Nibbler SEO audit for www.omnisity.com
Summary
Overall8.5
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.7
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 08:14 on 4 May 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Internal links7.0
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.omnisity.com/case-studies/pouches Read more www.omnisity.com/ www.omnisity.com/case-studies/am-edm Read more www.omnisity.com/ www.omnisity.com/case-studies/enville-oak Read more www.omnisity.com/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 21 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour7.9
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate www.omnisity.com/.../email-protection www.omnisity.com/cdn-cgi/.../
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://omnisity.com to http://www.omnisity.com. This is ideal.
Analytics8.0
80% of pages use analytics
Multiple Analytics Solutions
- 80.0% of this website is using some form of analytics software but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Images8.0
100% of images have a clearly defined size
81 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- 81 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Printability8.0
80% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.omnisity.com/ Optimised www.omnisity.com/.../email-protection Not detected www.omnisity.com/creative-services/ Optimised www.omnisity.com/creative-services/.../ Optimised www.omnisity.com/creative-services/.../ Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags8.4
This is how this website will look in Google search listings:
B2B Marketing Agency West Midlands & Birmingham
www.omnisity.com/
Boost your online growth with Omnisity, a leading B2B marketing agency in the West Midlands & Birmingham. We specialise in marketing for manufacturers.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.omnisity.com/ | viewport | width=device-width, initial-scale=1.0 |
| www.omnisity.com/ | description | Boost your online growth with Omnisity, a leading B2B marketing agency in the West Midlands & Birmingham. We specialise in marketing for manufacturers. |
| www.omnisity.com/ | robots | follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large |
| www.omnisity.com/ | twitter:card | summary_large_image |
| www.omnisity.com/ | twitter:title | B2B Marketing Agency West Midlands & Birmingham |
| www.omnisity.com/ | twitter:description | Boost your online growth with Omnisity, a leading B2B marketing agency in the West Midlands & Birmingham. We specialise in marketing for manufacturers. |
| www.omnisity.com/ | twitter:image | https://www.omnisity.com/wp-content/uploads/2021/03/web-1300x867.jpg |
| www.omnisity.com/ | twitter:label1 | Written by |
| www.omnisity.com/ | twitter:data1 | tibro |
| www.omnisity.com/ | twitter:label2 | Time to read |
| www.omnisity.com/ | twitter:data2 | 1 minute |
| www.omnisity.com/ | google-site-verification | 8J5B4yhSbEJeSwxaFjiIawVotwAC1xnsVgJ_t-rZCWk |
| www.omnisity.com/ | generator | WordPress 6.5.2 |
| www.omnisity.com/ | msapplication-tileimage | https://www.omnisity.com/wp-content/uploads/2021/11/cropped-O-512-x-512-270x270.png |
| www.omnisity.com/.../email-protection | robots | noindex, nofollow |
| www.omnisity.com/.../email-protection | viewport | width=device-width,initial-scale=1 |
| www.omnisity.com/creative-services/ | viewport | width=device-width, initial-scale=1.0 |
| www.omnisity.com/creative-services/ | description | More than just pretty pictures. We develop creative services that have been researched to ensure they align with, and work towards, your business objectives. |
| www.omnisity.com/creative-services/ | robots | follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large |
| www.omnisity.com/creative-services/ | twitter:card | summary_large_image |
| www.omnisity.com/creative-services/ | twitter:title | B2B & B2C Creative Services And Solutions | Omnisity |
| www.omnisity.com/creative-services/ | twitter:description | More than just pretty pictures. We develop creative services that have been researched to ensure they align with, and work towards, your business objectives. |
| www.omnisity.com/creative-services/ | twitter:image | https://www.omnisity.com/wp-content/uploads/2021/03/web-1300x867.jpg |
| www.omnisity.com/creative-services/ | twitter:label1 | Time to read |
| www.omnisity.com/creative-services/ | twitter:data1 | 2 minutes |
| www.omnisity.com/creative-services/ | generator | WordPress 6.5.2 |
| www.omnisity.com/creative-services/ | msapplication-tileimage | https://www.omnisity.com/wp-content/uploads/2021/11/cropped-O-512-x-512-270x270.png |
| www.omnisity.com/creative-services/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.omnisity.com/creative-services/.../ | description | Elevate your brand with Omnisity's brand development services. We provide branding for manufacturers across the West Midlands & Birmingham. |
| www.omnisity.com/creative-services/.../ | robots | follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large |
| www.omnisity.com/creative-services/.../ | twitter:card | summary_large_image |
| www.omnisity.com/creative-services/.../ | twitter:title | Brand Development Services West Midlands & Birmingham |
| www.omnisity.com/creative-services/.../ | twitter:description | Elevate your brand with Omnisity's brand development services. We provide branding for manufacturers across the West Midlands & Birmingham. |
| www.omnisity.com/creative-services/.../ | twitter:image | https://www.omnisity.com/wp-content/uploads/2023/07/brandingservices-MAH.png |
| www.omnisity.com/creative-services/.../ | twitter:label1 | Time to read |
| www.omnisity.com/creative-services/.../ | twitter:data1 | 3 minutes |
| www.omnisity.com/creative-services/.../ | generator | WordPress 6.5.2 |
| www.omnisity.com/creative-services/.../ | msapplication-tileimage | https://www.omnisity.com/wp-content/uploads/2021/11/cropped-O-512-x-512-270x270.png |
| www.omnisity.com/creative-services/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.omnisity.com/creative-services/.../ | description | Omnisity provides creative print design services in Birmingham & the West Midlands. We specialise in innovative solutions thanks to 20 years experience. |
| www.omnisity.com/creative-services/.../ | robots | follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large |
| www.omnisity.com/creative-services/.../ | twitter:card | summary_large_image |
| www.omnisity.com/creative-services/.../ | twitter:title | Creative Print Design Services | Birmingham & West Mildands |
| www.omnisity.com/creative-services/.../ | twitter:description | Omnisity provides creative print design services in Birmingham & the West Midlands. We specialise in innovative solutions thanks to 20 years experience. |
| www.omnisity.com/creative-services/.../ | twitter:image | https://www.omnisity.com/wp-content/uploads/2021/08/Advertising-Portfolio_Repose.jpg |
| www.omnisity.com/creative-services/.../ | twitter:label1 | Time to read |
| www.omnisity.com/creative-services/.../ | twitter:data1 | 2 minutes |
| www.omnisity.com/creative-services/.../ | generator | WordPress 6.5.2 |
| www.omnisity.com/creative-services/.../ | msapplication-tileimage | https://www.omnisity.com/wp-content/uploads/2021/11/cropped-O-512-x-512-270x270.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.omnisity.com/ | X-UA-Compatible | IE=edge |
| www.omnisity.com/.../email-protection | Content-Type | text/html; charset=UTF-8 |
| www.omnisity.com/.../email-protection | X-UA-Compatible | IE=Edge |
| www.omnisity.com/creative-services/ | X-UA-Compatible | IE=edge |
| www.omnisity.com/creative-services/.../ | X-UA-Compatible | IE=edge |
| www.omnisity.com/creative-services/.../ | X-UA-Compatible | IE=edge |
Amount of content8.5
Rendering Chart...
- This website has an average of 572 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.omnisity.com/ | 2738 | 336 |
| www.omnisity.com/.../email-protection | 606 | 98 |
| www.omnisity.com/creative-services/ | 3728 | 503 |
| www.omnisity.com/creative-services/.../ | 8872 | 1172 |
| www.omnisity.com/creative-services/.../ | 5742 | 749 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.omnisity.com/ | Digital Marketing Agency | H1 |
| www.omnisity.com/ | Pouches.co.uk | H2 |
| www.omnisity.com/ | A&M EDM | H2 |
| www.omnisity.com/ | Enville Oak | H2 |
| www.omnisity.com/ | 26+ years of developing partnerships for ongoing success | H2 |
| www.omnisity.com/ | Creative Services | H2 |
| www.omnisity.com/ | Web Design | H2 |
| www.omnisity.com/ | Marketing Services | H2 |
| www.omnisity.com/ | Incredible results for amazing clients | H2 |
| www.omnisity.com/.../email-protection | Email Protection | H1 |
| www.omnisity.com/.../email-protection | You are unable to access this email address www.omnisity.com | H2 |
| www.omnisity.com/creative-services/ | Creative Services | H1 |
| www.omnisity.com/creative-services/ | creative services that engage and influence | H2 |
| www.omnisity.com/creative-services/ | Good creative services enhance both interest and perceived quality. | H2 |
| www.omnisity.com/creative-services/ | Powerful creativity influences decisions! | H2 |
| www.omnisity.com/creative-services/ | If you consider just two of the five primary drivers in the commercial buyer’s mind: | H2 |
| www.omnisity.com/creative-services/.../ | Brand Development Services | H1 |
| www.omnisity.com/creative-services/.../ | Successful branding has a logo that makes a statement | H2 |
| www.omnisity.com/creative-services/.../ | The Importance of Brand Positioning | H2 |
| www.omnisity.com/creative-services/.../ | Branding Agency West Midlands. | H2 |
| www.omnisity.com/creative-services/.../ | Ever Noticed How the World's Biggest Brands Are Also Some of the Simplest? | H2 |
| www.omnisity.com/creative-services/.../ | Bespoke Brand Strategy Services. | H2 |
| www.omnisity.com/creative-services/.../ | Make sure yours is fit for your business goals! | H3 |
| www.omnisity.com/creative-services/.../ | Brand Development. | H3 |
| www.omnisity.com/creative-services/.../ | Brand Strategy | H3 |
| www.omnisity.com/creative-services/.../ | Brand Management. | H3 |
| www.omnisity.com/creative-services/.../ | Creative Print Design Services | H1 |
| www.omnisity.com/creative-services/.../ | Creative print design services in the West Midlands | H2 |
| www.omnisity.com/creative-services/.../ | Brochures & Direct Mail Services | H2 |
| www.omnisity.com/creative-services/.../ | Print Advertising Services | H2 |
| www.omnisity.com/creative-services/.../ | Make sure your print collateral is fit for your business goals! | H3 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 3, 2024
- It looks like this website was last updated on Friday, 3 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |