Nibbler SEO audit for www.wish.com
Summary
Overall6.3
The overall score for this website.
Accessibility6.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.5
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing2.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology7.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 1:47 PM on Apr 28, 2024 (BST).
Top priorities for website improvement
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Make sure that all pages have a title in the head of the document. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Headings0.0
- A large number (80.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.wish.com/ | Wish Sundays! | H2 |
| www.wish.com/ | One-day only: Home and life deals | H2 |
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.wish.com/ Not detected www.wish.com/notifications Not detected www.wish.com/product/5fd831c9e5846622dc3a8e18 Not detected www.wish.com/product/60ae137c311e2058f502d8a4 Not detected www.wish.com/product/6073ddcf936b624853b992e7 Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Amount of content1.6
Rendering Chart...
- This website has an average of 69 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- 4 pages of this website have very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
Page titles4.0
40% of pages have defined titles
0% of page titles are weak
- 3 pages do not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| Wish | Shop and Save | OK |
| Wish | Shop and Save | OK |
| No Title | Missing |
| No Title | Missing |
| No Title | Missing |
Meta tags5.2
This is how this website will look in Google search listings:
Wish | Shop and Save
www.wish.com/
Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.wish.com/ | viewport | width=device-width, initial-scale=1.0 |
| www.wish.com/ | title | Wish | Shop and Save |
| www.wish.com/ | description | Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more. |
| www.wish.com/ | referrer | no-referrer-when-downgrade |
| www.wish.com/notifications | viewport | width=device-width, initial-scale=1.0 |
| www.wish.com/notifications | title | Wish | Shop and Save |
| www.wish.com/notifications | description | Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more. |
| www.wish.com/notifications | referrer | no-referrer-when-downgrade |
| www.wish.com/product/5fd831c9e5846622dc3a8e18 | viewport | width=device-width, initial-scale=1.0 |
| www.wish.com/product/5fd831c9e5846622dc3a8e18 | referrer | no-referrer-when-downgrade |
| www.wish.com/product/60ae137c311e2058f502d8a4 | viewport | width=device-width, initial-scale=1.0 |
| www.wish.com/product/60ae137c311e2058f502d8a4 | referrer | no-referrer-when-downgrade |
| www.wish.com/product/6073ddcf936b624853b992e7 | viewport | width=device-width, initial-scale=1.0 |
| www.wish.com/product/6073ddcf936b624853b992e7 | referrer | no-referrer-when-downgrade |
URL format7.6
2 URLs are less than ideal
- 2 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Mobile8.3
- This website delivers a mobile optimized version of the HTML when accessed on a phone. This is good because visitors on a mobile device will be able to access this website easily.
- Having mobile optimised HTML is good, but the best way of adapting a website for different screen sizes is to use CSS media queries.
Media specific CSS detected
Internal links8.8
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- Adding or removing a trailing slash to 3 of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://wish.com to http://www.wish.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Freshnessi
- Sorry, we couldn't determine when this website was last updated. This is usually because its web server isn't reporting this information and we couldn't find enough other dates in the content of pages.
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Nibbler | Insites | |
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