Nibbler SEO audit for www.toyota.com.br
Summary
Overall8.1
The overall score for this website.
Accessibility7.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 13:05 on 3 May 2024 (BST).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Mobile3.0
- None of this website appears to be fully optimised for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content can be viewed easily across a wide range of devices as a growing percentage of web browsing is now done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport www.toyota.com.br/ Not detected Not detected Detected www.toyota.com.br/compra Not detected Not detected Detected www.toyota.com.br/modelos/corolla Not detected Not detected Detected www.toyota.com.br/modelos/yaris-hatch Not detected Not detected Detected www.toyota.com.br/modelos/yaris-seda Not detected Not detected Detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
Internal links6.2
- 91 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour8.0
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://toyota.com.br to http://www.toyota.com.br. This is ideal.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (1.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.3
Rendering Chart...
- This website has an average of 1,031 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.toyota.com.br/ | 5416 | 869 |
| www.toyota.com.br/compra | 939 | 142 |
| www.toyota.com.br/modelos/corolla | 10457 | 1596 |
| www.toyota.com.br/modelos/yaris-hatch | 8526 | 1295 |
| www.toyota.com.br/modelos/yaris-seda | 8124 | 1253 |
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| Home | Toyota | OK |
| Compra | Toyota | OK |
| Corolla | Toyota | OK |
| Yaris Hatch | Toyota | OK |
| Yaris Sedã | Toyota | OK |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Home | Toyota
www.toyota.com.br/
Home Page
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.toyota.com.br/ | viewport | initial-scale=1.0, width=device-width |
| www.toyota.com.br/ | title | Home | Toyota |
| www.toyota.com.br/ | description | Home Page |
| www.toyota.com.br/ | next-head-count | 18 |
| www.toyota.com.br/compra | viewport | initial-scale=1.0, width=device-width |
| www.toyota.com.br/compra | title | Compra | Toyota |
| www.toyota.com.br/compra | description | Verifique as possibilidades disponíveis para comprar um Toyota. |
| www.toyota.com.br/compra | next-head-count | 18 |
| www.toyota.com.br/modelos/corolla | viewport | initial-scale=1.0, width=device-width |
| www.toyota.com.br/modelos/corolla | title | Corolla | Toyota |
| www.toyota.com.br/modelos/corolla | description | Corolla |
| www.toyota.com.br/modelos/corolla | next-head-count | 18 |
| www.toyota.com.br/modelos/yaris-hatch | viewport | initial-scale=1.0, width=device-width |
| www.toyota.com.br/modelos/yaris-hatch | title | Yaris Hatch | Toyota |
| www.toyota.com.br/modelos/yaris-hatch | description | Yaris Hatch |
| www.toyota.com.br/modelos/yaris-hatch | next-head-count | 18 |
| www.toyota.com.br/modelos/yaris-seda | viewport | initial-scale=1.0, width=device-width |
| www.toyota.com.br/modelos/yaris-seda | title | Yaris Sedã | Toyota |
| www.toyota.com.br/modelos/yaris-seda | description | Yaris Sedã |
| www.toyota.com.br/modelos/yaris-seda | next-head-count | 18 |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 2, 2024
- It looks like this website was last updated on Thursday, 2 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 02/05/2024 | www.toyota.com.br/images/ibama-logo.png | Last modified header |
| 02/05/2024 | www.toyota.com.br/.../everything-that-moves--pt-br.svg | Last modified header |
| 02/05/2024 | www.toyota.com.br/.../logo-toyota--horizontal-pt-br.svg | Last modified header |
| 02/05/2024 | www.toyota.com.br/.../icon-pause.svg | Last modified header |
| 02/05/2024 | www.toyota.com.br/.../logo-toyota.svg | Last modified header |
| 02/05/2024 | www.toyota.com.br/.../84eda937f0c2454e.css | Last modified header |
| 02/05/2024 | www.toyota.com.br/.../9000fa96892451bf.css | Last modified header |
| 02/05/2024 | www.toyota.com.br/.../491a5f76042e99d3.css | Last modified header |
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