Nibbler SEO audit for www.orekinni.com
Summary
Overall6.7
The overall score for this website.
Accessibility9.1
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 14:11 on 4 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.orekinni.com/ | google-site-verification | SfnrJQN21ZJke-lJ-VHwGshBg3S0S8dvuPu0SakjJa0 |
| www.orekinni.com/ | viewport | width=device-width, initial-scale=1.0 |
| www.orekinni.com/ | robots | max-image-preview:large |
| www.orekinni.com/ | generator | WordPress 6.1.6 |
| www.orekinni.com/ | msapplication-tileimage | /wp-content/uploads/2018/07/cropped-uunz-icon-270x270.png |
| www.orekinni.com/about/ | google-site-verification | SfnrJQN21ZJke-lJ-VHwGshBg3S0S8dvuPu0SakjJa0 |
| www.orekinni.com/about/ | viewport | width=device-width, initial-scale=1.0 |
| www.orekinni.com/about/ | robots | max-image-preview:large |
| www.orekinni.com/about/ | generator | WordPress 6.1.6 |
| www.orekinni.com/about/ | msapplication-tileimage | /wp-content/uploads/2018/07/cropped-uunz-icon-270x270.png |
| www.orekinni.com/about/.../ | google-site-verification | SfnrJQN21ZJke-lJ-VHwGshBg3S0S8dvuPu0SakjJa0 |
| www.orekinni.com/about/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.orekinni.com/about/.../ | robots | max-image-preview:large |
| www.orekinni.com/about/.../ | generator | WordPress 6.1.6 |
| www.orekinni.com/about/.../ | msapplication-tileimage | /wp-content/uploads/2018/07/cropped-uunz-icon-270x270.png |
| www.orekinni.com/about/campus/ | google-site-verification | SfnrJQN21ZJke-lJ-VHwGshBg3S0S8dvuPu0SakjJa0 |
| www.orekinni.com/about/campus/ | viewport | width=device-width, initial-scale=1.0 |
| www.orekinni.com/about/campus/ | robots | max-image-preview:large |
| www.orekinni.com/about/campus/ | generator | WordPress 6.1.6 |
| www.orekinni.com/about/campus/ | msapplication-tileimage | /wp-content/uploads/2018/07/cropped-uunz-icon-270x270.png |
| www.orekinni.com/about/.../ | google-site-verification | SfnrJQN21ZJke-lJ-VHwGshBg3S0S8dvuPu0SakjJa0 |
| www.orekinni.com/about/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.orekinni.com/about/.../ | robots | max-image-preview:large |
| www.orekinni.com/about/.../ | generator | WordPress 6.1.6 |
| www.orekinni.com/about/.../ | msapplication-tileimage | /wp-content/uploads/2018/07/cropped-uunz-icon-270x270.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.orekinni.com/ | X-UA-Compatible | IE=edge |
| www.orekinni.com/about/ | X-UA-Compatible | IE=edge |
| www.orekinni.com/about/.../ | X-UA-Compatible | IE=edge |
| www.orekinni.com/about/campus/ | X-UA-Compatible | IE=edge |
| www.orekinni.com/about/.../ | X-UA-Compatible | IE=edge |
Freshness2.6
Last updated March 6, 2023
- It looks like this website was last updated on Monday, 6 March 2023. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Internal links4.8
- 4 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.orekinni.com/about/.../ read more www.orekinni.com/about/.../ www.orekinni.com/about/.../ read more www.orekinni.com/about/.../ www.orekinni.com/about/.../ read more www.orekinni.com/about/.../ www.orekinni.com/about/.../ read more www.orekinni.com/about/.../
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 89 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images7.3
97% of images have a clearly defined size
55 images are being resized by the browser
- Some images (3.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
Image URL Format Page URL www.orekinni.com/.../pixel.png png www.orekinni.com/about/.../
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 8 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL www.orekinni.com/.../triangle-1.svg unknown www.orekinni.com/.../triangle-2.svg unknown www.orekinni.com/.../triangle-3.svg unknown www.orekinni.com/.../triangle-4.svg unknown www.orekinni.com/.../triangle-6.svg unknown www.orekinni.com/.../triangle-5.svg unknown www.orekinni.com/.../triangle-7.svg unknown www.orekinni.com/.../triangle-8.svg unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 55 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content7.5
Rendering Chart...
- This website has an average of 334 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.orekinni.com/ | 1316 | 187 |
| www.orekinni.com/about/ | 3749 | 549 |
| www.orekinni.com/about/.../ | 859 | 86 |
| www.orekinni.com/about/campus/ | 718 | 82 |
| www.orekinni.com/about/.../ | 5200 | 767 |
Server behaviour7.8
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- Adding or removing a trailing slash to 2 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://orekinni.com to http://www.orekinni.com. This is ideal.
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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