Nibbler SEO audit for varsitybase.com
Summary
Overall8.9
The overall score for this website.
Accessibility9.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 4:50 PM on Apr 27, 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Server behavior6.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- There was no website found on http://www.varsitybase.com. This is bad, as visitors might presume they can visit this website by visiting that address.
- Put a permanent (HTTP 301) redirect to http://varsitybase.com on http://www.varsitybase.com.
Amount of content7.6
Rendering Chart...
- This website has an average of 375 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| varsitybase.com/ | 4326 | 553 |
| varsitybase.com/products | 662 | 78 |
| varsitybase.com/school-jackets | 416 | 58 |
| varsitybase.com/wholesale | 4186 | 641 |
| varsitybase.com/club-jackets | 3480 | 544 |
Analytics8.0
80% of pages use analytics
Google Tag Manager
- 80.0% of this website is using Google Tag Manager but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| varsitybase.com/ | High Quality Varsity Jackets and Letterman Jackets | H1 |
| varsitybase.com/ | Why Shop with Varsity Base for Custom Letterman Jackets | H2 |
| varsitybase.com/ | Letterman jacket for every occasion | H2 |
| varsitybase.com/products | All products | H1 |
| varsitybase.com/school-jackets | Looking for a particular letterman jacket? | H2 |
| varsitybase.com/wholesale | The Best Quality Letterman Jackets | H1 |
| varsitybase.com/wholesale | Our Wholesale Product Range | H2 |
| varsitybase.com/wholesale | Corporate Clients | H2 |
| varsitybase.com/wholesale | How to Place an Order? | H2 |
| varsitybase.com/wholesale | Why Choose Varsity Base? | H2 |
| varsitybase.com/wholesale | Ready to get started? | H2 |
| varsitybase.com/wholesale | Help | H2 |
| varsitybase.com/wholesale | We Care About Quality | H6 |
| varsitybase.com/wholesale | Our Range is Unmatched | H6 |
| varsitybase.com/wholesale | Client Satisfaction Our Top Priority | H6 |
| varsitybase.com/wholesale | We Value Our Wholesale Partners | H6 |
| varsitybase.com/wholesale | Customization Options | H6 |
| varsitybase.com/wholesale | An Established Distribution Network | H6 |
| varsitybase.com/club-jackets | Club Jackets | H1 |
| varsitybase.com/club-jackets | Letterman Jackets are for Everyone | H2 |
| varsitybase.com/club-jackets | Customizable Letterman Jackets | H2 |
| varsitybase.com/club-jackets | Ordering is as easy as 1-2-3 | H2 |
| varsitybase.com/club-jackets | The Biggest Range of Jacket Design Options | H2 |
| varsitybase.com/club-jackets | Help | H2 |
Images9.7
15% of images have a clearly defined size
5 images are being resized by the browser
- Most images (85.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Meta tags10.0
This is how this website will look in Google search listings:
Varsity Jackets & Letterman Jackets - Varsity Base
varsitybase.com/
Iconic Look with VarsityBase Letterman Jackets. With a history stretching more than half a century, varsity jackets are a wardrobe addition that genuinely never went ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| varsitybase.com/ | viewport | width=device-width, initial-scale=1.0 |
| varsitybase.com/ | msapplication-tilecolor | #f73636 |
| varsitybase.com/ | theme-color | #ffffff |
| varsitybase.com/ | csrf-token | mp7ShJsE7NoFKP7QOEwuNvsidh8vzNl2uoLOGCgi |
| varsitybase.com/ | description | Iconic Look with VarsityBase Letterman Jackets. With a history stretching more than half a century, varsity jackets are a wardrobe addition that genuinely never went out of style. |
| varsitybase.com/products | viewport | width=device-width, initial-scale=1.0 |
| varsitybase.com/products | msapplication-tilecolor | #f73636 |
| varsitybase.com/products | theme-color | #ffffff |
| varsitybase.com/products | csrf-token | mp7ShJsE7NoFKP7QOEwuNvsidh8vzNl2uoLOGCgi |
| varsitybase.com/products | description | Discover the latest collection of from Varsity Base - Stay warm and look great all season long. |
| varsitybase.com/school-jackets | viewport | width=device-width, initial-scale=1.0 |
| varsitybase.com/school-jackets | msapplication-tilecolor | #f73636 |
| varsitybase.com/school-jackets | theme-color | #ffffff |
| varsitybase.com/school-jackets | csrf-token | mp7ShJsE7NoFKP7QOEwuNvsidh8vzNl2uoLOGCgi |
| varsitybase.com/school-jackets | description | High school varsity letterman jackets. Wide range of colors. Choose your own style! |
| varsitybase.com/wholesale | viewport | width=device-width, initial-scale=1.0 |
| varsitybase.com/wholesale | msapplication-tilecolor | #f73636 |
| varsitybase.com/wholesale | theme-color | #ffffff |
| varsitybase.com/wholesale | csrf-token | mp7ShJsE7NoFKP7QOEwuNvsidh8vzNl2uoLOGCgi |
| varsitybase.com/wholesale | description | Varsity Base Wholesale |
| varsitybase.com/club-jackets | viewport | width=device-width, initial-scale=1.0 |
| varsitybase.com/club-jackets | msapplication-tilecolor | #f73636 |
| varsitybase.com/club-jackets | theme-color | #ffffff |
| varsitybase.com/club-jackets | csrf-token | mp7ShJsE7NoFKP7QOEwuNvsidh8vzNl2uoLOGCgi |
| varsitybase.com/club-jackets | description | High-quality club jackets, a variety of colors. Customize your own club jacket! |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| varsitybase.com/ | x-ua-compatible | ie=edge |
| varsitybase.com/products | x-ua-compatible | ie=edge |
| varsitybase.com/school-jackets | x-ua-compatible | ie=edge |
| varsitybase.com/wholesale | x-ua-compatible | ie=edge |
| varsitybase.com/club-jackets | x-ua-compatible | ie=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 19, 2024
- It looks like this website was last updated on Friday, April 19, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 4/19/24 | varsitybase.com/.../Business.svg | Last modified header |
| 4/19/24 | varsitybase.com/frontend/.../Group.svg | Last modified header |
| 4/19/24 | varsitybase.com/.../Shipping.svg | Last modified header |
| 4/19/24 | varsitybase.com/frontend/.../Service.svg | Last modified header |
| 4/19/24 | varsitybase.com/frontend/.../Premium.svg | Last modified header |
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