Nibbler SEO audit for www.forevernew.co.in
Summary
Overall8.4
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 02:02 on 3 May 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Meta tags5.2
This is how this website will look in Google search listings:
Forever New - Western Wear Dresses for Women
www.forevernew.co.in/
Forever New is a western wear clothing brand for Women in India. Shop now and get the latest collection for Dresses, Tops, Coats & Fashion Accessories.
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.forevernew.co.in/ | title | Forever New - Western Wear Dresses for Women |
| www.forevernew.co.in/ | description | Forever New is a western wear clothing brand for Women in India. Shop now and get the latest collection for Dresses, Tops, Coats & Fashion Accessories. |
| www.forevernew.co.in/ | keywords | Western Wear Dresses, Jackets for women, Coats for women, Petite fashion dresses, tops for women |
| www.forevernew.co.in/ | robots | INDEX,FOLLOW |
| www.forevernew.co.in/ | viewport | width=device-width, initial-scale=1 |
| www.forevernew.co.in/ | format-detection | telephone=no |
| www.forevernew.co.in/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.forevernew.co.in/ | google-site-verification | kEZZW-PNnRzgi2IZVMSqgNCQ2vvtwgfsK8WSnyfHfrg |
| www.forevernew.co.in/ | p:domain_verify | mt5XkVG5NfguITTWkyVIw9NVZIym7ZUV |
| www.forevernew.co.in/storelocation.html | title | Find Store -Forever New |
| www.forevernew.co.in/storelocation.html | robots | INDEX,FOLLOW |
| www.forevernew.co.in/storelocation.html | viewport | width=device-width, initial-scale=1 |
| www.forevernew.co.in/storelocation.html | format-detection | telephone=no |
| www.forevernew.co.in/storelocation.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.forevernew.co.in/storelocation.html | google-site-verification | kEZZW-PNnRzgi2IZVMSqgNCQ2vvtwgfsK8WSnyfHfrg |
| www.forevernew.co.in/storelocation.html | p:domain_verify | mt5XkVG5NfguITTWkyVIw9NVZIym7ZUV |
| www.forevernew.co.in/customer/.../ | title | Customer Login |
| www.forevernew.co.in/customer/.../ | robots | INDEX,FOLLOW |
| www.forevernew.co.in/customer/.../ | viewport | width=device-width, initial-scale=1 |
| www.forevernew.co.in/customer/.../ | format-detection | telephone=no |
| www.forevernew.co.in/customer/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.forevernew.co.in/customer/.../ | google-site-verification | kEZZW-PNnRzgi2IZVMSqgNCQ2vvtwgfsK8WSnyfHfrg |
| www.forevernew.co.in/customer/.../ | p:domain_verify | mt5XkVG5NfguITTWkyVIw9NVZIym7ZUV |
| www.forevernew.co.in/checkout/.../ | title | Shopping Cart |
| www.forevernew.co.in/checkout/.../ | robots | INDEX,FOLLOW |
| www.forevernew.co.in/checkout/.../ | viewport | width=device-width, initial-scale=1 |
| www.forevernew.co.in/checkout/.../ | format-detection | telephone=no |
| www.forevernew.co.in/checkout/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.forevernew.co.in/checkout/.../ | google-site-verification | kEZZW-PNnRzgi2IZVMSqgNCQ2vvtwgfsK8WSnyfHfrg |
| www.forevernew.co.in/checkout/.../ | p:domain_verify | mt5XkVG5NfguITTWkyVIw9NVZIym7ZUV |
| www.forevernew.co.in/new-in.html | title | Latest Collection for Women By Forever New @ Best Price |
| www.forevernew.co.in/new-in.html | description | Shop the latest clothing for women online by Forever New. Choose from the fashionable western wear clothing for women. |
| www.forevernew.co.in/new-in.html | robots | INDEX,FOLLOW |
| www.forevernew.co.in/new-in.html | viewport | width=device-width, initial-scale=1 |
| www.forevernew.co.in/new-in.html | format-detection | telephone=no |
| www.forevernew.co.in/new-in.html | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.forevernew.co.in/new-in.html | google-site-verification | kEZZW-PNnRzgi2IZVMSqgNCQ2vvtwgfsK8WSnyfHfrg |
| www.forevernew.co.in/new-in.html | p:domain_verify | mt5XkVG5NfguITTWkyVIw9NVZIym7ZUV |
Internal links6.3
- 137 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
URL format7.6
2 URLs are less than ideal
- 2 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
URL Extension www.forevernew.co.in/storelocation.html html www.forevernew.co.in/new-in.html html
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Server behaviour8.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website follows the best practice of using a permanent (HTTP 301) redirect between its URL with/without a trailing slash. This page is ideal.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website uses a temporary (HTTP 302) redirect from http://forevernew.co.in to http://www.forevernew.co.in. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Amount of content8.7
Rendering Chart...
- This website has an average of 948 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.forevernew.co.in/ | 2186 | 313 |
| www.forevernew.co.in/storelocation.html | 18267 | 2972 |
| www.forevernew.co.in/customer/.../ | 3127 | 426 |
| www.forevernew.co.in/checkout/.../ | 1843 | 275 |
| www.forevernew.co.in/new-in.html | 5356 | 753 |
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Images9.6
18% of images have a clearly defined size
67 images are being resized by the browser
- Most images (82.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 67 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 30, 2024
- It looks like this website was last updated on Tuesday, 30 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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