Nibbler SEO audit for www.aldi.com

Overall7.7

The overall score for this website.

Accessibility9.0

How accessible the website is to mobile and disabled users.

The following tests contribute to this score:

Experience6.9

How satisfying the website is likely to be for users.

The following tests contribute to this score:

Marketing4.9

How well marketed, and popular the website is.

The following tests contribute to this score:

Technology8.6

How well designed and built the website is.

The following tests contribute to this score:

Nibbler tested a sample of 5 pages from this website at 22:23 on 3 May 2024 (BST).

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Top priorities for website improvement

  • Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
  • Sign up for a Twitter account and make sure it is linked to from your site. (read more)
  • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)

Twitter0.0

Help

This website does not appear to be associated with a Twitter account.

  • This website did not contain a link to Twitter.
    • Sign up for a Twitter account and make sure it is linked to from your site.

Analytics0.0

Help

0% of pages use analytics

No Analytics SolutionNo

  • None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
    • Consider a leading website analytics solution, such as WebTrends or Google Analytics.
  • Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.

Printability0.0

Help

0% of pages are optimised for printing

Media specific CSS detected

URL format4.0

Help

  • 3 URLs are particularly hard to type or remember.
    • Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.

      Page extensions

  • 4 URLs include a file extension.
    • Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.

      Page extensions

Freshness6.8

Help

Last updated January 23, 2024

  • It looks like this website was last updated on Tuesday, 23 January 2024. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
    • Consider updating this website regularly with new content.
  • To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.

All dates found

DateFileSource
23/01/2024www.aldi.com/Last modified header
23/01/2024www.aldi.com/impressum_de.htmlLast modified header
23/01/2024www.aldi.com/impressum.htmlLast modified header
23/01/2024www.aldi.com/privacy_policy_de.htmlLast modified header
23/01/2024www.aldi.com/privacy_policy.htmlLast modified header
23/01/2024www.aldi.com/images/rotUSA.gifLast modified header
23/01/2024www.aldi.com/images/usa.gifLast modified header
23/01/2024www.aldi.com/images/rotSwitzerland.gifLast modified header
23/01/2024www.aldi.com/images/switzerland.gifLast modified header
23/01/2024www.aldi.com/images/rotSpain.gifLast modified header
23/01/2024www.aldi.com/images/spain.gifLast modified header
23/01/2024www.aldi.com/images/rotSlovenia.gifLast modified header
23/01/2024www.aldi.com/images/slovenia.gifLast modified header
23/01/2024www.aldi.com/images/rotPortugal.gifLast modified header
23/01/2024www.aldi.com/images/portugal.gifLast modified header
23/01/2024www.aldi.com/images/rotPoland.gifLast modified header
23/01/2024www.aldi.com/images/poland.gifLast modified header
23/01/2024www.aldi.com/images/rotNetherlands.gifLast modified header
23/01/2024www.aldi.com/images/netherlands.gifLast modified header
23/01/2024www.aldi.com/images/rotLuxembourg.gifLast modified header
23/01/2024www.aldi.com/images/luxembourg.gifLast modified header
23/01/2024www.aldi.com/images/rotItaly.gifLast modified header
23/01/2024www.aldi.com/images/italy.gifLast modified header
23/01/2024www.aldi.com/images/rotIreland.gifLast modified header
23/01/2024www.aldi.com/images/ireland.gifLast modified header
23/01/2024www.aldi.com/images/rotHungary.gifLast modified header
23/01/2024www.aldi.com/images/hungary.gifLast modified header
23/01/2024www.aldi.com/images/rotGreatBritain.gifLast modified header
23/01/2024www.aldi.com/images/greatbritain.gifLast modified header
23/01/2024www.aldi.com/images/rotGermany.gifLast modified header
23/01/2024www.aldi.com/images/germany.gifLast modified header
23/01/2024www.aldi.com/images/rotFrance.gifLast modified header
23/01/2024www.aldi.com/images/france.gifLast modified header
23/01/2024www.aldi.com/images/rotChina.gifLast modified header
23/01/2024www.aldi.com/images/china.gifLast modified header
23/01/2024www.aldi.com/images/rotBelgium.gifLast modified header
23/01/2024www.aldi.com/images/belgium.gifLast modified header
23/01/2024www.aldi.com/images/rotAustria.gifLast modified header
23/01/2024www.aldi.com/images/austria.gifLast modified header
23/01/2024www.aldi.com/images/rotAustralia.gifLast modified header
23/01/2024www.aldi.com/images/australia.gifLast modified header
23/01/2024www.aldi.com/images/05.jpgLast modified header
23/01/2024www.aldi.com/images/04.jpgLast modified header
23/01/2024www.aldi.com/images/03.jpgLast modified header
23/01/2024www.aldi.com/images/02.jpgLast modified header
23/01/2024www.aldi.com/images/01.jpgLast modified header
23/01/2024www.aldi.com/images/aldi_sued_logo.pngLast modified header
23/01/2024www.aldi.com/images/aldi_nord_logo.pngLast modified header
23/01/2024www.aldi.com/css/style.cssLast modified header

Amount of content8.4

Help

Rendering Chart...

  • This website has an average of 485 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
    • Consider the amount of text on this website and increase it if appropriate.

Amount of content discovered

Mobile8.6

Help

Mobile screenshot of www.aldi.comTablet screenshot of www.aldi.com
  • All of this website appears to be optimised for viewing on a mobile phone (using CSS media queries) but it is not optimised for tablet viewing. It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.

Media specific CSS detected

Images9.0

Help

49% of images have a clearly defined size

35 images are being resized by the browser

Server behaviour10.0

Help

Yes404 page

YesCompression

  • This website handles missing pages correctly by sending a 404 HTTP status code.
  • This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
  • This website follows the best practice of using a permanent (HTTP 301) redirect from http://aldi.com to http://www.aldi.com. This is ideal.

Page titles10.0

Help

100% of pages have defined titles

0% of page titles are weak

  • All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.

Page titles

Headings10.0

Help

advice aldi alternative basis betroffenenrechte consumer controllership cookie cookies data datenschutzerkl datensicherheit dienstleistungs-se dispute einkauf empf europ european files gemeinsame hinweis impressum ischen joint legal location logfiles matters nach nger nord notice online online-streitbeilegungs-plattform os-plattform period platform privacy purposes rechtsgrundlagen recipients remember resolution rights rung security south speicherdauer storage subject verantwortlichkeit vsbg zwecke

  • All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.

Page headings detail

URLHeadingLevel
www.aldi.com/Remember this location?H1
www.aldi.com/impressum_de.htmlImpressumH1
www.aldi.com/impressum_de.html1. ALDI Einkauf SE & Co. oHGH2
www.aldi.com/impressum_de.html2. ALDI SÜD Dienstleistungs-SE & Co. oHGH2
www.aldi.com/impressum_de.htmlHinweis zur Europäischen Online-Streitbeilegungs-Plattform (OS-Plattform)H2
www.aldi.com/impressum_de.htmlHinweis nach dem VSBGH2
www.aldi.com/impressum.htmlLegal NoticeH1
www.aldi.com/impressum.html1. ALDI Einkauf SE & Co. oHGH2
www.aldi.com/impressum.html2. ALDI SÜD Dienstleistungs-SE & Co. oHGH2
www.aldi.com/impressum.htmlAdvice on the European Online Dispute Resolution Platform (ODR platform)H2
www.aldi.com/impressum.htmlAdvice on the Act on Alternative Dispute Resolution in Consumer Matters (VSBG)H2
www.aldi.com/privacy_policy_de.htmlDatenschutzerklärung von ALDI SÜD und ALDI NordH1
www.aldi.com/privacy_policy_de.htmlGemeinsame VerantwortlichkeitH2
www.aldi.com/privacy_policy_de.htmlZwecke und RechtsgrundlagenH2
www.aldi.com/privacy_policy_de.htmlEmpfängerH2
www.aldi.com/privacy_policy_de.htmlSpeicherdauerH2
www.aldi.com/privacy_policy_de.htmlBetroffenenrechteH2
www.aldi.com/privacy_policy_de.htmlDatensicherheitH2
www.aldi.com/privacy_policy_de.htmlALDI SÜDH2
www.aldi.com/privacy_policy_de.htmlCookieH2
www.aldi.com/privacy_policy_de.htmlLogfilesH3
www.aldi.com/privacy_policy.htmlPrivacy Notice of ALDI SOUTH and ALDI NordH1
www.aldi.com/privacy_policy.htmlJoint controllershipH2
www.aldi.com/privacy_policy.htmlPurposes and legal basisH2
www.aldi.com/privacy_policy.htmlRecipientsH2
www.aldi.com/privacy_policy.htmlStorage periodH2
www.aldi.com/privacy_policy.htmlData subject rightsH2
www.aldi.com/privacy_policy.htmlData securityH2
www.aldi.com/privacy_policy.htmlALDI SOUTHH2
www.aldi.com/privacy_policy.htmlCookiesH2
www.aldi.com/privacy_policy.htmlLog filesH3

Internal links10.0

Help

  • Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.

Meta tags10.0

Help

This is how this website will look in Google search listings:

Welcome to ALDI

www.aldi.com/

ALDI

  • All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.

Meta Tags (name attribute)

Page URLNameContent
www.aldi.com/viewportwidth=device-width, initial-scale=1
www.aldi.com/keywordsALDI, Aldi Sued, Aldi Nord, Aldi Essen, Deutschland, Discount, Discounter, billig, preiswert, Immobilien, Unternehmen, Stellenangebot, Nachwuchsführungskraft, Führungskraft, Karriere, Sonderangebote, Aktion, Einzelhandel, Filialist, Discount, Lebensmittelfilialunternehmen, Lebensmitteldiscount, Handel, Lebensmitteleinzelhandel, Einzelhandel ,Händler, Immobilien, Filialunternehmen, Handelskonzern, Handelsunternehmen
www.aldi.com/descriptionALDI
www.aldi.com/abstractALDI
www.aldi.com/page-topicALDI
www.aldi.com/page-typeCommercial Site
www.aldi.com/audienceall
www.aldi.com/author
www.aldi.com/consultant
www.aldi.com/publisheraldi
www.aldi.com/copyright
www.aldi.com/revisit-after7
www.aldi.com/content-languageen-US
www.aldi.com/impressum_de.htmlviewportwidth=device-width, initial-scale=1
www.aldi.com/impressum_de.htmlkeywordsALDI, Aldi Sued, Aldi Nord, Aldi Essen, Deutschland, Discount, Discounter, billig, preiswert, Immobilien, Unternehmen, Stellenangebot, Nachwuchsführungskraft, Führungskraft, Karriere, Sonderangebote, Aktion, Einzelhandel, Filialist, Discount, Lebensmittelfilialunternehmen, Lebensmitteldiscount, Handel, Lebensmitteleinzelhandel, Einzelhandel ,Händler, Immobilien, Filialunternehmen, Handelskonzern, Handelsunternehmen
www.aldi.com/impressum_de.htmldescriptionALDI
www.aldi.com/impressum_de.htmlabstractALDI
www.aldi.com/impressum_de.htmlpage-topicALDI
www.aldi.com/impressum_de.htmlpage-typeCommercial Site
www.aldi.com/impressum_de.htmlaudienceall
www.aldi.com/impressum_de.htmlauthor
www.aldi.com/impressum_de.htmlconsultant
www.aldi.com/impressum_de.htmlpublisheraldi
www.aldi.com/impressum_de.htmlcopyright
www.aldi.com/impressum_de.htmlrevisit-after7
www.aldi.com/impressum_de.htmlcontent-languageen-US
www.aldi.com/impressum.htmlviewportwidth=device-width, initial-scale=1
www.aldi.com/impressum.htmlkeywordsALDI, Aldi Sued, Aldi Nord, Aldi Essen, Deutschland, Discount, Discounter, billig, preiswert, Immobilien, Unternehmen, Stellenangebot, Nachwuchsführungskraft, Führungskraft, Karriere, Sonderangebote, Aktion, Einzelhandel, Filialist, Discount, Lebensmittelfilialunternehmen, Lebensmitteldiscount, Handel, Lebensmitteleinzelhandel, Einzelhandel ,Händler, Immobilien, Filialunternehmen, Handelskonzern, Handelsunternehmen
www.aldi.com/impressum.htmldescriptionALDI
www.aldi.com/impressum.htmlabstractALDI
www.aldi.com/impressum.htmlpage-topicALDI
www.aldi.com/impressum.htmlpage-typeCommercial Site
www.aldi.com/impressum.htmlaudienceall
www.aldi.com/impressum.htmlauthor
www.aldi.com/impressum.htmlconsultant
www.aldi.com/impressum.htmlpublisheraldi
www.aldi.com/impressum.htmlcopyright
www.aldi.com/impressum.htmlrevisit-after7
www.aldi.com/impressum.htmlcontent-languageen-US
www.aldi.com/privacy_policy_de.htmlviewportwidth=device-width, initial-scale=1
www.aldi.com/privacy_policy_de.htmlkeywordsALDI, Aldi Sued, Aldi Nord, Aldi Essen, Deutschland, Discount, Discounter, billig, preiswert, Immobilien, Unternehmen, Stellenangebot, Nachwuchsführungskraft, Führungskraft, Karriere, Sonderangebote, Aktion, Einzelhandel, Filialist, Discount, Lebensmittelfilialunternehmen, Lebensmitteldiscount, Handel, Lebensmitteleinzelhandel, Einzelhandel ,Händler, Immobilien, Filialunternehmen, Handelskonzern, Handelsunternehmen
www.aldi.com/privacy_policy_de.htmldescriptionALDI
www.aldi.com/privacy_policy_de.htmlabstractALDI
www.aldi.com/privacy_policy_de.htmlpage-topicALDI
www.aldi.com/privacy_policy_de.htmlpage-typeCommercial Site
www.aldi.com/privacy_policy_de.htmlaudienceall
www.aldi.com/privacy_policy_de.htmlauthor
www.aldi.com/privacy_policy_de.htmlconsultant
www.aldi.com/privacy_policy_de.htmlpublisheraldi
www.aldi.com/privacy_policy_de.htmlcopyright
www.aldi.com/privacy_policy_de.htmlrevisit-after7
www.aldi.com/privacy_policy_de.htmlcontent-languageen-US
www.aldi.com/privacy_policy.htmlviewportwidth=device-width, initial-scale=1
www.aldi.com/privacy_policy.htmlkeywordsALDI, Aldi Sued, Aldi Nord, Aldi Essen, Deutschland, Discount, Discounter, billig, preiswert, Immobilien, Unternehmen, Stellenangebot, Nachwuchsführungskraft, Führungskraft, Karriere, Sonderangebote, Aktion, Einzelhandel, Filialist, Discount, Lebensmittelfilialunternehmen, Lebensmitteldiscount, Handel, Lebensmitteleinzelhandel, Einzelhandel ,Händler, Immobilien, Filialunternehmen, Handelskonzern, Handelsunternehmen
www.aldi.com/privacy_policy.htmldescriptionALDI
www.aldi.com/privacy_policy.htmlabstractALDI
www.aldi.com/privacy_policy.htmlpage-topicALDI
www.aldi.com/privacy_policy.htmlpage-typeCommercial Site
www.aldi.com/privacy_policy.htmlaudienceall
www.aldi.com/privacy_policy.htmlauthor
www.aldi.com/privacy_policy.htmlconsultant
www.aldi.com/privacy_policy.htmlpublisheraldi
www.aldi.com/privacy_policy.htmlcopyright
www.aldi.com/privacy_policy.htmlrevisit-after7
www.aldi.com/privacy_policy.htmlcontent-languageen-US

Meta Tags (http-equiv attribute)

Page URLNameContent
www.aldi.com/content-typetext/html; charset=utf-8
www.aldi.com/impressum_de.htmlcontent-typetext/html; charset=utf-8
www.aldi.com/impressum.htmlcontent-typetext/html; charset=utf-8
www.aldi.com/privacy_policy_de.htmlcontent-typetext/html; charset=utf-8
www.aldi.com/privacy_policy.htmlcontent-typetext/html; charset=utf-8

Popularityi

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  • Sorry, it was not possible to determine the popularity for this website.

Source: Ahrefs

Domain agei

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  • Sorry, we cannot check the domain age of .com websites.

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