Nibbler SEO audit for www.exito.com
Summary
Overall8.0
The overall score for this website.
Accessibility7.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.8
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 7:30 PM on Apr 27, 2024 (BST).
Top priorities for website improvement
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.exito.com/ Not detected www.exito.com/office Not detected www.exito.com/mercado/home Not detected www.exito.com/moda-y-accesorios/home Not detected www.exito.com/lo-mas-vendido-exito Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| not all | - | - | www.exito.com/.../ac1db7ea94c50dc5.css |
| not all | - | - | www.exito.com/.../ac1db7ea94c50dc5.css |
| screen | - | 1280px | www.exito.com/.../ac1db7ea94c50dc5.css |
| screen | 360px | - | www.exito.com/.../ac1db7ea94c50dc5.css |
| not all | - | - | www.exito.com/.../28754a8a248b039e.css |
| not all | - | - | www.exito.com/.../28754a8a248b039e.css |
| not all | - | - | www.exito.com/.../b5ad006e3ee9b8d1.css |
Mobile3.0
- None of this website appears to be optimized for viewing on a mobile or tablet (using CSS media queries). It is important to make sure your content is optimized for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Device optimized pages
Page Mobile Tablet Viewport www.exito.com/ Not detected Not detected Detected www.exito.com/office Not detected Not detected Detected www.exito.com/mercado/home Not detected Not detected Detected www.exito.com/moda-y-accesorios/home Not detected Not detected Detected www.exito.com/lo-mas-vendido-exito Not detected Not detected Detected
- Check how the website looks using a mobile and a tablet. Consider adding mobile-only styling using media queries. Some websites employ other techniques for mobile visitors which we cannot currently detect.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| not all | - | - | www.exito.com/.../ac1db7ea94c50dc5.css |
| not all | - | - | www.exito.com/.../ac1db7ea94c50dc5.css |
| screen | - | 1280px | www.exito.com/.../ac1db7ea94c50dc5.css |
| screen | 360px | - | www.exito.com/.../ac1db7ea94c50dc5.css |
| not all | - | - | www.exito.com/.../28754a8a248b039e.css |
| not all | - | - | www.exito.com/.../28754a8a248b039e.css |
| not all | - | - | www.exito.com/.../b5ad006e3ee9b8d1.css |
Headings6.4
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (11.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.exito.com/ | Compra por categorías | H5 |
| www.exito.com/office | ㅤㅤ resultados | H2 |
| www.exito.com/mercado/home | Bienvenido al Mercado Online de Éxito: Compra con Variedad y Calidad | H1 |
| www.exito.com/mercado/home | Descubre una nueva forma de comprar en la despensa online de Éxito. Te ofrecemos variedad, ofertas exclusivas y calidad garantizada, todo al alcance de un clic. Explora nuestras categorías de despensa, elige tus productos favoritos y recíbelos en la puerta de tu hogar. ¡Compra online y disfruta de la conveniencia que mereces! Realizamos entregas en las principales ciudades de Colombia, incluyendo Bogotá, Medellín, Cali y Barranquilla. Compra hoy y vive la experiencia de exito.com en cada pedido. | H2 |
| www.exito.com/moda-y-accesorios/home | Ropa y Accesorios para todos | H1 |
| www.exito.com/moda-y-accesorios/home | En nuestra tienda encontrarás ropa y accesorios cuidadosamente seleccionados para ofrecerte calidad y estilo. Tenemos para ti Ropa exterior, interior, zapatos, bolsos, morrales, correas y más. Compra ahora ropa y accesorios de las mejores marcas como Nike, Levi´s, Arkitect, Bronzini, Leonisa, Vélez, People y muchas más. ¡Aprovecha nuestras ofertas! | H2 |
| www.exito.com/moda-y-accesorios/home | Moda para todos | H3 |
| www.exito.com/lo-mas-vendido-exito | ㅤㅤ resultados | H2 |
Internal links8.1
- 20 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.1
Rendering Chart...
- This website has an average of 330 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.exito.com/ | 2401 | 351 |
| www.exito.com/office | 1874 | 277 |
| www.exito.com/mercado/home | 2570 | 384 |
| www.exito.com/moda-y-accesorios/home | 2465 | 358 |
| www.exito.com/lo-mas-vendido-exito | 1947 | 282 |
Images8.4
80% of images have a clearly defined size
130 images are being resized by the browser
- Some images (20.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 130 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://exito.com to http://www.exito.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
exito.com | Encuentra todo para ti y tu hogar. ¡Compra Online!
www.exito.com/
Entra a exito.com, la tienda online de Colombia, con los mejores televisores, celulares, colchones y más. Compra ahora y seguro.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.exito.com/ | viewport | width=device-width |
| www.exito.com/ | robots | index,follow |
| www.exito.com/ | description | Entra a exito.com, la tienda online de Colombia, con los mejores televisores, celulares, colchones y más. Compra ahora y seguro. |
| www.exito.com/ | next-head-count | 11 |
| www.exito.com/office | viewport | width=device-width |
| www.exito.com/office | robots | index,follow |
| www.exito.com/office | description | Descubre en exito.com, la tienda online de Colombia, las mejores ofertas en Televisores, Celulares, Colchones y mucho más ¡Compra ahora! |
| www.exito.com/office | next-head-count | 11 |
| www.exito.com/mercado/home | viewport | width=device-width |
| www.exito.com/mercado/home | robots | index,follow |
| www.exito.com/mercado/home | description | Descubre la variedad en Mercado en Éxito. Compra fácil, envío rápido, recibe en casa con calidad garantizada. ¡Haz clic y compra en exito.com! |
| www.exito.com/mercado/home | next-head-count | 8 |
| www.exito.com/moda-y-accesorios/home | viewport | width=device-width |
| www.exito.com/moda-y-accesorios/home | robots | index,follow |
| www.exito.com/moda-y-accesorios/home | description | Encuentra las últimas tendencias en moda y accesorios para hombre, mujer y niños en éxito.com. Renueva tu armario con las mejores marcas a precios increíbles. ¡Ingresa ahora! |
| www.exito.com/moda-y-accesorios/home | next-head-count | 8 |
| www.exito.com/moda-y-accesorios/home | viewport | width=device-width, initial-scale=1 |
| www.exito.com/lo-mas-vendido-exito | viewport | width=device-width |
| www.exito.com/lo-mas-vendido-exito | robots | index,follow |
| www.exito.com/lo-mas-vendido-exito | description | Descubre en exito.com, la tienda online de Colombia, las mejores ofertas en Televisores, Celulares, Colchones y mucho más ¡Compra ahora! |
| www.exito.com/lo-mas-vendido-exito | next-head-count | 11 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
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