Nibbler SEO audit for olukai.com
Summary
Overall8.1
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.0
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 06:47 on 3 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print olukai.com/ Not detected olukai.com/pages/commitment Not detected olukai.com/collections/shoe-finder Not detected olukai.com/pages/about Not detected olukai.com/pages/store-locator Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings7.5
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Almost all headings (66.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags8.4
This is how this website will look in Google search listings:
OluKai Hawaiian-Inspired, Premium Footwear - Official Site
olukai.com/
Durable, Handmade, Premium Footwear. 1-Year Product Guarantee, Best-In-Class Customer Service, 30-Day Free Exchanges & Easy Returns, + Free Shipping Available.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| olukai.com/ | viewport | width=device-width,initial-scale=1 |
| olukai.com/ | theme-color | |
| olukai.com/ | description | Durable, Handmade, Premium Footwear. 1-Year Product Guarantee, Best-In-Class Customer Service, 30-Day Free Exchanges & Easy Returns, + Free Shipping Available. |
| olukai.com/ | twitter:card | summary_large_image |
| olukai.com/ | twitter:title | OluKai Hawaiian-Inspired, Premium Footwear - Official Site |
| olukai.com/ | twitter:description | Durable, Handmade, Premium Footwear. 1-Year Product Guarantee, Best-In-Class Customer Service, 30-Day Free Exchanges & Easy Returns, + Free Shipping Available. |
| olukai.com/ | shopify-digital-wallet | /1592295523/digital_wallets/dialog |
| olukai.com/ | shopify-checkout-api-token | 2e5f4d1f26eea220d947a583c9677c8c |
| olukai.com/ | google-site-verification | 8gPJcQwvMC-yo4MVhHJncrap2VcsLOYIkTLVnhgwT8s |
| olukai.com/pages/commitment | viewport | width=device-width,initial-scale=1 |
| olukai.com/pages/commitment | theme-color | |
| olukai.com/pages/commitment | twitter:card | summary_large_image |
| olukai.com/pages/commitment | twitter:title | Commitment |
| olukai.com/pages/commitment | twitter:description | Durable, Handmade, Premium Footwear. 1-Year Product Guarantee, Best-In-Class Customer Service, 30-Day Free Exchanges & Easy Returns, + Free Shipping Available. |
| olukai.com/pages/commitment | shopify-digital-wallet | /1592295523/digital_wallets/dialog |
| olukai.com/pages/commitment | shopify-checkout-api-token | 2e5f4d1f26eea220d947a583c9677c8c |
| olukai.com/pages/commitment | google-site-verification | 8gPJcQwvMC-yo4MVhHJncrap2VcsLOYIkTLVnhgwT8s |
| olukai.com/collections/shoe-finder | viewport | width=device-width,initial-scale=1 |
| olukai.com/collections/shoe-finder | theme-color | |
| olukai.com/collections/shoe-finder | description | Find Your Perfect Pair Of OluKai's Using Shoe Finder. Take Our Short Quiz For Recommendations On The Perfect Pair Of Shoes, Sandals, Boots, & Slippers. |
| olukai.com/collections/shoe-finder | twitter:card | summary_large_image |
| olukai.com/collections/shoe-finder | twitter:title | Shoe Finder | OluKai |
| olukai.com/collections/shoe-finder | twitter:description | Find Your Perfect Pair Of OluKai's Using Shoe Finder. Take Our Short Quiz For Recommendations On The Perfect Pair Of Shoes, Sandals, Boots, & Slippers. |
| olukai.com/collections/shoe-finder | shopify-digital-wallet | /1592295523/digital_wallets/dialog |
| olukai.com/collections/shoe-finder | shopify-checkout-api-token | 2e5f4d1f26eea220d947a583c9677c8c |
| olukai.com/collections/shoe-finder | google-site-verification | 8gPJcQwvMC-yo4MVhHJncrap2VcsLOYIkTLVnhgwT8s |
| olukai.com/pages/about | viewport | width=device-width,initial-scale=1 |
| olukai.com/pages/about | theme-color | |
| olukai.com/pages/about | description | It started as a different approach to a footwear company. We wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship. |
| olukai.com/pages/about | twitter:card | summary_large_image |
| olukai.com/pages/about | twitter:title | About Us | OluKai |
| olukai.com/pages/about | twitter:description | It started as a different approach to a footwear company. We wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship. |
| olukai.com/pages/about | shopify-digital-wallet | /1592295523/digital_wallets/dialog |
| olukai.com/pages/about | shopify-checkout-api-token | 2e5f4d1f26eea220d947a583c9677c8c |
| olukai.com/pages/about | google-site-verification | 8gPJcQwvMC-yo4MVhHJncrap2VcsLOYIkTLVnhgwT8s |
| olukai.com/pages/store-locator | viewport | width=device-width,initial-scale=1 |
| olukai.com/pages/store-locator | theme-color | |
| olukai.com/pages/store-locator | description | Find Olukai Sandals, Shoes, Boots, and Slipper Stores Near Me Using The OluKai.com Store Locator Tool. Find OluKai Mens & Womens Footwear Near Me. |
| olukai.com/pages/store-locator | twitter:card | summary_large_image |
| olukai.com/pages/store-locator | twitter:title | Store Locator and Retail Locations | Find OluKai Near Me |
| olukai.com/pages/store-locator | twitter:description | Find Olukai Sandals, Shoes, Boots, and Slipper Stores Near Me Using The OluKai.com Store Locator Tool. Find OluKai Mens & Womens Footwear Near Me. |
| olukai.com/pages/store-locator | shopify-digital-wallet | /1592295523/digital_wallets/dialog |
| olukai.com/pages/store-locator | shopify-checkout-api-token | 2e5f4d1f26eea220d947a583c9677c8c |
| olukai.com/pages/store-locator | google-site-verification | 8gPJcQwvMC-yo4MVhHJncrap2VcsLOYIkTLVnhgwT8s |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| olukai.com/ | X-UA-Compatible | IE=edge |
| olukai.com/pages/commitment | X-UA-Compatible | IE=edge |
| olukai.com/collections/shoe-finder | X-UA-Compatible | IE=edge |
| olukai.com/pages/about | X-UA-Compatible | IE=edge |
| olukai.com/pages/store-locator | X-UA-Compatible | IE=edge |
Internal links8.5
- 17 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL olukai.com/collections/mothers-day-collection Mother's Day Exclusive Give the gift of comfort this Mother's Day with limited-edition floral-inspired styles only found here. Shop All Gifts for Mom olukai.com/ olukai.com/collections/mothers-day-collection Mother's Day Exclusive Give the gift of comfort this Mother's Day with limited-edition floral-inspired styles from OluKai. Shop All Gifts for Mom olukai.com/ olukai.com/pages/about Our Story OluKai creates footwear that combines the strength and durability of a waterman’s ocean lifestyle — with an island-inspired brand rooted in sound values, style, comfort, and craftsmanship. Learn More olukai.com/ olukai.com/pages/about Our Story OluKai creates footwear that combines the strength and durability of a waterman’s ocean lifestyle — with an island-inspired brand rooted in sound values, style, comfort, and craftsmanship. Learn More olukai.com/ olukai.com/products/moku-pae-mens-shoes-pavement-vintage-blue Built For The Water Discover the quick-drying, ultra-breathable, and best-selling Moku Pae. Perfect for warmer days ahead. SHOP MOKU PAE const button = document.getElementById('finder-button'); button.addEventListener('click', function() { window.location.href = 'https://olukai.com/products/moku-pae-mens-shoes-pavement-vintage-blue'; }); olukai.com/ olukai.com/.../anywhere-aloha-series-the-call-ft-mike-coots An Anywhere Aloha Film: The Call Discover Mike Coots' remarkable journey from shark attack survivor to passionate advocate in the first episode of our Anywhere Aloha Series. Watch Now olukai.com/ olukai.com/.../anywhere-aloha-series-the-call-ft-mike-coots An Anywhere Aloha Film: The Call Discover Mike Coots' remarkable journey from shark attack survivor to passionate advocate in the first episode of our Anywhere Aloha Series. Watch Now olukai.com/ olukai.com/products/nohea-moku-mens-sneakers-dark-shadow Nohea Moku Men’s No Tie Boat Shoes These are the best boat shoes I have ever had. They are comfortable with or without socks. They can be on for long periods of walking and they are still comfortable. No problem to get them wet, They dry fast. Well worth it John M. Shop Now olukai.com/ olukai.com/products/pehuea-womens-sneakers-bright-white Pehuea Women’s Breathable Slip-On Shoes Love these shoes, very comfortable and great for dressing up or down. Also appreciate the variety of colors. Hillary P. Shop Now olukai.com/ olukai.com/products/tuahine-mens-leather-beach-sandals-toffee Tuahine Men’s Waterproof Leather Sandals Excellent OluKai quality as always. Lightweight, comfortable, and very durable. Sure to last me for several years, but I'm still going to add other styles to my collection. David G. Shop Now olukai.com/ olukai.com/pages/.../whalers-village OluKai Whalers Village 2435 Kā‘anapali Pkwy #H-5 Lahaina, HI 96761 Open olukai.com/pages/store-locator olukai.com/.../hilton-hawaiian-village Hilton Hawaiian Village Ali’i Tower 2005 Kalia Road, #241 Honolulu, HI 96815 Open olukai.com/pages/store-locator olukai.com/pages/.../olu-kai-wailea OluKai Wailea 3750 Wailea Alanui Dr. Space B-6, Wailea, HI 96753 Open olukai.com/pages/store-locator olukai.com/pages/.../olu-kai-chinatown OluKai Chinatown 1 N. Hotel Street, Honolulu, HI. 96817 Open olukai.com/pages/store-locator olukai.com/pages/.../olu-kai-kukui-ula OluKai Kukui‘ula 2829 Ala Kalanikaumaka St., Suite H-155, Koloa, HI 96756 Open olukai.com/pages/store-locator olukai.com/.../olu-kai-sheraton-waikiki OluKai Sheraton Waikiki 2255 Kalākaua Ave. Shop #18 Honolulu, HI 96815 Open olukai.com/pages/store-locator olukai.com/.../olukai-irvine-spectrum-center OluKai Irvine Spectrum 851 Spectrum Center Dr. Irvine, CA 92618 Open olukai.com/pages/store-locator
- Consider shortening long anchor text.
- 6 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.2
Rendering Chart...
- This website has an average of 741 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| olukai.com/ | 8063 | 1004 |
| olukai.com/pages/commitment | 7224 | 982 |
| olukai.com/collections/shoe-finder | 4433 | 582 |
| olukai.com/pages/about | 4480 | 606 |
| olukai.com/pages/store-locator | 4064 | 529 |
Images9.9
7% of images have a clearly defined size
10 images are being resized by the browser
- Most images (93.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 10 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.olukai.com to http://olukai.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated March 11, 2024
- It looks like this website was last updated on Monday, 11 March 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 01/01/2014 | olukai.com/pages/commitment | Body text |
| 06/03/2024 | olukai.com/.../Men_s_Golf_7a652a0b-0d47-4af2-902b-29a50178f391_440x.png | Last modified header |
| 11/03/2024 | olukai.com/.../Men_s_Slipper_b7172914-9a44-4295-867f-c5a2128be221_215x.png | Last modified header |
| 06/03/2024 | olukai.com/.../Men_s_Boot_693e4646-4278-49cd-a0bf-1043e36cbd35_215x.png | Last modified header |
| 06/03/2024 | olukai.com/.../Men_s_Shoe_689f2fc9-e570-4a38-8d92-75ea5c4d154d_215x.png | Last modified header |
| 09/03/2024 | olukai.com/.../Men_s_Sandal_943394c1-afde-456b-ba28-62751bc52962_215x.png | Last modified header |
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