Nibbler SEO audit for in.oriflame.com
Summary
Overall6.6
The overall score for this website.
Accessibility6.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 05:11 on 3 May 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links0.0
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL in.oriflame.com/.../how-does-oriflame-collect-reviews Read more in.oriflame.com/products/product?code=43122
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 3 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL in.oriflame.com/business-opportunity/current-month-offers .appshell-fp-1xaizru{color:#fff;font-size:1.2rem;line-height:22px;margin:0 auto;-webkit-text-decoration:none;text-decoration:none;text-align:center;}@media (min-width:600px){.appshell-fp-1xaizru{font-size:1.4rem;}}Current Month Offers - Know the best deals of the months and avail the benefits in.oriflame.com/ in.oriflame.com/the-new-oriflame-app .appshell-fp-ur53ej{background-color:rgba(0, 0, 0, 0.12);position:absolute;object-fit:cover;width:100%;height:100%;}.appshell-fp-ur53ej:empty{-webkit-animation-duration:2s;animation-duration:2s;-webkit-animation-iteration-count:infinite;animation-iteration-count:infinite;-webkit-animation-name:animation-t8evd4;animation-name:animation-t8evd4;-webkit-animation-timing-function:linear;animation-timing-function:linear;background-color:#f5f5f5;background-image:linear-gradient( 90deg, #f5f5f5 0, #e5e5e5 20%, #f5f5f5 40% );-webkit-background-position:0;background-position:0;background-repeat:no-repeat;-webkit-background-size:50% 100%;background-size:50% 100%;}@media (min-width:600px){.appshell-fp-ur53ej:empty{height:500px;}}@-webkit-keyframes animation-t8evd4{to{-webkit-background-position:200%;background-position:200%;}}@keyframes animation-t8evd4{to{-webkit-background-position:200%;background-position:200%;}}.appshell-fp-9v0xun{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;bottom:115px;color:#333333;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;gap:10px;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;margin:0px 30px;position:absolute;width:calc(100% - 60px);}@media (min-width:600px){.appshell-fp-9v0xun{bottom:60px;color:#333333;}}@media (min-width:900px){.appshell-fp-9v0xun{-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;bottom:50%;margin:0;max-width:1186px;padding:0px 90px;right:50%;-webkit-transform:translate(50%, 50%);-moz-transform:translate(50%, 50%);-ms-transform:translate(50%, 50%);transform:translate(50%, 50%);width:calc(100% - 180px);}}.appshell-fp-w74viv{color:inherit;display:-webkit-box;font-size:1.2rem;line-height:1.8rem;font-weight:700;letter-spacing:3px;max-width:450px;overflow:hidden;text-align:center;text-transform:uppercase;-webkit-box-orient:vertical;-webkit-line-clamp:1;}@media (min-width:900px){.appshell-fp-w74viv{width:450px;}}Download new Oriflame App and.appshell-fp-1bfa9n7{color:inherit;display:-webkit-box;font-size:3rem;font-weight:700;line-height:4.2rem;max-width:450px;overflow:hidden;text-align:center;-webkit-box-orient:vertical;-webkit-line-clamp:3;}@media 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print{.appshell-fp-mnomug{-webkit-print-color-adjust:exact;color-adjust:exact;}}.appshell-fp-mnomug:hover{-webkit-text-decoration:none;text-decoration:none;background-color:rgba(255, 255, 255, 0.3);box-shadow:0px 4px 5px 0px rgba(0,0,66,0.08),0px 1px 10px 0px rgba(0,0,66,0.08);}@media (hover: none){.appshell-fp-mnomug:hover{background-color:rgba(0, 0, 0, 0.3);}}.appshell-fp-mnomug:active{box-shadow:0px 8px 10px 1px rgba(0,0,66,0.08),0px 3px 14px 2px rgba(0,0,66,0.08);}.appshell-fp-mnomug.Mui-focusVisible{box-shadow:0px 6px 10px 0px rgba(0,0,66,0.08),0px 1px 18px 0px rgba(0,0,66,0.08);}.appshell-fp-mnomug.Mui-disabled{color:rgba(0, 0, 0, 0.3);box-shadow:none;background-color:rgba(0, 0, 0, 0.06);}.appshell-fp-mnomug:hover{box-shadow:none;}.appshell-fp-mnomug.Mui-focusVisible{box-shadow:none;}.appshell-fp-mnomug:active{box-shadow:none;}.appshell-fp-mnomug.Mui-disabled{box-shadow:none;}.appshell-fp-mnomug:hover{color:#333;}.appshell-fp-mnomug.Mui-focusVisible{background:rgba(255, 255, 255, 0.3);color:#333;}.appshell-fp-mnomug.Mui-disabled{background:rgba(0, 0, 0, 0.4);color:#333;}Know More in.oriflame.com/ in.oriflame.com/products/product?code=43122 .appshell-fp-n6p2h6{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;bottom:115px;color:#fff;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;gap:10px;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;margin:0px 30px;position:absolute;width:calc(100% - 60px);}@media (min-width:600px){.appshell-fp-n6p2h6{bottom:60px;color:#fff;}}@media (min-width:900px){.appshell-fp-n6p2h6{-webkit-align-items:flex-end;-webkit-box-align:flex-end;-ms-flex-align:flex-end;align-items:flex-end;bottom:50%;margin:0;max-width:1186px;padding:0px 90px;right:50%;-webkit-transform:translate(50%, 50%);-moz-transform:translate(50%, 50%);-ms-transform:translate(50%, 50%);transform:translate(50%, 50%);width:calc(100% - 180px);}}Dive into aquatic freshnessShop now in.oriflame.com/
- Consider shortening long anchor text.
- 38 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Headings1.8
- A large number (40.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- A large number headings (23.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content8.0
Rendering Chart...
- This website has an average of 807 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| in.oriflame.com/ | 334 | 61 |
| in.oriflame.com/shopping/basket | 1135 | 175 |
| in.oriflame.com/business-opportunity/current-month-offers | 16514 | 2783 |
| in.oriflame.com/the-new-oriflame-app | 2464 | 403 |
| in.oriflame.com/products/product?code=43122 | 3849 | 613 |
Meta tags8.4
This is how this website will look in Google search listings:
Oriflame India: Skin Care, Makeup, Fragrance, Business Opportunity | ...
in.oriflame.com/
Oriflame is a leading beauty company selling direct. We offer a wide range of high-quality beauty products and an opportunity to start your own business.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| in.oriflame.com/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| in.oriflame.com/ | robots | follow,index |
| in.oriflame.com/ | searchtitle | Oriflame India: Skin Care, Makeup, Fragrance, Business Opportunity |
| in.oriflame.com/ | visibility | all |
| in.oriflame.com/ | segment | nosegment |
| in.oriflame.com/ | spo | no |
| in.oriflame.com/ | introtext | Oriflame is a leading beauty company selling direct. We offer a wide range of high-quality beauty products and an opportunity to start your own business. |
| in.oriflame.com/ | description | Oriflame is a leading beauty company selling direct. We offer a wide range of high-quality beauty products and an opportunity to start your own business. |
| in.oriflame.com/ | header | Oriflame India: Skin Care, Makeup, Fragrance, Business Opportunity |
| in.oriflame.com/ | title | Oriflame India: Skin Care, Makeup, Fragrance, Business Opportunity |
| in.oriflame.com/ | apple-itunes-app | app-id=1045037739 |
| in.oriflame.com/ | keywords | Oriflame India, Shop skin care, Make up, Fragrance, Wellness, Hair, Men, Bath & Body, Accessories. |
| in.oriflame.com/ | facebook-domain-verification | f3nws3okqjjg5ftozjwib8jyr2j981 |
| in.oriflame.com/ | next-head-count | 26 |
| in.oriflame.com/ | documentbuiltat | Fri May 03 2024 06:02:48 GMT+0200 (Central European Summer Time) |
| in.oriflame.com/shopping/basket | header | Shopping Bag |
| in.oriflame.com/shopping/basket | visibility | all |
| in.oriflame.com/shopping/basket | segment | nosegment |
| in.oriflame.com/shopping/basket | spo | no |
| in.oriflame.com/shopping/basket | searchtitle | Shopping Bag |
| in.oriflame.com/shopping/basket | title | Shopping Bag |
| in.oriflame.com/shopping/basket | robots | index,follow |
| in.oriflame.com/shopping/basket | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=0, shrink-to-fit=no |
| in.oriflame.com/shopping/basket | robots | noindex |
| in.oriflame.com/business-opportunity/current-month-offers | thumb | https://media-asia-cdn.oriflame.com/contentImage?externalMediaId=5342c28a-96ce-4242-9c9c-dc69e22a9cf2&name=contentImage-BOfferf&inputFormat=jpg |
| in.oriflame.com/business-opportunity/current-month-offers | introtext | We offer huge discounts, great deals, amazing prices, strong offers and good sales on makeup, skincare, perfume & wellness products. |
| in.oriflame.com/business-opportunity/current-month-offers | header | Current Month Offers |
| in.oriflame.com/business-opportunity/current-month-offers | section | Opportunity |
| in.oriflame.com/business-opportunity/current-month-offers | visibility | all |
| in.oriflame.com/business-opportunity/current-month-offers | segment | nosegment |
| in.oriflame.com/business-opportunity/current-month-offers | spo | no |
| in.oriflame.com/business-opportunity/current-month-offers | searchtitle | Oriflame India - Current Month Offers |
| in.oriflame.com/business-opportunity/current-month-offers | title | Current Month Offers |
| in.oriflame.com/business-opportunity/current-month-offers | description | We offer huge discounts, great deals, amazing prices, strong offers and good sales on makeup, skincare, perfume & wellness products. |
| in.oriflame.com/business-opportunity/current-month-offers | robots | index,follow |
| in.oriflame.com/business-opportunity/current-month-offers | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=0, shrink-to-fit=no |
| in.oriflame.com/the-new-oriflame-app | introtext | It's finally here! We are proud to present Oriflames’ brand-new shopping experience – the new Oriflame app! Read more here and download it in stores today. (https://seomofo.com/snippet-optimizer.html) |
| in.oriflame.com/the-new-oriflame-app | header | The new Oriflame app |
| in.oriflame.com/the-new-oriflame-app | visibility | all |
| in.oriflame.com/the-new-oriflame-app | segment | nosegment |
| in.oriflame.com/the-new-oriflame-app | spo | no |
| in.oriflame.com/the-new-oriflame-app | searchtitle | The new Oriflame app |
| in.oriflame.com/the-new-oriflame-app | title | The new Oriflame app |
| in.oriflame.com/the-new-oriflame-app | description | It's finally here! We are proud to present Oriflames’ brand-new shopping experience – the new Oriflame app! Read more here and download it in stores today. (https://seomofo.com/snippet-optimizer.html) |
| in.oriflame.com/the-new-oriflame-app | robots | index,follow |
| in.oriflame.com/the-new-oriflame-app | viewport | width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=0, shrink-to-fit=no |
| in.oriflame.com/products/product?code=43122 | header | – Product |
| in.oriflame.com/products/product?code=43122 | section | Products |
| in.oriflame.com/products/product?code=43122 | visibility | all |
| in.oriflame.com/products/product?code=43122 | segment | nosegment |
| in.oriflame.com/products/product?code=43122 | spo | no |
| in.oriflame.com/products/product?code=43122 | searchtitle | – Product |
| in.oriflame.com/products/product?code=43122 | robots | index,follow |
| in.oriflame.com/products/product?code=43122 | title | For her Eau de Parfum |
| in.oriflame.com/products/product?code=43122 | description | Become one with the water as the vibrant aquatic splash of Nordic Waters for Her Eau de Parfum revitalises your senses with a bright, mesmerising scent. Refreshingly feminine, the exclusive Nordic Waters Accord bathes with sparkling Lemon Essence and floral notes of dewy Jasmine Petals to evoke the feeling of crisp water touching your skin. |
| in.oriflame.com/products/product?code=43122 | ingredients | ALCOHOL DENAT., AQUA, PARFUM, LIMONENE, LINALOOL, CITRAL, GERANIOL |
| in.oriflame.com/products/product?code=43122 | howtouse | <p>Apply the fragrance to your body’s pulse points, neck or wrist.</p> |
| in.oriflame.com/products/product?code=43122 | prodcode | 43122 |
| in.oriflame.com/products/product?code=43122 | name | For her Eau de Parfum |
| in.oriflame.com/products/product?code=43122 | localname | For her Eau de Parfum |
| in.oriflame.com/products/product?code=43122 | category | fragrance/women/fragrance,fragrance/women,fragrance |
| in.oriflame.com/products/product?code=43122 | categoryl1 | fragrance |
| in.oriflame.com/products/product?code=43122 | onlysc | false |
| in.oriflame.com/products/product?code=43122 | bp | 31.00000 |
| in.oriflame.com/products/product?code=43122 | new | False |
| in.oriflame.com/products/product?code=43122 | priceec | 2999.00000 |
| in.oriflame.com/products/product?code=43122 | pricesc | 2399.00000 |
| in.oriflame.com/products/product?code=43122 | discount | true |
| in.oriflame.com/products/product?code=43122 | multisku | false |
| in.oriflame.com/products/product?code=43122 | viewport | width=device-width |
| in.oriflame.com/products/product?code=43122 | next-head-count | 2 |
URL format8.8
1 URLs are less than ideal
- 1 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Images9.0
48% of images have a clearly defined size
11 images are being resized by the browser
- Most images (52.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 11 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behaviour9.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate in.oriflame.com/products/product?code=43122 in.oriflame.com/products/.../
- Add a 301 redirect from the other version to the canonical URL.
- This test is not applicable as this website appears to be on a subdomain.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated May 1, 2024
- It looks like this website was last updated on Wednesday, 1 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 01/04/2024 | in.oriflame.com/business-opportunity/current-month-offers | Body text |
| 01/04/2024 | in.oriflame.com/business-opportunity/current-month-offers | Body text |
| 30/04/2024 | in.oriflame.com/business-opportunity/current-month-offers | Body text |
| 01/05/2024 | in.oriflame.com/business-opportunity/current-month-offers | Body text |
| 01/05/2024 | in.oriflame.com/business-opportunity/current-month-offers | Body text |
| 01/04/2024 | in.oriflame.com/business-opportunity/current-month-offers | Body text |
| 01/03/2024 | in.oriflame.com/business-opportunity/current-month-offers | Body text |
| 30/04/2024 | in.oriflame.com/business-opportunity/current-month-offers | Body text |
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |