |
| www.varsityoptical.com/on-site-lab | twitter:description | We specialize in using patients own frame, even drill mounts, Silhouettes, and any difficult prescriptions. Varsity Optical | Edmonton | 1 Hour On-site Lab |
| www.varsityoptical.com/on-site-lab | twitter:image | https://static.wixstatic.com/media/d49d85_19c6f3883fcc4461b6c0bda9f2f5b0a0%7Emv2.jpeg/v1/fit/w_2500,h_1330,al_c/d49d85_19c6f3883fcc4461b6c0bda9f2f5b0a0%7Emv2.jpeg |
| www.varsityoptical.com/on-site-lab | google-site-verification | zHqSShXRxx32WQNuA8hwNQb02XyHUzx5HSCAlcpDLvI |
| www.varsityoptical.com/re-order-contact-lense | viewport | width=device-width, initial-scale=1 |
| www.varsityoptical.com/re-order-contact-lense | generator | Wix.com Website Builder |
| www.varsityoptical.com/re-order-contact-lense | wix-dynamic-custom-elements | DropDownMenu |
| www.varsityoptical.com/re-order-contact-lense | format-detection | telephone=no |
| www.varsityoptical.com/re-order-contact-lense | skype_toolbar | skype_toolbar_parser_compatible |
| www.varsityoptical.com/re-order-contact-lense | p:domain_verify | fe89dfb03d410a4cc336cf401e05b0d5 |
| www.varsityoptical.com/re-order-contact-lense | description | Contact lenses can be ordered online, university Optical, Whyte Avenue, Edmonton, Alberta. Optometrist. |
| www.varsityoptical.com/re-order-contact-lense | keywords | Order Contacts online, Whyte Avenue, varsity optical, edmonton, alberta, optometrist |
| www.varsityoptical.com/re-order-contact-lense | google-site-verification | 72zw8O_HOq8WUtqQlh3gM9PpCmjYOcv02Erk-xKGFtU |
| www.varsityoptical.com/re-order-contact-lense | fb_admins_meta_tag | varsityoptical.ca |
| www.varsityoptical.com/re-order-contact-lense | facebook-domain-verification | aln8hjx3xlbdzgwt29yfd8uz3yos15 |
| www.varsityoptical.com/re-order-contact-lense | twitter:card | summary_large_image |
| www.varsityoptical.com/re-order-contact-lense | twitter:title | Varsity Optical | Edmonton | Re-order Contact Lenses |
| www.varsityoptical.com/re-order-contact-lense | twitter:description | Contact lenses can be ordered online, university Optical, Whyte Avenue, Edmonton, Alberta. Optometrist. |
| www.varsityoptical.com/re-order-contact-lense | twitter:image | https://static.wixstatic.com/media/d49d85_19c6f3883fcc4461b6c0bda9f2f5b0a0%7Emv2.jpeg/v1/fit/w_2500,h_1330,al_c/d49d85_19c6f3883fcc4461b6c0bda9f2f5b0a0%7Emv2.jpeg |
| www.varsityoptical.com/re-order-contact-lense | google-site-verification | zHqSShXRxx32WQNuA8hwNQb02XyHUzx5HSCAlcpDLvI |
| www.varsityoptical.com/eye-glasses | viewport | width=device-width, initial-scale=1 |
| www.varsityoptical.com/eye-glasses | generator | Wix.com Website Builder |
| www.varsityoptical.com/eye-glasses | wix-dynamic-custom-elements | DropDownMenu |
| www.varsityoptical.com/eye-glasses | format-detection | telephone=no |
| www.varsityoptical.com/eye-glasses | skype_toolbar | skype_toolbar_parser_compatible |
| www.varsityoptical.com/eye-glasses | p:domain_verify | fe89dfb03d410a4cc336cf401e05b0d5 |
| www.varsityoptical.com/eye-glasses | description | We have an extensive selection of eyewear including the latest styles in designer sunglasses and prescription eyeglasses. |
| www.varsityoptical.com/eye-glasses | keywords | varsity optical, edmonton optometrist, edmonton eye glasses,Tom Ford, Silhouette glasses, RayBan, Burberry, Oakley |
| www.varsityoptical.com/eye-glasses | google-site-verification | 72zw8O_HOq8WUtqQlh3gM9PpCmjYOcv02Erk-xKGFtU |
| www.varsityoptical.com/eye-glasses | fb_admins_meta_tag | varsityoptical.ca |
| www.varsityoptical.com/eye-glasses | facebook-domain-verification | aln8hjx3xlbdzgwt29yfd8uz3yos15 |
| www.varsityoptical.com/eye-glasses | twitter:card | summary_large_image |
| www.varsityoptical.com/eye-glasses | twitter:title | Varsity Optical | Edmonton | Brands |
| www.varsityoptical.com/eye-glasses | twitter:description | We have an extensive selection of eyewear including the latest styles in designer sunglasses and prescription eyeglasses. |
| www.varsityoptical.com/eye-glasses | twitter:image | https://static.wixstatic.com/media/d49d85_19c6f3883fcc4461b6c0bda9f2f5b0a0%7Emv2.jpeg/v1/fit/w_2500,h_1330,al_c/d49d85_19c6f3883fcc4461b6c0bda9f2f5b0a0%7Emv2.jpeg |
| www.varsityoptical.com/eye-glasses | google-site-verification | zHqSShXRxx32WQNuA8hwNQb02XyHUzx5HSCAlcpDLvI |
Meta Tags (http-equiv attribute)
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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