Nibbler SEO audit for ezship.co.in
Summary
Overall6.8
The overall score for this website.
Accessibility8.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 09:17 on 4 May 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links1.2
- 5 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL ezship.co.in/ Discover More ezship.co.in/ ezship.co.in/cart Discover More ezship.co.in/cart ezship.co.in/collections/all Discover More ezship.co.in/collections/all ezship.co.in/pages/contact Discover More ezship.co.in/pages/contact ezship.co.in/pages/wishlist Discover More ezship.co.in/pages/wishlist
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 37 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| ezship.co.in/ | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=0 |
| ezship.co.in/ | theme-color | #000000 |
| ezship.co.in/ | twitter:card | summary_large_image |
| ezship.co.in/ | twitter:title | ezship |
| ezship.co.in/ | twitter:description | ezship |
| ezship.co.in/ | shopify-digital-wallet | /81839358228/digital_wallets/dialog |
| ezship.co.in/cart | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=0 |
| ezship.co.in/cart | theme-color | #000000 |
| ezship.co.in/cart | twitter:card | summary_large_image |
| ezship.co.in/cart | twitter:title | Your Shopping Cart |
| ezship.co.in/cart | twitter:description | ezship |
| ezship.co.in/cart | shopify-digital-wallet | /81839358228/digital_wallets/dialog |
| ezship.co.in/collections/all | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=0 |
| ezship.co.in/collections/all | theme-color | #000000 |
| ezship.co.in/collections/all | twitter:card | summary_large_image |
| ezship.co.in/collections/all | twitter:title | Products |
| ezship.co.in/collections/all | twitter:description | ezship |
| ezship.co.in/collections/all | shopify-digital-wallet | /81839358228/digital_wallets/dialog |
| ezship.co.in/pages/contact | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=0 |
| ezship.co.in/pages/contact | theme-color | #000000 |
| ezship.co.in/pages/contact | twitter:card | summary_large_image |
| ezship.co.in/pages/contact | twitter:title | Contact |
| ezship.co.in/pages/contact | twitter:description | ezship |
| ezship.co.in/pages/contact | shopify-digital-wallet | /81839358228/digital_wallets/dialog |
| ezship.co.in/pages/wishlist | viewport | width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=0 |
| ezship.co.in/pages/wishlist | theme-color | #000000 |
| ezship.co.in/pages/wishlist | twitter:card | summary_large_image |
| ezship.co.in/pages/wishlist | twitter:title | 404 Not Found |
| ezship.co.in/pages/wishlist | twitter:description | ezship |
| ezship.co.in/pages/wishlist | shopify-digital-wallet | /81839358228/digital_wallets/dialog |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| ezship.co.in/ | X-UA-Compatible | IE=edge |
| ezship.co.in/cart | X-UA-Compatible | IE=edge |
| ezship.co.in/collections/all | X-UA-Compatible | IE=edge |
| ezship.co.in/pages/contact | X-UA-Compatible | IE=edge |
| ezship.co.in/pages/wishlist | X-UA-Compatible | IE=edge |
Amount of content8.1
Rendering Chart...
- This website has an average of 421 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| ezship.co.in/ | 3350 | 481 |
| ezship.co.in/cart | 1402 | 188 |
| ezship.co.in/collections/all | 6917 | 1011 |
| ezship.co.in/pages/contact | 1722 | 248 |
| ezship.co.in/pages/wishlist | 1283 | 177 |
Images8.4
82% of images have a clearly defined size
42 images are being resized by the browser
- Some images (18.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 42 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour9.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.ezship.co.in to http://ezship.co.in. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| ezship.co.in/ | MINIMOG | H1 |
| ezship.co.in/ | Shop by Categories | H2 |
| ezship.co.in/ | You are in | H2 |
| ezship.co.in/ | Confirm your age | H2 |
| ezship.co.in/ | Come back when you're older | H2 |
| ezship.co.in/ | Search our store | H3 |
| ezship.co.in/ | Kitchen Essentials | H3 |
| ezship.co.in/ | Home Organizers | H3 |
| ezship.co.in/ | Gadgets | H3 |
| ezship.co.in/ | Home Storage | H3 |
| ezship.co.in/ | THE ASTRONAUT PROJECTOR DECOR FOR ROOM/BALCONY 🇮🇳 | H3 |
| ezship.co.in/ | Firefly Garden Light (Warm White) | H3 |
| ezship.co.in/ | THE ASTRONAUT PROJECTOR DECOR FOR ROOM/BALCONY 🇮🇳 | H3 |
| ezship.co.in/ | Firefly Garden Light (Warm White) | H3 |
| ezship.co.in/ | Free Shipping | H3 |
| ezship.co.in/ | Easy Return | H3 |
| ezship.co.in/ | Online Support | H3 |
| ezship.co.in/ | Flexible Payment | H3 |
| ezship.co.in/ | Let’s get in touch | H3 |
| ezship.co.in/ | EZSHIP LIFESTYLE | H3 |
| ezship.co.in/ | Footer menu | H3 |
| ezship.co.in/ | Shopping Cart | H3 |
| ezship.co.in/cart | Shopping Cart | H1 |
| ezship.co.in/cart | Recently Viewed Products | H2 |
| ezship.co.in/cart | Confirm your age | H2 |
| ezship.co.in/cart | Come back when you're older | H2 |
| ezship.co.in/cart | Search our store | H3 |
| ezship.co.in/cart | Your cart is currently empty. Back to shopping | H3 |
| ezship.co.in/cart | Let’s get in touch | H3 |
| ezship.co.in/cart | EZSHIP LIFESTYLE | H3 |
| ezship.co.in/cart | Footer menu | H3 |
| ezship.co.in/collections/all | Products | H1 |
| ezship.co.in/collections/all | Recently Viewed Products | H2 |
| ezship.co.in/collections/all | Confirm your age | H2 |
| ezship.co.in/collections/all | Come back when you're older | H2 |
| ezship.co.in/collections/all | Search our store | H3 |
| ezship.co.in/collections/all | Filters | H3 |
| ezship.co.in/collections/all | 3 Modes Kitchen Sink Faucet | H3 |
| ezship.co.in/collections/all | 3 Pieces Multipurpose Plastic Storage Basket | H3 |
| ezship.co.in/collections/all | Cabinet Lock for Anti-Theft Access Control | H3 |
| ezship.co.in/collections/all | Dynamic Rotating Water Ripple Night Light, Colour Changing Crystal Lamp with Remote | H3 |
| ezship.co.in/collections/all | Firefly Garden Light (Warm White) | H3 |
| ezship.co.in/collections/all | G-shape Bluetooth Speaker Table Lamp With Wireless Charging 7 Color Changing | H3 |
| ezship.co.in/collections/all | Hammer Torch LED Flashlight with Powerbank | H3 |
| ezship.co.in/collections/all | Jellyfish Light™ Solar Waterproof - 🔥60% OFF | H3 |
| ezship.co.in/collections/all | LED Light Water Sensor Diyas with, Ambient Lights | H3 |
| ezship.co.in/collections/all | LED Table Lamp | H3 |
| ezship.co.in/collections/all | Lifegud®️ - Mini Instant Portable Electric Water Geyser 🔥Flat 60% Off❗️ | H3 |
| ezship.co.in/collections/all | Limited Edition Portable Room Heater For Winter | H3 |
| ezship.co.in/collections/all | Let’s get in touch | H3 |
| ezship.co.in/collections/all | EZSHIP LIFESTYLE | H3 |
| ezship.co.in/collections/all | Footer menu | H3 |
| ezship.co.in/collections/all | Shopping Cart | H3 |
| ezship.co.in/pages/contact | Contact | H1 |
| ezship.co.in/pages/contact | Confirm your age | H2 |
| ezship.co.in/pages/contact | Come back when you're older | H2 |
| ezship.co.in/pages/contact | Search our store | H3 |
| ezship.co.in/pages/contact | We would love to hear from you. | H3 |
| ezship.co.in/pages/contact | Address | H3 |
| ezship.co.in/pages/contact | Information | H3 |
| ezship.co.in/pages/contact | Social Media | H3 |
| ezship.co.in/pages/contact | We're Open | H3 |
| ezship.co.in/pages/contact | Let’s get in touch | H3 |
| ezship.co.in/pages/contact | EZSHIP LIFESTYLE | H3 |
| ezship.co.in/pages/contact | Footer menu | H3 |
| ezship.co.in/pages/contact | Shopping Cart | H3 |
| ezship.co.in/pages/wishlist | Oops! | H1 |
| ezship.co.in/pages/wishlist | Confirm your age | H2 |
| ezship.co.in/pages/wishlist | Come back when you're older | H2 |
| ezship.co.in/pages/wishlist | Search our store | H3 |
| ezship.co.in/pages/wishlist | Let’s get in touch | H3 |
| ezship.co.in/pages/wishlist | EZSHIP LIFESTYLE | H3 |
| ezship.co.in/pages/wishlist | Footer menu | H3 |
| ezship.co.in/pages/wishlist | Shopping Cart | H3 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |