Nibbler SEO audit for www.wwf.or.jp
Summary
Overall9.3
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.7
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:51 PM on Apr 12, 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Meta tags6.8
This is how this website will look in Google search listings:
WWFジャパン
www.wwf.or.jp/
WWFは、人類が自然と調和して生きられる未来を目指し、約100カ国で活動している環境保全団体です。WWF ...
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.wwf.or.jp/ | author | WWFジャパン |
| www.wwf.or.jp/ | description | WWFは、人類が自然と調和して生きられる未来を目指し、約100カ国で活動している環境保全団体です。WWF ジャパンは、日本国内および日本が関係している国際的な問題に取り組みます。 |
| www.wwf.or.jp/ | keywords | wwf,環境,環境保護,環境保全,自然,自然保護,地球温暖化,野生生物,資源,森,海 |
| www.wwf.or.jp/ | viewport | width=device-width |
| www.wwf.or.jp/ | robots | max-image-preview:large |
| www.wwf.or.jp/ | twitter:card | summary_large_image |
| www.wwf.or.jp/ | twitter:site | @WWFJapan |
| www.wwf.or.jp/ | format-detection | telephone=no |
| www.wwf.or.jp/members/ | viewport | width=device-width |
| www.wwf.or.jp/members/ | author | WWFジャパン |
| www.wwf.or.jp/members/ | description | |
| www.wwf.or.jp/members/ | keywords | wwf,環境,環境保護,環境保全,自然,自然保護,地球温暖化,野生生物,資源,森,海 |
| www.wwf.or.jp/members/ | robots | max-image-preview:large |
| www.wwf.or.jp/members/ | twitter:card | summary_large_image |
| www.wwf.or.jp/members/ | twitter:site | @WWFJapan |
| www.wwf.or.jp/members/ | format-detection | telephone=no |
| www.wwf.or.jp/corp/ | author | WWFジャパン |
| www.wwf.or.jp/corp/ | description | WWFは、人類が自然と調和して生きられる未来を目指し、約100カ国で活動している環境保全団体です。WWF ジャパンは、日本国内および日本が関係している国際的な問題に取り組みます。 |
| www.wwf.or.jp/corp/ | keywords | wwf,環境,環境保護,環境保全,自然,自然保護,地球温暖化,野生生物,資源,森,海 |
| www.wwf.or.jp/corp/ | viewport | width=device-width |
| www.wwf.or.jp/corp/ | robots | max-image-preview:large |
| www.wwf.or.jp/corp/ | twitter:card | summary_large_image |
| www.wwf.or.jp/corp/ | twitter:site | @WWFJapan |
| www.wwf.or.jp/corp/ | format-detection | telephone=no |
| www.wwf.or.jp/support/.../ | viewport | width=device-width |
| www.wwf.or.jp/support/.../ | author | WWFジャパン |
| www.wwf.or.jp/support/.../ | description | |
| www.wwf.or.jp/support/.../ | keywords | |
| www.wwf.or.jp/support/.../ | format-detection | telephone=no |
| www.wwf.or.jp/support/.../ | robots | noindex |
| www.wwf.or.jp/support/ | viewport | width=device-width |
| www.wwf.or.jp/support/ | author | WWFジャパン |
| www.wwf.or.jp/support/ | description | WWFの活動にあなたの力を貸してください。私たちの活動は、皆さまのご支援によって行われています。人類を含む全ての生き物と自然が調和して生きていける未来のために、ご支援をお願い致します。 |
| www.wwf.or.jp/support/ | keywords | wwf,環境,環境保護,環境保全,自然,自然保護,地球温暖化,野生生物,資源,森,海 |
| www.wwf.or.jp/support/ | robots | max-image-preview:large |
| www.wwf.or.jp/support/ | twitter:card | summary_large_image |
| www.wwf.or.jp/support/ | twitter:site | @WWFJapan |
| www.wwf.or.jp/support/ | format-detection | telephone=no |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.wwf.or.jp/ | Content-Type | text/html; charset=utf-8 |
| www.wwf.or.jp/members/ | Content-Type | text/html; charset=utf-8 |
| www.wwf.or.jp/corp/ | Content-Type | text/html; charset=utf-8 |
| www.wwf.or.jp/support/.../ | Content-Type | text/html; charset=utf-8 |
| www.wwf.or.jp/support/ | Content-Type | text/html; charset=utf-8 |
Amount of content8.1
Rendering Chart...
- This website has an average of 352 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.wwf.or.jp/ | 3064 | 273 |
| www.wwf.or.jp/members/ | 7364 | 413 |
| www.wwf.or.jp/corp/ | 4725 | 336 |
| www.wwf.or.jp/support/.../ | 2003 | 206 |
| www.wwf.or.jp/support/ | 8995 | 530 |
Images8.3
6% of images have a clearly defined size
No images are being resized by the browser
- Most images (94.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 12 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 1 images on this website could not be downloaded. Broken images may cause the website to display incorrectly for visitors.
- Check any images which could not be downloaded and fix them if necessary.
Internal links9.1
- 7 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.wwf.or.jp/activities/.../5481.html © naturepl.com / Paul Williams / WWF WWFジャパン1年間の活動報告（2022年7月～2023年6月） 皆さまからお寄せいただいた会費やご寄付をもとに、さまざまな活動を進めることができました。この場を借りて、心より厚く御礼申し上げます。 もっと読む www.wwf.or.jp/ www.wwf.or.jp/activities/.../5444.html 法的拘束力のある世界共通ルールを！プラスチック国際条約に関する投票を開始 プラスチック汚染のない未来のために投票しましょう！ もっと読む www.wwf.or.jp/ www.wwf.or.jp/activities/.../5286.html © WWF Japan 野生動物アドプト制度について 絶滅のおそれのある野生動物と、その生息環境を保全する世界各地のプロジェクトを、日本の皆さまに個人スポンサー（里親）として継続的にご支援いただく制度がはじまりました もっと読む www.wwf.or.jp/ www.wwf.or.jp/activities/.../5512.html © naturepl.com Suzi Eszterhas WWF WWFの活動 活動報告 日本企業脱炭素本気度ウォッチ 2024/03/21 www.wwf.or.jp/ www.wwf.or.jp/staffblog/.../5587.html ©WWF Japan/Y. Okamoto スタッフブログ 活動報告 専門誌上でコツメカワウソの取引について発表！ 2024/03/28 www.wwf.or.jp/ www.wwf.or.jp/staffblog/.../5572.html © camilodiazphotography / WWF-Colombia スタッフブログ ニュース 「カエル」の日に、初心にカエル 2024/03/20 www.wwf.or.jp/ www.wwf.or.jp/activities/.../5425.html WWFの活動イベント報告【アーカイブ録画あり】「スクール・パリ協定プラス2023」～脱炭素に関するシリーズ勉強会～ 「グリーンウオッシュ(見せかけの環境配慮)と言われないためには？」 ～VCMIの発表した新コードとSBTiの考え方～ 2023/10/03© naturepl.com / Sven Zacek / WWF www.wwf.or.jp/corp/
- Consider shortening long anchor text.
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior9.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website uses a temporary (HTTP 302) redirect between URLs with/without trailing slashes. This is OK, but using permanent (HTTP 301) redirects would be better.
- Change temporary (302) redirects to permanent (301) redirects.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://wwf.or.jp to http://www.wwf.or.jp. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| WWFジャパン | OK |
| 個人の皆さまへ ｜WWFジャパン | OK |
| 法人の皆さまへ ｜WWFジャパン | OK |
| WWFの活動紹介資料 PDFダウンロードお申込み ｜WWFジャパン | OK |
| 環境保全のために。ご支援のお願い ｜WWFジャパン | OK |
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 6, 2024
- It looks like this website was last updated on Saturday, April 6, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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