Nibbler SEO audit for www.finnair.com
Summary
Overall9.2
The overall score for this website.
Accessibility10.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 1 pages from this website at 08:51 on 4 May 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Amount of content6.3
Rendering Chart...
- This website has an average of 106 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://finnair.com to http://www.finnair.com. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | - | 599px | cdn.finnair.com/.../styles.9a04addd4dda5aca.css |
| only screen | - | 1023px | cdn.finnair.com/.../styles.9a04addd4dda5aca.css |
| only screen | 320px | - | cdn.finnair.com/.../styles.9a04addd4dda5aca.css |
| only screen | 1024px | - | cdn.finnair.com/.../styles.9a04addd4dda5aca.css |
| only screen | 600px | - | www.finnair.com/ |
| only screen | 1600px | - | www.finnair.com/ |
| only screen | 1024px | - | www.finnair.com/ |
| only screen | 1600px | - | www.finnair.com/ |
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Images10.0
100% of images have a clearly defined size
No images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
Flight bookings | select country and language | Finnair
www.finnair.com/
Finnair flies the shortcut between Europe and Asia. Start by selecting your country and preferred language and then proceed to booking your flights.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.finnair.com/ | viewport | width=device-width, initial-scale=1 |
| www.finnair.com/ | msapplication-config | https://cdn.finnair.com/finnair-com-ux/lambda/prod/browser/assets/favicon/browserconfig.xml |
| www.finnair.com/ | elastic_title | Flight bookings | select country and language | Finnair |
| www.finnair.com/ | description | Finnair flies the shortcut between Europe and Asia. Start by selecting your country and preferred language and then proceed to booking your flights. |
| www.finnair.com/ | og:description | Finnair flies the shortcut between Europe and Asia. Start by selecting your country and preferred language and then proceed to booking your flights. |
| www.finnair.com/ | og:site_name | Finnair |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | - | 599px | cdn.finnair.com/.../styles.9a04addd4dda5aca.css |
| only screen | - | 1023px | cdn.finnair.com/.../styles.9a04addd4dda5aca.css |
| only screen | 320px | - | cdn.finnair.com/.../styles.9a04addd4dda5aca.css |
| only screen | 1024px | - | cdn.finnair.com/.../styles.9a04addd4dda5aca.css |
| only screen | 600px | - | www.finnair.com/ |
| only screen | 1600px | - | www.finnair.com/ |
| only screen | 1024px | - | www.finnair.com/ |
| only screen | 1600px | - | www.finnair.com/ |
| - | - | cdn.finnair.com/.../styles.9a04addd4dda5aca.css |
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |