Nibbler SEO audit for www.thebeautysailor.com
Summary
Overall7.9
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.9
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 19:56 on 3 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.thebeautysailor.com/ Not detected www.thebeautysailor.com/search Not detected www.thebeautysailor.com/account/login Not detected www.thebeautysailor.com/account/register Not detected www.thebeautysailor.com/cart Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags5.2
This is how this website will look in Google search listings:
Hair Care | Face Care | Skin Care products | The Beauty Sailor
www.thebeautysailor.com/
Buy Premium skin care products, hair care and face care products with The Beauty Sailor. No Paraben, Cruelty-free & nature-derived products | Free Shipping
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.thebeautysailor.com/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0 |
| www.thebeautysailor.com/ | theme-color | #000 |
| www.thebeautysailor.com/ | format-detection | telephone=no |
| www.thebeautysailor.com/ | p:domain_verify | 7fb2e628b0711909551db72c54a77dd8 |
| www.thebeautysailor.com/ | description | Buy Premium skin care products, hair care and face care products with The Beauty Sailor. No Paraben, Cruelty-free & nature-derived products | Free Shipping |
| www.thebeautysailor.com/ | keywords | Haircare, skincare & bodycare products, Chocolate & Pink Clay Face Mask,Avocado & Tea Tree Oil, Coffee Face Wash, Walnut, Coffee and Coconut,Apricot & Vitamin C Face Scrub, Ultra Hydrating Body Lotion,Light Moisturizer & Rejuvenating Skin Cream, 10% Vitamin C & 10% Niacinamide Face Serum, Skin Brightening Cream, Green Tea Night Gel & Skin Elixir, Pro Retinol & Pro Peptide Face Cream, Brightening Body Wash, Himalaya Sea Salt & Rice Body Scrub, Pure Coconut & 10 in 1 Hair Oil, Dandruff & Hair Fall Control Shampoo, Hair Conditioner, Damage Repair Hair Mask, Natural ingredients, Vitamin C, avocado oil, niacinamide, glycolic acid, aloe vera, Coffee, coco power, tea tree, coconut & Jojoba oil, shea butter, hyluronic acid, Alpha arbutin, argan oil, retinol, peptide, 1% AHA & BHA, Rice powder, Tan removal, skin brightening, dirt and dust cleansing face washes, anti acne, hairfall, dandruff, aging & anti wrinkle creams, The Beauty Sailor |
| www.thebeautysailor.com/ | author | The Beauty Sailor |
| www.thebeautysailor.com/ | twitter:site | @TheBeautySailor |
| www.thebeautysailor.com/ | twitter:card | summary_large_image |
| www.thebeautysailor.com/ | twitter:title | Hair Care | Face Care | Skin Care products | The Beauty Sailor |
| www.thebeautysailor.com/ | twitter:description | Buy Premium skin care products, hair care and face care products with The Beauty Sailor. No Paraben, Cruelty-free & nature-derived products | Free Shipping |
| www.thebeautysailor.com/ | google-site-verification | n79gwEm96-a2-Y4-OPHHaejULF3685Y6OsAuVF0s6go |
| www.thebeautysailor.com/ | shopify-digital-wallet | /70757548343/digital_wallets/dialog |
| www.thebeautysailor.com/search | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0 |
| www.thebeautysailor.com/search | theme-color | #000 |
| www.thebeautysailor.com/search | format-detection | telephone=no |
| www.thebeautysailor.com/search | p:domain_verify | 7fb2e628b0711909551db72c54a77dd8 |
| www.thebeautysailor.com/search | description | Buy Premium skin care products, hair care and face care products with The Beauty Sailor. No Paraben, Cruelty-free & nature-derived products | Free Shipping |
| www.thebeautysailor.com/search | author | The Beauty Sailor |
| www.thebeautysailor.com/search | twitter:site | @TheBeautySailor |
| www.thebeautysailor.com/search | twitter:card | summary_large_image |
| www.thebeautysailor.com/search | twitter:title | Search |
| www.thebeautysailor.com/search | twitter:description | Buy Premium skin care products, hair care and face care products with The Beauty Sailor. No Paraben, Cruelty-free & nature-derived products | Free Shipping |
| www.thebeautysailor.com/search | google-site-verification | n79gwEm96-a2-Y4-OPHHaejULF3685Y6OsAuVF0s6go |
| www.thebeautysailor.com/search | shopify-digital-wallet | /70757548343/digital_wallets/dialog |
| www.thebeautysailor.com/account/login | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0 |
| www.thebeautysailor.com/account/login | theme-color | #000 |
| www.thebeautysailor.com/account/login | format-detection | telephone=no |
| www.thebeautysailor.com/account/login | p:domain_verify | 7fb2e628b0711909551db72c54a77dd8 |
| www.thebeautysailor.com/account/login | author | The Beauty Sailor |
| www.thebeautysailor.com/account/login | twitter:site | @TheBeautySailor |
| www.thebeautysailor.com/account/login | twitter:card | summary_large_image |
| www.thebeautysailor.com/account/login | twitter:title | Account |
| www.thebeautysailor.com/account/login | twitter:description | Buy Premium skin care products, hair care and face care products with The Beauty Sailor. No Paraben, Cruelty-free & nature-derived products | Free Shipping |
| www.thebeautysailor.com/account/login | google-site-verification | n79gwEm96-a2-Y4-OPHHaejULF3685Y6OsAuVF0s6go |
| www.thebeautysailor.com/account/login | shopify-digital-wallet | /70757548343/digital_wallets/dialog |
| www.thebeautysailor.com/account/register | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0 |
| www.thebeautysailor.com/account/register | theme-color | #000 |
| www.thebeautysailor.com/account/register | format-detection | telephone=no |
| www.thebeautysailor.com/account/register | p:domain_verify | 7fb2e628b0711909551db72c54a77dd8 |
| www.thebeautysailor.com/account/register | author | The Beauty Sailor |
| www.thebeautysailor.com/account/register | twitter:site | @TheBeautySailor |
| www.thebeautysailor.com/account/register | twitter:card | summary_large_image |
| www.thebeautysailor.com/account/register | twitter:title | Create Account |
| www.thebeautysailor.com/account/register | twitter:description | Buy Premium skin care products, hair care and face care products with The Beauty Sailor. No Paraben, Cruelty-free & nature-derived products | Free Shipping |
| www.thebeautysailor.com/account/register | google-site-verification | n79gwEm96-a2-Y4-OPHHaejULF3685Y6OsAuVF0s6go |
| www.thebeautysailor.com/account/register | shopify-digital-wallet | /70757548343/digital_wallets/dialog |
| www.thebeautysailor.com/cart | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0 |
| www.thebeautysailor.com/cart | theme-color | #000 |
| www.thebeautysailor.com/cart | format-detection | telephone=no |
| www.thebeautysailor.com/cart | p:domain_verify | 7fb2e628b0711909551db72c54a77dd8 |
| www.thebeautysailor.com/cart | author | The Beauty Sailor |
| www.thebeautysailor.com/cart | twitter:site | @TheBeautySailor |
| www.thebeautysailor.com/cart | twitter:card | summary_large_image |
| www.thebeautysailor.com/cart | twitter:title | Your Shopping Cart |
| www.thebeautysailor.com/cart | twitter:description | Buy Premium skin care products, hair care and face care products with The Beauty Sailor. No Paraben, Cruelty-free & nature-derived products | Free Shipping |
| www.thebeautysailor.com/cart | google-site-verification | n79gwEm96-a2-Y4-OPHHaejULF3685Y6OsAuVF0s6go |
| www.thebeautysailor.com/cart | shopify-digital-wallet | /70757548343/digital_wallets/dialog |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.thebeautysailor.com/ | X-UA-Compatible | IE=edge,chrome=1 |
| www.thebeautysailor.com/search | X-UA-Compatible | IE=edge,chrome=1 |
| www.thebeautysailor.com/account/login | X-UA-Compatible | IE=edge,chrome=1 |
| www.thebeautysailor.com/account/register | X-UA-Compatible | IE=edge,chrome=1 |
| www.thebeautysailor.com/cart | X-UA-Compatible | IE=edge,chrome=1 |
Internal links7.1
- 134 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Page titles9.0
100% of pages have defined titles
20% of page titles are weak
- All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Hair Care | Face Care | Skin Care products | The Beauty Sailor | This title appears to be overly complex. Consider a more meaningful title |
| Search:The Beauty Sailor | OK |
| Account:The Beauty Sailor | OK |
| Create Account:The Beauty Sailor | OK |
| Your Shopping Cart:The Beauty Sailor | OK |
Images9.0
51% of images have a clearly defined size
20 images are being resized by the browser
- Some images (49.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 20 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.4
Rendering Chart...
- This website has an average of 996 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.thebeautysailor.com/ | 11807 | 2137 |
| www.thebeautysailor.com/search | 3910 | 684 |
| www.thebeautysailor.com/account/login | 4460 | 784 |
| www.thebeautysailor.com/account/register | 4027 | 698 |
| www.thebeautysailor.com/cart | 3870 | 676 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://thebeautysailor.com to http://www.thebeautysailor.com. This is ideal.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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