Nibbler SEO audit for www.visitmidwales.co.uk
Summary
Overall8.4
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:16 AM on Apr 19, 2024 (BST).
Top priorities for website improvement
- Ensure all pages have a sufficient amount of content. (read more)
- Make sure that all pages have a title in the head of the document. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Amount of content3.8
Rendering Chart...
- This website has an average of 703 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- 3 pages of this website have very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
Server behavior7.2
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalize for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://visitmidwales.co.uk to http://www.visitmidwales.co.uk. This is ideal.
Analytics8.0
80% of pages use analytics
Multiple Analytics Solutions
- 80.0% of this website is using some form of analytics software but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| Google Analytics |
Page titles8.0
80% of pages have defined titles
0% of page titles are weak
- One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a title in the head of the document.
Meta tags8.0
This is how this website will look in Google search listings:
Experience the Best of Mid Wales - Visit Mid Wales
www.visitmidwales.co.uk/
Welcome to Mid Wales - from the foothills of Southern Snowdonia, to the western coast of Ceredigion, the stunning landscapes of the Brecon Beacons and ...
- 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.visitmidwales.co.uk/ | referrer | always |
| www.visitmidwales.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.visitmidwales.co.uk/ | googlebot | NOODP |
| www.visitmidwales.co.uk/ | description | Welcome to Mid Wales - from the foothills of Southern Snowdonia, to the western coast of Ceredigion, the stunning landscapes of the Brecon Beacons and everywhere in between; Mid Wales… |
| www.visitmidwales.co.uk/ | theme-color | #84a392 |
| www.visitmidwales.co.uk/plan-and-inspire/weddings-and-civil-partnerships | referrer | always |
| www.visitmidwales.co.uk/plan-and-inspire/weddings-and-civil-partnerships | viewport | width=device-width, initial-scale=1.0 |
| www.visitmidwales.co.uk/plan-and-inspire/weddings-and-civil-partnerships | googlebot | NOODP |
| www.visitmidwales.co.uk/plan-and-inspire/weddings-and-civil-partnerships | description | As a wedding destination, Mid Wales is a magical place to make your special day really and truly unforgettable. Whether you are planning an intimate celebration or a large wedding, you will find… |
| www.visitmidwales.co.uk/plan-and-inspire/weddings-and-civil-partnerships | theme-color | #84a392 |
| www.visitmidwales.co.uk/showmewales/ | referrer | always |
| www.visitmidwales.co.uk/showmewales/ | viewport | width=device-width, initial-scale=1.0 |
| www.visitmidwales.co.uk/showmewales/ | googlebot | NOODP |
| www.visitmidwales.co.uk/showmewales/ | description | Your adventure begins right here, right now - let us Show you the Wales you might be missing and find your perfect place to stay, explore and visit our great attractions, events and activities. Five… |
| www.visitmidwales.co.uk/showmewales/ | theme-color | #e30613 |
| www.visitmidwales.co.uk/accommodation | referrer | always |
| www.visitmidwales.co.uk/accommodation | viewport | width=device-width, initial-scale=1.0 |
| www.visitmidwales.co.uk/accommodation | googlebot | NOODP |
| www.visitmidwales.co.uk/accommodation | description | Search and find accommodation in Mid Wales. If you’re looking for a fantastic place to stay (who isn’t, after all), you're in the right place. |
| www.visitmidwales.co.uk/accommodation | theme-color | #84a392 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.visitmidwales.co.uk/ | content-type | text/html; charset=UTF-8 |
| www.visitmidwales.co.uk/plan-and-inspire/weddings-and-civil-partnerships | content-type | text/html; charset=UTF-8 |
| www.visitmidwales.co.uk/showmewales/ | content-type | text/html; charset=UTF-8 |
| www.visitmidwales.co.uk/accommodation | content-type | text/html; charset=UTF-8 |
Printability8.0
80% of pages are optimized for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format8.4
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Mobile8.6
- Most pages (80.0%) of this website appear to be optimised for viewing on a mobile phone or tablet (using CSS media queries). It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.visitmidwales.co.uk/ Detected Detected Detected www.visitmidwales.co.uk/engine/CookieWarning.asp?langCode=en-GB Not detected Not detected Not detected www.visitmidwales.co.uk/plan-and-inspire/weddings-and-civil-partnerships Detected Detected Detected www.visitmidwales.co.uk/showmewales/ Detected Detected Detected www.visitmidwales.co.uk/accommodation Detected Detected Detected
- Check how the website looks using a mobile and consider adding mobile and tablet styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links9.9
- 3 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Freshness10.0
Last updated April 15, 2024
- It looks like this website was last updated on Monday, April 15, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.visitmidwales.co.uk/
- https://www.visitmidwales.co.uk/engine/CookieWarning.asp?langCode=en-GB
- https://www.visitmidwales.co.uk/plan-and-inspire/weddings-and-civil-partnerships
- https://www.visitmidwales.co.uk/showmewales/
- https://www.visitmidwales.co.uk/accommodation