Nibbler SEO audit for ping.com
Summary
Overall9.3
The overall score for this website.
Accessibility9.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.3
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 2:20 PM on Apr 27, 2024 (BST).
Top priorities for website improvement
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print ping.com/en-us/ Not detected ping.com/en-us/clubs Not detected ping.com/en-us/clubs/drivers Not detected ping.com/en-us/.../g430-max-10k Not detected ping.com/en-us/.../g430-max Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags6.8
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| ping.com/en-us/ | twitter:card | summary |
| ping.com/en-us/ | twitter:site | pingtour |
| ping.com/en-us/ | twitter:image | https://cdne-prod-media-ping.azureedge.net/mediastorage/mediastorage/ping-na/medialibrary/ping-logo_black-white_350x130.jpg |
| ping.com/en-us/ | viewport | width=device-width, initial-scale=1.0 |
| ping.com/en-us/ | msapplication-tilecolor | #666666 |
| ping.com/en-us/ | msapplication-tileimage | /web/assets/media/icons/mstile-144x144.png |
| ping.com/en-us/clubs | twitter:card | summary |
| ping.com/en-us/clubs | twitter:site | pingtour |
| ping.com/en-us/clubs | twitter:image | https://cdne-prod-media-ping.azureedge.net/mediastorage/mediastorage/ping-na/medialibrary/clubs/drivers/g410/g410-plus_driver_cavity_1440x500.jpg |
| ping.com/en-us/clubs | viewport | width=device-width, initial-scale=1.0 |
| ping.com/en-us/clubs | msapplication-tilecolor | #666666 |
| ping.com/en-us/clubs | msapplication-tileimage | /web/assets/media/icons/mstile-144x144.png |
| ping.com/en-us/clubs/drivers | twitter:card | summary |
| ping.com/en-us/clubs/drivers | twitter:site | pingtour |
| ping.com/en-us/clubs/drivers | twitter:image | https://cdne-prod-media-ping.azureedge.net/mediastorage/mediastorage/ping-na/medialibrary/clubs/drivers/g430/g430-max_driver_sole_300x266.jpg |
| ping.com/en-us/clubs/drivers | description | PING offers the longest, most forgiving drivers in the game. Whether you’re looking for forgiveness or speed, PING has a driver for every golfer. |
| ping.com/en-us/clubs/drivers | viewport | width=device-width, initial-scale=1.0 |
| ping.com/en-us/clubs/drivers | msapplication-tilecolor | #666666 |
| ping.com/en-us/clubs/drivers | msapplication-tileimage | /web/assets/media/icons/mstile-144x144.png |
| ping.com/en-us/.../g430-max-10k | twitter:card | summary |
| ping.com/en-us/.../g430-max-10k | twitter:site | pingtour |
| ping.com/en-us/.../g430-max-10k | twitter:image | https://cdne-prod-media-ping.azureedge.net/mediastorage/mediastorage/ping-na/medialibrary/clubs/drivers/g430/g430-max-10k_driver_mouseover_500x500.jpg |
| ping.com/en-us/.../g430-max-10k | description | PING offers the longest, most forgiving drivers in the game. Whether you’re looking for forgiveness or speed, PING has a driver for every golfer. |
| ping.com/en-us/.../g430-max-10k | viewport | width=device-width, initial-scale=1.0 |
| ping.com/en-us/.../g430-max-10k | msapplication-tilecolor | #666666 |
| ping.com/en-us/.../g430-max-10k | msapplication-tileimage | /web/assets/media/icons/mstile-144x144.png |
| ping.com/en-us/.../g430-max | twitter:card | summary |
| ping.com/en-us/.../g430-max | twitter:site | pingtour |
| ping.com/en-us/.../g430-max | twitter:image | https://cdne-prod-media-ping.azureedge.net/mediastorage/mediastorage/ping-na/medialibrary/clubs/drivers/g430/g430_driver-max_mouseover_500x500.jpg |
| ping.com/en-us/.../g430-max | description | PING offers the longest, most forgiving drivers in the game. Whether you’re looking for forgiveness or speed, PING has a driver for every golfer. |
| ping.com/en-us/.../g430-max | viewport | width=device-width, initial-scale=1.0 |
| ping.com/en-us/.../g430-max | msapplication-tilecolor | #666666 |
| ping.com/en-us/.../g430-max | msapplication-tileimage | /web/assets/media/icons/mstile-144x144.png |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| ping.com/en-us/ | X-UA-Compatible | IE=edge |
| ping.com/en-us/clubs | X-UA-Compatible | IE=edge |
| ping.com/en-us/clubs/drivers | X-UA-Compatible | IE=edge |
| ping.com/en-us/.../g430-max-10k | X-UA-Compatible | IE=edge |
| ping.com/en-us/.../g430-max | X-UA-Compatible | IE=edge |
Server behavior8.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.ping.com to http://ping.com. This is ideal.
Internal links9.4
- 14 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL ping.com/en-us/.../g430-max-10k G430 MAX 10K Driver Our straightest and most forgiving driver ever gets its record-setting MOI from a fixed back weight that drives mass down and back, our largest head profile, and a Carbonfly Wrap crown. ping.com/en-us/ ping.com/en-us/.../s159 s159 Wedges More than two dozen loft/grind combinations make s159 our most versatile wedge line, advancing performance and expanding fitting options. ping.com/en-us/ ping.com/en-us/.../pld-milled PLD Milled Putters A premium level of precision and detail, each tour-validated model milled, carefully crafted and custom-built to fit your game. ping.com/en-us/ ping.com/en-us/.../g430 G430 Irons Our longest iron relies on a lower CG, stronger lofts and a thinner face to deliver distance with PING's famous forgiveness. ping.com/en-us/ ping.com/Clubs/.../G430-MAX-10K G430 MAX 10K Driver Our straightest and most forgiving driver ever gets its record-setting MOI from a fixed backweight that drives mass down and back, our largest head profile, and a Carbonfly Wrap crown. ping.com/en-us/clubs/drivers ping.com/Clubs/.../G430-MAX G430 MAX Driver One of the most forgiving drivers in golf was made longer with a face-design optimization that generates faster ball speeds for added distance, delivered with a more pleasing sound. ping.com/en-us/clubs/drivers ping.com/Clubs/.../G430-SFT G430 SFT Driver Moveable CG-shifting backweight allows for up to 20 yards of right-to-left shot correction in the draw-biased head to bring drives back into the fairway. ping.com/en-us/clubs/drivers ping.com/Clubs/.../G430-LST G430 LST Driver The smaller-profile head (440 cc), a good fit for faster swing speeds, produces more speed and less spin relying on a new Carbonfly Wrap, exclusive to the LST. ping.com/en-us/clubs/drivers ping.com/Clubs/Drivers/G430-HL G430 HL Drivers The MAX and SFT High Launch are built with a lighter backweight, shaft and grip to help slower-swing-speed golfers generate faster ball speeds for much longer tee shots. ping.com/en-us/clubs/drivers ping.com/Clubs/.../G-Le3-Driver G Le3 Driver Premium, easy-to-swing driver is lightweight and powerful, custom-made for women to experience more speed and distance with improved accuracy and greater satisfaction. ping.com/en-us/clubs/drivers ping.com/Clubs/.../G425-Max Limited Availability G425 MAX Driver One of our highest-MOI drivers ever, largely due to a 26-gram tungsten movable weight that shifts the CG and can be secured in three settings. ping.com/en-us/clubs/drivers ping.com/Clubs/.../G410-plus No Longer Available G410 Plus Driver Movable-weight technology offers a simple way to customize your driver for a desired ball flight so you can hit a lot more fairways. ping.com/en-us/clubs/drivers ping.com/Clubs/.../G410-LST No Longer Available G410 LST Driver High-MOI model generates low, stable spin with the shot-shaping control provided by the G410 driver family’s movable-weight technology. ping.com/en-us/clubs/drivers ping.com/Clubs/.../G-Le2-Driver Limited Availability G Le2 Driver Custom-built driver for women maximizes forgiveness and distance through a higher MOI, faster face and lighter overall club weight. ping.com/en-us/clubs/drivers
- Consider shortening long anchor text.
- 20 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.6
Rendering Chart...
- This website has an average of 1,171 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| ping.com/en-us/ | 4752 | 680 |
| ping.com/en-us/clubs | 6892 | 1030 |
| ping.com/en-us/clubs/drivers | 4122 | 566 |
| ping.com/en-us/.../g430-max-10k | 12774 | 1837 |
| ping.com/en-us/.../g430-max | 12307 | 1744 |
Images9.9
6% of images have a clearly defined size
22 images are being resized by the browser
- Most images (94.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 22 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behavior.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 9, 2024
- It looks like this website was last updated on Tuesday, April 9, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 4/9/24 | ping.com/web/.../hero-swoosh-small.svg | Last modified header |
| 4/9/24 | ping.com/web/.../logo.svg | Last modified header |
| 4/9/24 | ping.com/web/.../user.svg | Last modified header |
| 4/9/24 | ping.com/web/.../ableplayer.min.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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