Report for www.zalando.es

Overall7.6

The overall score for this website.

Accessibility9.6

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.9

How satisfying the website is likely to be for users.

Marketing6.2

How well marketed and popular the website is.

Technology7.7

How well designed and built the website is.

Screenshot of www.zalando.es

Nibbler tested a sample of 1 pages from this website at 6:52 PM on Jun 29, 2020 (BST).

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Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)

Twitter0.0

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

0% of pages are optimized for printing

  • One page of this website does not appear to be optimised for printing (using CSS).
    • Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.

      Print optimized pages

      PagePrint
      www.zalando.es/Not detected

Media specific CSS detected

MediaMin widthMax widthCSS file
screen-599pxwww.zalando.es/

Meta tags2.0

  • All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
    • Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.

      Pages with no meta description

Meta Tags (name attribute)

Page URLNameContent
www.zalando.es/viewportwidth=device-width, initial-scale=1

Meta Tags (http-equiv attribute)

Page URLNameContent
www.zalando.es/X-UA-CompatibleIE=edge

Server behavior5.0

No404 page

NoCompression

  • This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
  • This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
    • Enable GZIP compression on your web server or in your application.

      Pages without GZIP

  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://zalando.es to http://www.zalando.es. This is ideal.

Mobile8.6

Mobile screenshot of www.zalando.esTablet screenshot of www.zalando.es
  • All pages of this website appear to be optimized for viewing on a mobile phone (using CSS media queries) but it is not optimized for tablet viewing. It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
    • Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.

      Device optimized pages

      PageMobileTabletViewport
      www.zalando.es/DetectedNot detectedDetected

Media specific CSS detected

MediaMin widthMax widthCSS file
screen-599pxwww.zalando.es/

Popularity8.6

34,828 Most popular website in the world

There has been no mentionable change in this website's popularity recently.

  • This is the 34,828 most popular website in the world.
  • Over the past 3 months, this website has experienced no measurable change in popularity.
  • This website accounts for 99.7% of the Internet traffic to zalando.es and its subdomains.

Source: Alexa

Amount of content9.1

Rendering Chart...

  • This website has an average of 630 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.

Amount of content discovered

PageCharactersWords
www.zalando.es/4759630

Headings9.6

aldri aldrig altijd arrive auch bare bestaan blijven chybn dami encore erreur error errore errorpagina's face fashion fehlerseiten feilsider fejlsider felsidor fuori gina indse innse irgendwie kommen let's moda mode modet mody moten never nevyjdou niestety nigdy nikdy page pages pagina sico strony style survenue todo verkar wyjd zullen

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
  • Many headings (8.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
    • Make sure all headings have content which is relevant to the page of content.

Page headings detail

URLHeadingLevel
www.zalando.es/Let’s face it, error pages will never go out of style.H1
www.zalando.es/Pagina di errore. Mai fuori moda.H1
www.zalando.es/Fehlerseiten kommen irgendwie auch nie aus der Mode.H1
www.zalando.es/Página de error, todo un clásico.H1
www.zalando.es/Error page. Never out of fashion.H1
www.zalando.es/Une erreur est survenue. Eh oui, ça arrive encore !H1
www.zalando.es/Ah, errorpagina's. Ze zullen altijd blijven bestaan.H1
www.zalando.es/Det er bare å innse... Feilsider går aldri av moten.H1
www.zalando.es/Niestety, strony z błędami nigdy nie wyjdą z mody.H1
www.zalando.es/Felsidor verkar aldrig gå ur modet.H1
www.zalando.es/Lad os indse det... Fejlsider går aldrig af mode.H1
www.zalando.es/Řekněme si to upřímně, chybné stránky nikdy nevyjdou z módy.H1

Page titles10.0

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.

Page titles

Page titleNotes
No TitleMissing

Images10.0

100% of images have a clearly defined size

No images are being resized by the browser

  • All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.

URL format10.0

Domain agei

  • Sorry, we cannot check the domain age of .es websites.

Freshnessi

  • Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.

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