Nibbler SEO audit for rawseafoods.com
Summary
Overall7.3
The overall score for this website.
Accessibility8.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.0
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 15:34 on 3 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider shortening long anchor text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links4.6
- 4 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL rawseafoods.com/sealuxe-sea-scallops.html .product-image-container-327 { width: 240px; } .product-image-container-327 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-327"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-327 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } rawseafoods.com/explore-products/frozen-all-natural-sea-scallops.html rawseafoods.com/all-natural-iqf-individually-quick-frozen-sea-scallops.html .product-image-container-321 { width: 240px; } .product-image-container-321 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-321"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-321 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } rawseafoods.com/explore-products/frozen-all-natural-sea-scallops.html rawseafoods.com/all-natural-sea-scallops.html .product-image-container-317 { width: 240px; } .product-image-container-317 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-317"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-317 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } rawseafoods.com/explore-products/frozen-all-natural-sea-scallops.html rawseafoods.com/top-of-the-trip-sea-scallops.html .product-image-container-311 { width: 240px; } .product-image-container-311 span.product-image-wrapper { padding-bottom: 125%; }prodImageContainers = document.querySelectorAll(".product-image-container-311"); for (var i = 0; i < prodImageContainers.length; i++) { prodImageContainers[i].style.width = "240px"; } prodImageContainersWrappers = document.querySelectorAll( ".product-image-container-311 span.product-image-wrapper" ); for (var i = 0; i < prodImageContainersWrappers.length; i++) { prodImageContainersWrappers[i].style.paddingBottom = "125%"; } rawseafoods.com/explore-products/frozen-all-natural-sea-scallops.html
- Consider shortening long anchor text.
- 46 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Meta tags6.8
This is how this website will look in Google search listings:
Order Fresh Seafood Online - Wholesale Seafood - Raw Seafoods Inc.
rawseafoods.com/
Raw Seafoods Inc. the leading wholesale seafood supplier in Rhode Island and Massachusetts, providing the highest quality fresh seafood to restaurants and retailers.
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| rawseafoods.com/ | title | Order Fresh Seafood Online - Wholesale Seafood - Raw Seafoods Inc. |
| rawseafoods.com/ | description | Raw Seafoods Inc. the leading wholesale seafood supplier in Rhode Island and Massachusetts, providing the highest quality fresh seafood to restaurants and retailers. |
| rawseafoods.com/ | keywords | Raw Seafoods |
| rawseafoods.com/ | robots | INDEX,FOLLOW |
| rawseafoods.com/ | viewport | width=device-width, initial-scale=1 |
| rawseafoods.com/ | format-detection | telephone=no |
| rawseafoods.com/catalogsearch/.../ | title | Advanced Search |
| rawseafoods.com/catalogsearch/.../ | robots | NOINDEX,FOLLOW |
| rawseafoods.com/catalogsearch/.../ | viewport | width=device-width, initial-scale=1 |
| rawseafoods.com/catalogsearch/.../ | format-detection | telephone=no |
| rawseafoods.com/customer/.../ | title | Tackle Box Login |
| rawseafoods.com/customer/.../ | robots | INDEX,FOLLOW |
| rawseafoods.com/customer/.../ | viewport | width=device-width, initial-scale=1 |
| rawseafoods.com/customer/.../ | format-detection | telephone=no |
| rawseafoods.com/explore-products/frozen-all-natural-sea-scallops.html | title | Order All-Natural Fresh & Frozen Sea Scallops - Wholesale Seafood - Raw Seafoods |
| rawseafoods.com/explore-products/frozen-all-natural-sea-scallops.html | description | Raw Seafoods provides you with the very best scallops by working with the finest scallop boats & key offloading partners. We provide the very best scallops. |
| rawseafoods.com/explore-products/frozen-all-natural-sea-scallops.html | robots | INDEX,FOLLOW |
| rawseafoods.com/explore-products/frozen-all-natural-sea-scallops.html | viewport | width=device-width, initial-scale=1 |
| rawseafoods.com/explore-products/frozen-all-natural-sea-scallops.html | format-detection | telephone=no |
| rawseafoods.com/explore-products/fresh-frozen-fish.html | title | Order Fresh & Frozen Fish - Wholesale Seafood - Raw Seafoods Inc. |
| rawseafoods.com/explore-products/fresh-frozen-fish.html | description | Raw Seafoods high quality fresh and frozen fish. Raw Seafoods Inc has a reputation of providing the finest quality specialty seafoods in North America. |
| rawseafoods.com/explore-products/fresh-frozen-fish.html | robots | INDEX,FOLLOW |
| rawseafoods.com/explore-products/fresh-frozen-fish.html | viewport | width=device-width, initial-scale=1 |
| rawseafoods.com/explore-products/fresh-frozen-fish.html | format-detection | telephone=no |
Amount of content7.1
Rendering Chart...
- This website has an average of 205 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| rawseafoods.com/ | 2237 | 327 |
| rawseafoods.com/catalogsearch/.../ | 1053 | 128 |
| rawseafoods.com/customer/.../ | 590 | 70 |
| rawseafoods.com/explore-products/frozen-all-natural-sea-scallops.html | 2041 | 278 |
| rawseafoods.com/explore-products/fresh-frozen-fish.html | 1533 | 220 |
URL format7.6
2 URLs are less than ideal
- 2 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behaviour8.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 2 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website uses a temporary (HTTP 302) redirect from http://www.rawseafoods.com to http://rawseafoods.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Page titles9.0
100% of pages have defined titles
20% of page titles are weak
- All pages were found to specify page titles, but one page has a relatively weak title which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Order Fresh Seafood Online - Wholesale Seafood - Raw Seafoods Inc. | OK |
| Advanced Search | OK |
| Tackle Box Login | OK |
| Order All-Natural Fresh & Frozen Sea Scallops - Wholesale Seafood - Raw Seafoods | This title appears to be overly complex. Consider a more meaningful title |
| Order Fresh & Frozen Fish - Wholesale Seafood - Raw Seafoods Inc. | OK |
Images9.6
19% of images have a clearly defined size
8 images are being resized by the browser
- Most images (81.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 8 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated February 21, 2024
- It looks like this website was last updated on Wednesday, 21 February 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://rawseafoods.com/
- https://rawseafoods.com/catalogsearch/advanced/
- https://rawseafoods.com/customer/account/login/referer/aHR0cHM6Ly9yYXdzZWFmb29kcy5jb20v/
- https://rawseafoods.com/explore-products/frozen-all-natural-sea-scallops.html
- https://rawseafoods.com/explore-products/fresh-frozen-fish.html