Nibbler SEO audit for www.practo.com
Summary
Overall7.5
The overall score for this website.
Accessibility7.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 13:24 on 4 May 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
- Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.practo.com/ Not detected www.practo.com/consult...&utm_campaign=practohomepage Not detected www.practo.com/doctors...&utm_campaign=practohomepage Not detected www.practo.com/order...&utm_campaign=practohomepage Not detected www.practo.com/care...&utm_campaign=practohomepage Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links1.7
- 4 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 64 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format3.6
4 URLs are less than ideal
- 4 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Analytics6.0
60% of pages use analytics
Multiple Analytics Solutions
- 60.0% of this website is using some form of analytics software but 2 pages have no analytics. It is still possible to gather a great deal of information for the other 2 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Analytics |
Mobile7.8
- This website delivers a mobile optimised version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Images8.2
30% of images have a clearly defined size
38 images are being resized by the browser
- Most images (70.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 17 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 38 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.2
Rendering Chart...
- This website has an average of 936 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.practo.com/ | 3799 | 571 |
| www.practo.com/consult...&utm_campaign=practohomepage | 8856 | 1420 |
| www.practo.com/doctors...&utm_campaign=practohomepage | 1491 | 218 |
| www.practo.com/order...&utm_campaign=practohomepage | 6472 | 949 |
| www.practo.com/care...&utm_campaign=practohomepage | 10962 | 1522 |
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://practo.com to http://www.practo.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
Practo | Video Consultation with Doctors, Book Doctor Appointments ...
www.practo.com/
Say Hello to India’s top doctors via video consultation, get digital prescriptions, order medicines, book doctor appointments & lab tests, find doctors near you ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.practo.com/ | theme-color | #28328c |
| www.practo.com/ | description | Say Hello to India’s top doctors via video consultation, get digital prescriptions, order medicines, book doctor appointments & lab tests, find doctors near you, get health packages, ask a free health question to doctors |
| www.practo.com/ | viewport | width=device-width, initial-scale=1 |
| www.practo.com/consult...&utm_campaign=practohomepage | twitter:title | Online Doctor Consultation | Ask Top Doctor's Advice 24*7 | Practo |
| www.practo.com/consult...&utm_campaign=practohomepage | description | Online Doctor Consultations with 20000+ Doctors through chat, call & get answers to all your medical issues online. Talk to a doctor Online 24X7 from anywhere in India & abroad only on Practo *5 minute response time *verified doctors *private and confidential |
| www.practo.com/consult...&utm_campaign=practohomepage | twitter:description | Online Doctor Consultations with 20000+ Doctors through chat, call & get answers to all your medical issues online. Talk to a doctor Online 24X7 from anywhere in India & abroad only on Practo *5 minute response time *verified doctors *private and confidential |
| www.practo.com/consult...&utm_campaign=practohomepage | author | Practo |
| www.practo.com/consult...&utm_campaign=practohomepage | viewport | width=device-width, initial-scale=1, user-scalable=no, maximum-scale=1, minimum-scale=1, height=device-height |
| www.practo.com/consult...&utm_campaign=practohomepage | twitter:card | summary |
| www.practo.com/consult...&utm_campaign=practohomepage | twitter:site | @Practo |
| www.practo.com/consult...&utm_campaign=practohomepage | twitter:creator | @Practo |
| www.practo.com/consult...&utm_campaign=practohomepage | twitter:app:country | IN |
| www.practo.com/consult...&utm_campaign=practohomepage | twitter:image | /consult/static/images/practo-social-share.png |
| www.practo.com/consult...&utm_campaign=practohomepage | apple-itunes-app | app-id=953772015, app-argument=https://www.practo.com/consult?utm_source=corecard&utm_medium=referral&utm_campaign=practohomepage |
| www.practo.com/doctors...&utm_campaign=practohomepage | viewport | width=device-width, initial-scale=1, user-scalable=no |
| www.practo.com/doctors...&utm_campaign=practohomepage | twitter:title | Your home for health |
| www.practo.com/doctors...&utm_campaign=practohomepage | twitter:card | summary |
| www.practo.com/doctors...&utm_campaign=practohomepage | twitter:site | @Practo |
| www.practo.com/doctors...&utm_campaign=practohomepage | description | Find & book appointments with Doctors, Clinics, Hospitals & Diagnostic Tests. Order Medicine & Health Products Online. Ask free health questions to doctors and get free tips from health experts. Get complete health packages at Practo. |
| www.practo.com/doctors...&utm_campaign=practohomepage | apple-itunes-app | app-id=953772015, app-argument=https://www.practo.com/ |
| www.practo.com/order...&utm_campaign=practohomepage | viewport | width=device-width, initial-scale=1 |
| www.practo.com/order...&utm_campaign=practohomepage | apple-mobile-web-app-capable | yes |
| www.practo.com/order...&utm_campaign=practohomepage | viewport | user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1 |
| www.practo.com/order...&utm_campaign=practohomepage | og:type | article |
| www.practo.com/order...&utm_campaign=practohomepage | keywords | |
| www.practo.com/order...&utm_campaign=practohomepage | description | Order Medicines & Health Products from Online Pharmacy for Skin, Hair, Heart and all Personal Daily Health. Baby, Men, Women & Elderly care Products Online only at Practo. Medicine Online Shopping in 100+ cities: Get every medicine. On time. Every time at Best Price |
| www.practo.com/care...&utm_campaign=practohomepage | description | Find & book appointments with Doctors, Clinics, Hospitals & Diagnostic Tests. Order Medicine & Health Products Online. Ask free health questions to doctors and get free tips from health experts. Get complete health packages at Practo. |
| www.practo.com/care...&utm_campaign=practohomepage | viewport | width=device-width, maximum-scale=5, initial-scale=1 |
| www.practo.com/care...&utm_campaign=practohomepage | next-head-count | 20 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.practo.com/ | X-UA-Compatible | IE=edge |
| www.practo.com/consult...&utm_campaign=practohomepage | X-UA-Compatible | IE=edge |
| www.practo.com/doctors...&utm_campaign=practohomepage | x-ua-compatible | ie=edge |
| www.practo.com/care...&utm_campaign=practohomepage | x-dns-prefetch-control | on |
Freshness10.0
Last updated May 4, 2024
- It looks like this website was last updated on Saturday, 4 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 04/05/2024 | www.practo.com/consult...&utm_campaign=practohomepage | Body text |
| 05/10/2018 | www.practo.com/order...&utm_campaign=practohomepage | Body text |
| 15/03/2024 | www.practo.com/.../gCONPv6a1mE.jpg | Last modified header |
| 15/03/2024 | www.practo.com/.../l-sZUQ-pQjs.jpg | Last modified header |
| 15/03/2024 | www.practo.com/.../4cT6GE5g8aw.jpg | Last modified header |
| 15/03/2024 | www.practo.com/.../QbUqZ3_9DKs.jpg | Last modified header |
| 15/03/2024 | www.practo.com/.../blank-background-v1.png | Last modified header |
| 15/03/2024 | www.practo.com/.../homepage-hero-image-web-v1.png | Last modified header |
| 28/02/2023 | www.practo.com/.../94b24db95e282237.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler tested the following pages
- https://www.practo.com/
- https://www.practo.com/consult?utm_source=corecard&utm_medium=referral&utm_campaign=practohomepage
- https://www.practo.com/doctors?utm_source=corecard&utm_medium=referral&utm_campaign=practohomepage
- https://www.practo.com/order?utm_source=corecard&utm_medium=referral&utm_campaign=practohomepage
- https://www.practo.com/care?utm_source=corecard&utm_medium=referral&utm_campaign=practohomepage