Report for www.vita-tan.co.uk

Overall7.8

The overall score for this website.

Accessibility8.2

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience8.3

How satisfying the website is likely to be for users.

Marketing6.4

How well marketed and popular the website is.

Technology8.7

How well designed and built the website is.

Screenshot of www.vita-tan.co.uk

Nibbler tested a sample of 5 pages from this website at 5:43 PM on May 29, 2020 (BST).

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Top priorities for website improvement

  • Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking. (read more)

Popularity0.0

  • This website has not yet been ranked by Alexa.
    • If this website is new, this is probably normal. Drive traffic to the website to get an Alexa ranking.

Source: Alexa

Meta tags3.6

This is how this website will look in Google search listings:

Vita-Tan - Tanning Pills - Best Natural Tanning Product UK

www.vita-tan.co.uk/

Introducing Vita Tan! The revolutionary natural tanning product created by experts that achieves a real tan in just 7-10 days. Order online today.

  • All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.vita-tan.co.uk/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.vita-tan.co.uk/descriptionIntroducing Vita Tan! The revolutionary natural tanning product created by experts that achieves a real tan in just 7-10 days. Order online today.
www.vita-tan.co.uk/robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
www.vita-tan.co.uk/twitter:cardsummary_large_image
www.vita-tan.co.uk/twitter:descriptionIntroducing Vita Tan! The revolutionary natural tanning product created by experts that achieves a real tan in just 7-10 days. Order online today.
www.vita-tan.co.uk/twitter:titleVita-Tan - Tanning Pills - Best Natural Tanning Product UK
www.vita-tan.co.uk/generatorWordPress 5.3.2
www.vita-tan.co.uk/generatorWooCommerce 3.9.1
www.vita-tan.co.uk/vita-tan-reviews/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.vita-tan.co.uk/vita-tan-reviews/robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
www.vita-tan.co.uk/vita-tan-reviews/twitter:cardsummary_large_image
www.vita-tan.co.uk/vita-tan-reviews/twitter:descriptionSharing is caring We love to see your tanning results here at Vita-Tan HQ, so send your reviews and pics into us at contact@vita-tan.co.uk to be featured on this page and entered into our monthly prize draw SHOP NOW   Emma Louise Clarke,Uk 23 April at 15:35 Absolutely cant believe how good this is. I … Continue reading Vita-Tan Reviews
www.vita-tan.co.uk/vita-tan-reviews/twitter:titleVita-Tan Reviews - Vita Tan
www.vita-tan.co.uk/vita-tan-reviews/twitter:imagehttps://www.vita-tan.co.uk/wp-content/uploads/2020/03/paytment-merchants.png
www.vita-tan.co.uk/vita-tan-reviews/generatorWordPress 5.3.2
www.vita-tan.co.uk/vita-tan-reviews/generatorWooCommerce 3.9.1
www.vita-tan.co.uk/my-account/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.vita-tan.co.uk/my-account/robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
www.vita-tan.co.uk/my-account/twitter:cardsummary_large_image
www.vita-tan.co.uk/my-account/twitter:titleMy account - Vita Tan
www.vita-tan.co.uk/my-account/generatorWordPress 5.3.2
www.vita-tan.co.uk/my-account/generatorWooCommerce 3.9.1
www.vita-tan.co.uk/my-account/robotsnoindex,follow
www.vita-tan.co.uk/my-account/.../viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.vita-tan.co.uk/my-account/.../robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
www.vita-tan.co.uk/my-account/.../twitter:cardsummary_large_image
www.vita-tan.co.uk/my-account/.../twitter:titleMy account - Vita Tan
www.vita-tan.co.uk/my-account/.../generatorWordPress 5.3.2
www.vita-tan.co.uk/my-account/.../generatorWooCommerce 3.9.1
www.vita-tan.co.uk/my-account/.../robotsnoindex,follow
www.vita-tan.co.uk/cart/viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
www.vita-tan.co.uk/cart/robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
www.vita-tan.co.uk/cart/twitter:cardsummary_large_image
www.vita-tan.co.uk/cart/twitter:titleCart - Vita Tan
www.vita-tan.co.uk/cart/generatorWordPress 5.3.2
www.vita-tan.co.uk/cart/generatorWooCommerce 3.9.1
www.vita-tan.co.uk/cart/robotsnoindex,follow

Amount of content6.7

Rendering Chart...

  • This website has an average of 197 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Twitter8.1

This website is linked with the Twitter account @VitatanU

This website's Twitter account has
246 followers

  • This website was found to link the Twitter account Vitatan.co.uk (@VitatanU).
  • This website's Twitter account has made 130 tweets to 246 followers.
    • Consider how you promote your Twitter account and engage more with your social audience. The number of Twitter followers a page should have depends very much on the type of organisation, its target audience, and how long it has been in operation.

Source: Twitter

Page titles9.0

100% of pages have defined titles

20% of page titles are weak

  • All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
    • Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.

Page titles

Page titleNotes
Vita-Tan - Tanning Pills - Best Natural Tanning Product UKThis title appears to be overly complex. Consider a more meaningful title
Vita-Tan Reviews - Vita TanOK
My account - Vita TanOK
My account - Vita TanOK
Cart - Vita TanOK

Mobile10.0

Mobile screenshot of www.vita-tan.co.ukTablet screenshot of www.vita-tan.co.uk
  • All of this website appears to be optimised for viewing on a mobile phone or a tablet.

Media specific CSS detected

MediaMin widthMax widthCSS file
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all576px-www.vita-tan.co.uk/.../bootstrap.min.css
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all992px-www.vita-tan.co.uk/.../bootstrap.min.css
all1200px-www.vita-tan.co.uk/.../bootstrap.min.css
all576px-www.vita-tan.co.uk/.../bootstrap.min.css
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all1200px-www.vita-tan.co.uk/.../bootstrap.min.css
all576px-www.vita-tan.co.uk/.../bootstrap.min.css
all768px-www.vita-tan.co.uk/.../bootstrap.min.css
all992px-www.vita-tan.co.uk/.../bootstrap.min.css
all1200px-www.vita-tan.co.uk/.../bootstrap.min.css
all576px-www.vita-tan.co.uk/.../bootstrap.min.css
all768px-www.vita-tan.co.uk/.../bootstrap.min.css
all992px-www.vita-tan.co.uk/.../bootstrap.min.css
all1200px-www.vita-tan.co.uk/.../bootstrap.min.css
only screen-768pxwww.vita-tan.co.uk/.../woocommerce-smallscreen.css?ver=3.9.1

Server behavior10.0

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://vita-tan.co.uk to http://www.vita-tan.co.uk. This is ideal.

Analytics10.0

100% of pages use analytics

Multiple Analytics Solutions

  • Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.

Analytics Software Found

Software Name
Google Analytics
Google Tag Manager

Headings10.0

account average best capsules caring cart clients contact ever gallery info instagram links login lost main menu natural other password product reviews sharing some support tanning testimonial vita-tan you've your

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.

Images10.0

0% of images have a clearly defined size

No images are being resized by the browser

Printability10.0

100% of pages are optimized for printing

  • All pages of this website appear to be optimized for printing (using CSS).

Media specific CSS detected

MediaMin widthMax widthCSS file
only screen768px-www.vita-tan.co.uk/.../style.css?ver=1.0
screen1040px-www.vita-tan.co.uk/.../woocommerce-layout.css?ver=3.9.1
screen1218px-www.vita-tan.co.uk/.../woocommerce-layout.css?ver=3.9.1
screen38.75em-www.vita-tan.co.uk/.../woocommerce-layout.css?ver=3.9.1
screen59.6875em-www.vita-tan.co.uk/.../woocommerce-layout.css?ver=3.9.1
screen44.375em-www.vita-tan.co.uk/.../woocommerce-layout.css?ver=3.9.1
screen56.875em-www.vita-tan.co.uk/.../woocommerce-layout.css?ver=3.9.1
all481px-www.vita-tan.co.uk/.../style.css?ver=2.5.11
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all782px-www.vita-tan.co.uk/.../style.min.css?ver=5.3.2
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all320px575pxwww.vita-tan.co.uk/.../responsive.css
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all576px767pxwww.vita-tan.co.uk/.../responsive.css
all320px575pxwww.vita-tan.co.uk/.../responsive.css
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all767px-www.vita-tan.co.uk/.../style.css
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all768px-www.vita-tan.co.uk/.../bootstrap.min.css
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all576px-www.vita-tan.co.uk/.../bootstrap.min.css
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all992px-www.vita-tan.co.uk/.../bootstrap.min.css
all1200px-www.vita-tan.co.uk/.../bootstrap.min.css
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all768px-www.vita-tan.co.uk/.../bootstrap.min.css
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all576px-www.vita-tan.co.uk/.../bootstrap.min.css
all576px-www.vita-tan.co.uk/.../bootstrap.min.css
all576px-www.vita-tan.co.uk/.../bootstrap.min.css
all992px-www.vita-tan.co.uk/.../bootstrap.min.css
all576px-www.vita-tan.co.uk/.../bootstrap.min.css
all768px-www.vita-tan.co.uk/.../bootstrap.min.css
all992px-www.vita-tan.co.uk/.../bootstrap.min.css
all1200px-www.vita-tan.co.uk/.../bootstrap.min.css
print--www.vita-tan.co.uk/.../bootstrap.min.css
all576px-www.vita-tan.co.uk/.../bootstrap.min.css
all768px-www.vita-tan.co.uk/.../bootstrap.min.css
all992px-www.vita-tan.co.uk/.../bootstrap.min.css
all1200px-www.vita-tan.co.uk/.../bootstrap.min.css
all576px-www.vita-tan.co.uk/.../bootstrap.min.css
all768px-www.vita-tan.co.uk/.../bootstrap.min.css
all992px-www.vita-tan.co.uk/.../bootstrap.min.css
all1200px-www.vita-tan.co.uk/.../bootstrap.min.css
all576px-www.vita-tan.co.uk/.../bootstrap.min.css
all768px-www.vita-tan.co.uk/.../bootstrap.min.css
all992px-www.vita-tan.co.uk/.../bootstrap.min.css
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all576px-www.vita-tan.co.uk/.../bootstrap.min.css
all768px-www.vita-tan.co.uk/.../bootstrap.min.css
all992px-www.vita-tan.co.uk/.../bootstrap.min.css
all1200px-www.vita-tan.co.uk/.../bootstrap.min.css
print--www.vita-tan.co.uk/.../bootstrap.min.css
only screen-768pxwww.vita-tan.co.uk/.../woocommerce-smallscreen.css?ver=3.9.1

URL format10.0

  • This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.

Freshness10.0

Last updated May 29, 2020

  • It looks like this website was last updated on Friday, May 29, 2020. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
4/28/20www.vita-tan.co.uk/.../2eba1f28-1be0-49bf-a4bb-c7ac555a3ab6.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../6aaabeef-10b6-42c1-899e-4ab70f96df62.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../743c052d-2618-4874-ada2-91930e9d428a.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../4574c21b-86ce-48ff-8d08-3f1f9e6bf60d.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../adfd50b3-dd43-4a99-ad12-47d71acef390.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../af0db8de-01de-46f3-8f5e-bc036785976b.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../b02e1334-7dbe-4590-94e8-2b69cf827902.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../b3bdad00-a12f-4110-87c3-3f2ab0b85522.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../b4c0e005-d8bd-46ff-b159-458575e20585.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../b4e10f78-f2a8-4241-babc-6d66b770e298.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../b41d8e04-799c-4360-b502-8bad0375dd85.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../c7743c6e-2748-4dcf-83e7-bc1bbba23fb7.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../c8810c0a-2911-4991-94fa-9ba2508af5b8.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../ca25327b-a82d-44bb-95b8-32e42bd79eb1.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../d8abb037-903d-4907-b63d-005e7e922032.jpgLast modified header
4/28/20www.vita-tan.co.uk/.../d9911dc4-2d1e-449a-a4b6-f04eefeb85a4.jpgLast modified header
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3/27/20www.vita-tan.co.uk/.../gal8.jpgLast modified header
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4/9/18www.vita-tan.co.uk/.../bootstrap.min.cssLast modified header
10/25/16www.vita-tan.co.uk/.../font-awesome.cssLast modified header
5/29/20www.vita-tan.co.uk/.../style.cssLast modified header
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10/26/18www.vita-tan.co.uk/.../lightbox.min.cssLast modified header

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