Nibbler SEO audit for vooba.co.uk
Summary
Overall8.6
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 01:29 on 4 May 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs. (read more)
- Consider adding your analytics solution to the pages which aren't currently monitored. (read more)
Internal links4.0
- 18 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 68 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format6.4
3 URLs are less than ideal
- 3 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Analytics8.0
80% of pages use analytics
Multiple Analytics Solutions
- 80.0% of this website is using some form of analytics software but 1 pages have no analytics. It is still possible to gather a great deal of information for the other 1 of pages from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider adding your analytics solution to the pages which aren't currently monitored.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Printability8.0
80% of pages are optimised for printing
- One page of this website does not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print vooba.co.uk/ Optimised vooba.co.uk/cdn-cgi/.../email-protection Not detected vooba.co.uk/digital-marketing.html Optimised vooba.co.uk/digital-marketing/ppc.html Optimised vooba.co.uk/.../google-search.html Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Meta tags8.4
This is how this website will look in Google search listings:
Vooba: Grow Your Business with Our Digital Marketing Agency.
vooba.co.uk/
Vooba: Your trusted digital marketing partner. We help businesses grow online with services including website design, PPC, SEO, social media and more.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| vooba.co.uk/ | viewport | width=device-width, initial-scale=1 |
| vooba.co.uk/ | description | Vooba: Your trusted digital marketing partner. We help businesses grow online with services including website design, PPC, SEO, social media and more. |
| vooba.co.uk/ | author | |
| vooba.co.uk/cdn-cgi/.../email-protection | robots | noindex, nofollow |
| vooba.co.uk/cdn-cgi/.../email-protection | viewport | width=device-width,initial-scale=1 |
| vooba.co.uk/digital-marketing.html | viewport | width=device-width, initial-scale=1 |
| vooba.co.uk/digital-marketing.html | author | |
| vooba.co.uk/digital-marketing.html | description | Whether you are looking to drive more traffic to your site, increase engagement on social media or simply convert more sales, we're here to help. |
| vooba.co.uk/digital-marketing/ppc.html | viewport | width=device-width, initial-scale=1 |
| vooba.co.uk/digital-marketing/ppc.html | description | We create PPC and Google Ad campaigns that deliver optimal results, offering a hassle free experience that showcases your business to the right audience. |
| vooba.co.uk/digital-marketing/ppc.html | author | Vooba |
| vooba.co.uk/.../google-search.html | viewport | width=device-width, initial-scale=1 |
| vooba.co.uk/.../google-search.html | description | Our team are the experts when it comes to Google Search pay-per-click campaigns, providing our clients with exceptional ROI. Find out more here. |
| vooba.co.uk/.../google-search.html | author |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| vooba.co.uk/ | cache-control | max-age=0 |
| vooba.co.uk/ | Cache-Control | no-cache, no-store, must-revalidate |
| vooba.co.uk/ | Pragma | no-cache |
| vooba.co.uk/ | Expires | 0 |
| vooba.co.uk/cdn-cgi/.../email-protection | Content-Type | text/html; charset=UTF-8 |
| vooba.co.uk/cdn-cgi/.../email-protection | X-UA-Compatible | IE=Edge |
Amount of content8.5
Rendering Chart...
- This website has an average of 570 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| vooba.co.uk/ | 8349 | 1128 |
| vooba.co.uk/cdn-cgi/.../email-protection | 600 | 98 |
| vooba.co.uk/digital-marketing.html | 2890 | 399 |
| vooba.co.uk/digital-marketing/ppc.html | 5733 | 786 |
| vooba.co.uk/.../google-search.html | 3318 | 438 |
Server behaviour9.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate vooba.co.uk/cdn-cgi/.../email-protection vooba.co.uk/cdn-cgi/.../
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.vooba.co.uk to http://vooba.co.uk. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| vooba.co.uk/ | With the help of our full-service digital marketing agency | H1 |
| vooba.co.uk/ | Social Media Engage, Influence & Inspire. Grow With Your Audience. | H2 |
| vooba.co.uk/ | Web Design Results-Driven, Powerful Creations for Growth. | H2 |
| vooba.co.uk/ | SEO Driving Traffic to Your Website the Right Way. | H2 |
| vooba.co.uk/ | PPC Driving Targeted Traffic, Generating Excellent Leads | H2 |
| vooba.co.uk/ | Content writing Because What's A Website Without Great Content. | H2 |
| vooba.co.uk/ | IT Services Incredible Service, Delivering a Better IT Experience. | H2 |
| vooba.co.uk/ | Digital Marketing Services | H2 |
| vooba.co.uk/ | Introducing The Voobot | H2 |
| vooba.co.uk/ | Our Trusted Team Of Marketing Experts | H2 |
| vooba.co.uk/ | Extending Your Websites Magnetic Pull | H2 |
| vooba.co.uk/ | Our Blog All Articles | H2 |
| vooba.co.uk/ | The benefits of outsourcing your marketing | H3 |
| vooba.co.uk/ | A Guide To SEO Migration | H3 |
| vooba.co.uk/ | How to Write SEO-Friendly Blog Posts | H3 |
| vooba.co.uk/cdn-cgi/.../email-protection | Email Protection | H1 |
| vooba.co.uk/cdn-cgi/.../email-protection | You are unable to access this email address vooba.co.uk | H2 |
| vooba.co.uk/digital-marketing.html | Digital Marketing Agency Services | H1 |
| vooba.co.uk/digital-marketing.html | Create leads and drive trafficwith our digital marketing services | H2 |
| vooba.co.uk/digital-marketing.html | Discover Our Digital Marketing Services | H2 |
| vooba.co.uk/digital-marketing.html | PPC | H3 |
| vooba.co.uk/digital-marketing.html | SEO | H3 |
| vooba.co.uk/digital-marketing.html | Social Media | H3 |
| vooba.co.uk/digital-marketing.html | Content Writing | H3 |
| vooba.co.uk/digital-marketing/ppc.html | PPC Management Services | H1 |
| vooba.co.uk/digital-marketing/ppc.html | PPC Services - What Does ‘Pay Per Click’ advertising involve? | H2 |
| vooba.co.uk/digital-marketing/ppc.html | Why choose Vooba for Paid Search Services? | H2 |
| vooba.co.uk/digital-marketing/ppc.html | Full PPC Campaign Management Services | H2 |
| vooba.co.uk/digital-marketing/ppc.html | Related Services | H2 |
| vooba.co.uk/digital-marketing/ppc.html | Read Our Reviews | H2 |
| vooba.co.uk/digital-marketing/ppc.html | Targeted Traffic for Better Conversions | H2 |
| vooba.co.uk/.../google-search.html | Professional Google Ads Agency | H1 |
| vooba.co.uk/.../google-search.html | Google Search Advertisements | H2 |
| vooba.co.uk/.../google-search.html | Ad Management and Reporting | H2 |
| vooba.co.uk/.../google-search.html | Targeted Traffic for Better Conversions | H2 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Freshness10.0
Last updated April 30, 2024
- It looks like this website was last updated on Tuesday, 30 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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