Nibbler SEO audit for www.lidl.de
Summary
Overall8.5
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.4
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:24 on 3 May 2024 (BST).
Top priorities for website improvement
- Enable GZIP compression on your web server or in your application. (read more)
- Make sure that all pages have a title in the head of the document. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Printability2.0
20% of pages are optimised for printing
- 4 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.lidl.de/ Not detected www.lidl.de/store Not detected www.lidl.de/c/.../s10005610 Not detected www.lidl.de/css/.../access-data Not detected www.lidl.de/otc/cart Optimised
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Server behaviour6.1
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- One page of this website returns page content with or without a trailing slash on its URL, but it uses a canonical tag to denote the correct versions. This is ideal, as search engines will know which version to index.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://lidl.de to http://www.lidl.de. This is ideal.
Meta tags6.8
This is how this website will look in Google search listings:
LIDL lohnt sich » Top-Angebote im Onlineshop & in der Filiale
www.lidl.de/
Top-Qualität zum günstigen Preis » Tolle Filial-Angebote ✓ Großes Dauersortiment im Onlineshop ✓ Küche ✓ Baumarkt ✓ Schlafen ► Jetzt sparen!
- All pages include at least some metadata, but only 60.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.lidl.de/ | apple-itunes-app | app-id=398474140 |
| www.lidl.de/ | viewport | width=device-width, initial-scale=1 |
| www.lidl.de/ | msapplication-tilecolor | #fbcb03 |
| www.lidl.de/ | theme-color | #ffffff |
| www.lidl.de/ | description | Top-Qualität zum günstigen Preis » Tolle Filial-Angebote ✓ Großes Dauersortiment im Onlineshop ✓ Küche ✓ Baumarkt ✓ Schlafen ► Jetzt sparen! |
| www.lidl.de/ | robots | index,follow |
| www.lidl.de/store | apple-itunes-app | app-id=398474140 |
| www.lidl.de/store | viewport | width=device-width, initial-scale=1 |
| www.lidl.de/store | msapplication-tilecolor | #fbcb03 |
| www.lidl.de/store | theme-color | #ffffff |
| www.lidl.de/store | description | Entdecke tolle Filialangebote bei LIDL: Spare mit den besten Deals in deiner Filiale vor Ort. ▶ Frische Produkte und tolle Schnäppchen warten auf dich! |
| www.lidl.de/store | robots | index,follow |
| www.lidl.de/c/.../s10005610 | apple-itunes-app | app-id=398474140 |
| www.lidl.de/c/.../s10005610 | viewport | width=device-width, initial-scale=1 |
| www.lidl.de/c/.../s10005610 | msapplication-tilecolor | #fbcb03 |
| www.lidl.de/c/.../s10005610 | theme-color | #ffffff |
| www.lidl.de/c/.../s10005610 | description | Angebote und Prospekte – Online bei LIDL. Hier findest du tolle Angebote & faire Preise und verpasst keine Aktion mehr. Stöbere in den interaktiven Prospekten |
| www.lidl.de/c/.../s10005610 | robots | index,follow |
| www.lidl.de/css/.../access-data | viewport | width=device-width,initial-scale=1 |
| www.lidl.de/css/.../access-data | apple-itunes-app | app-id=398474140 |
| www.lidl.de/otc/cart | viewport | width=device-width,initial-scale=1 |
| www.lidl.de/otc/cart | apple-itunes-app | app-id=398474140 |
Page titles8.0
80% of pages have defined titles
0% of page titles are weak
- One page does not specify a title. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a title in the head of the document.
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| www.lidl.de/ | Jetzt die Onlineshop-Kategorien entdecken und vieles mehr! | H1 |
| www.lidl.de/ | Top Angebote warten auf dich! | H2 |
| www.lidl.de/ | Unsere Marken | H2 |
| www.lidl.de/ | Unsere Angebote | H2 |
| www.lidl.de/ | Unsere Kooperationsangebote | H2 |
| www.lidl.de/ | LIDL ist immer für dich da – in der Filiale und im Online-Shop | H2 |
| www.lidl.de/ | Deine LIDL-Filiale um die Ecke – immer ein Erlebnis | H2 |
| www.lidl.de/ | Werde Lidl Insider | H2 |
| www.lidl.de/ | Outdoorspaß für Kinder | H3 |
| www.lidl.de/ | Richtig Frühling | H3 |
| www.lidl.de/ | Terrassenmöbel | H3 |
| www.lidl.de/ | Denim - das zeitlose Blau | H3 |
| www.lidl.de/ | Frühlingsmode | H3 |
| www.lidl.de/ | Italienische Weine | H3 |
| www.lidl.de/ | Geschenke zum Muttertag | H3 |
| www.lidl.de/ | Europa ab 100€ p. Nacht | H3 |
| www.lidl.de/ | Guthabenkarten | H3 |
| www.lidl.de/ | Jetzt mitmachen | H3 |
| www.lidl.de/ | Simplesurance | H3 |
| www.lidl.de/ | Heimwerken | H3 |
| www.lidl.de/ | Küche | H3 |
| www.lidl.de/ | Schlafen | H3 |
| www.lidl.de/ | Garten | H3 |
| www.lidl.de/ | Junge Familie | H3 |
| www.lidl.de/ | Beste Angebote, Kauf auf Rechnung und 30 Tage Rückgaberecht | H3 |
| www.lidl.de/ | Tauche ein in die digitale Welt von LIDL und genieße rund um die Uhr alle Vorteile des Online-Shops! | H3 |
| www.lidl.de/ | Unsere Gartenmöbel Vielfalt | H4 |
| www.lidl.de/ | Modetrends für den Sommer | H4 |
| www.lidl.de/ | Rauf aufs Bike | H4 |
| www.lidl.de/ | QS by s.Oliver | H4 |
| www.lidl.de/ | Büro | H4 |
| www.lidl.de/ | Deine Werkstatt | H4 |
| www.lidl.de/ | Reduzierte Topseller | H4 |
| www.lidl.de/ | Matratzen & Topper | H4 |
| www.lidl.de/ | Urlaubsfeeling fürs Badezimmer | H4 |
| www.lidl.de/ | Clever kochen und genießen | H4 |
| www.lidl.de/ | Traumhaft schlafen | H4 |
| www.lidl.de/ | Das bisschen Haushalt | H4 |
| www.lidl.de/ | Entspannt im Garten | H4 |
| www.lidl.de/ | Faszination Angeln | H4 |
| www.lidl.de/ | Leichte Sommerküche | H4 |
| www.lidl.de/ | Gartenmöbel - unsere Bestseller | H4 |
| www.lidl.de/ | Wassersport | H4 |
| www.lidl.de/ | Im Set kaufen & sparen | H4 |
| www.lidl.de/ | Umstandsmode | H4 |
| www.lidl.de/ | Mit dem Rad unterwegs | H4 |
| www.lidl.de/ | Gartengeräte | H4 |
| www.lidl.de/ | Kindermode | H4 |
| www.lidl.de/ | Freude am Handwerken | H4 |
| www.lidl.de/ | Europa ab 100€ p. Nacht | H4 |
| www.lidl.de/ | Italienische Weine | H4 |
| www.lidl.de/ | Kontakt | H6 |
| www.lidl.de/ | Informationen | H6 |
| www.lidl.de/ | Lidl Connect | H6 |
| www.lidl.de/ | Newsletter | H6 |
| www.lidl.de/ | Zahlarten im Onlineshop | H6 |
| www.lidl.de/ | Unsere Versandarten | H6 |
| www.lidl.de/ | Social Media | H6 |
| www.lidl.de/ | Lidl Apps | H6 |
| www.lidl.de/store | Alle Angebote deiner Lidl Filiale auf einen Blick. | H1 |
| www.lidl.de/store | Unsere Aktionsprospekte | H2 |
| www.lidl.de/store | Entdecke die Lidl Kochen Rezeptwelt | H2 |
| www.lidl.de/store | Werde Lidl Insider | H2 |
| www.lidl.de/store | Spargelrezepte | H3 |
| www.lidl.de/store | Kochen ist ein Kinderspiel | H3 |
| www.lidl.de/store | Endlich wieder Grillen... | H3 |
| www.lidl.de/store | Der Lidl Kochen Wochenplan | H3 |
| www.lidl.de/store | Top-Angebote zum Lidl-Preis | H4 |
| www.lidl.de/store | Große Packung, kleine Preise | H4 |
| www.lidl.de/store | Modetrends für den Sommer | H4 |
| www.lidl.de/store | Rauf aufs Bike | H4 |
| www.lidl.de/store | Faszination Angeln | H4 |
| www.lidl.de/store | QS by s.Oliver | H4 |
| www.lidl.de/store | Büro | H4 |
| www.lidl.de/store | Deine Werkstatt | H4 |
| www.lidl.de/store | Top-frische Angebote | H4 |
| www.lidl.de/store | Top-Angebote zum Lidl-Preis | H4 |
| www.lidl.de/store | Top-Angebote zum Lidl-Preis | H4 |
| www.lidl.de/store | Richtig Frühling | H4 |
| www.lidl.de/store | Lidl-Gewinnspiel | H4 |
| www.lidl.de/store | Unser Grillmagazin | H4 |
| www.lidl.de/store | Spendenbox | H4 |
| www.lidl.de/store | Unser Bio-Produktsortiment | H4 |
| www.lidl.de/store | Komm ins #teamlidl | H4 |
| www.lidl.de/store | Von vielen Vorteilen profitieren! | H4 |
| www.lidl.de/store | Vielen Dank | H4 |
| www.lidl.de/store | Exklusive Einblicke | H4 |
| www.lidl.de/store | Glück schenken zum Muttertag | H4 |
| www.lidl.de/store | Urlaubsfeeling fürs Badezimmer | H4 |
| www.lidl.de/store | Clever kochen und genießen | H4 |
| www.lidl.de/store | Traumhaft schlafen | H4 |
| www.lidl.de/store | Das bisschen Haushalt | H4 |
| www.lidl.de/store | Entspannt im Garten | H4 |
| www.lidl.de/store | Sommerzeit zum Genießen | H4 |
| www.lidl.de/store | Deine Lidl Fußball Aktionen | H4 |
| www.lidl.de/store | Kontakt | H6 |
| www.lidl.de/store | Informationen | H6 |
| www.lidl.de/store | Lidl Connect | H6 |
| www.lidl.de/store | Newsletter | H6 |
| www.lidl.de/store | Zahlarten im Onlineshop | H6 |
| www.lidl.de/store | Unsere Versandarten | H6 |
| www.lidl.de/store | Social Media | H6 |
| www.lidl.de/store | Lidl Apps | H6 |
| www.lidl.de/c/.../s10005610 | Angebote & Prospekte | H1 |
| www.lidl.de/c/.../s10005610 | Unsere Aktionsprospekte | H2 |
| www.lidl.de/c/.../s10005610 | Aktionsprospekt | H2 |
| www.lidl.de/c/.../s10005610 | Aktionsprospekt | H2 |
| www.lidl.de/c/.../s10005610 | Wähle deine Filiale | H2 |
| www.lidl.de/c/.../s10005610 | Aktuelle Magazine | H2 |
| www.lidl.de/c/.../s10005610 | Grillmagazin | H2 |
| www.lidl.de/c/.../s10005610 | Aktuelle Onlineshop-Highlights | H2 |
| www.lidl.de/c/.../s10005610 | Aktuelle Onlineshop-Highlights | H2 |
| www.lidl.de/c/.../s10005610 | Beste Weine für jeden Anlass | H2 |
| www.lidl.de/c/.../s10005610 | Highlights in der Weinwelt | H2 |
| www.lidl.de/c/.../s10005610 | Aktuelle Reiseprospekte | H2 |
| www.lidl.de/c/.../s10005610 | Sommerschnäppchen | H2 |
| www.lidl.de/c/.../s10005610 | Mai Reise-Highlights | H2 |
| www.lidl.de/c/.../s10005610 | Prospekte von LIDL – immer perfekt informiert, immer günstig einkaufen | H2 |
| www.lidl.de/c/.../s10005610 | Regional in deiner Filiale oder online? | H2 |
| www.lidl.de/c/.../s10005610 | Aktions-, Reise- & Themenprospekte, Onlineshop-Highlights, Beste Weine und Partner-Angebote | H2 |
| www.lidl.de/c/.../s10005610 | Mit LIDL-Prospekten Preisvorteile nutzen | H2 |
| www.lidl.de/c/.../s10005610 | Keine Aktion mehr verpassen und immer überall dabei sein! | H2 |
| www.lidl.de/c/.../s10005610 | Werde Lidl Insider | H2 |
| www.lidl.de/c/.../s10005610 | 29.04.2024 – 04.05.2024 | H4 |
| www.lidl.de/c/.../s10005610 | 06.05.2024 – 11.05.2024 | H4 |
| www.lidl.de/c/.../s10005610 | für weitere Angebote | H4 |
| www.lidl.de/c/.../s10005610 | 22.04. – 18.05.2024 | H4 |
| www.lidl.de/c/.../s10005610 | 01.05.2024 – 31.05.2024 | H4 |
| www.lidl.de/c/.../s10005610 | 01.05.2024 – 31.05.2024 | H4 |
| www.lidl.de/c/.../s10005610 | 12.04.2024 - 15.05.2024 | H4 |
| www.lidl.de/c/.../s10005610 | 27.04.2024 - 31.052024 | H4 |
| www.lidl.de/c/.../s10005610 | Kontakt | H6 |
| www.lidl.de/c/.../s10005610 | Informationen | H6 |
| www.lidl.de/c/.../s10005610 | Lidl Connect | H6 |
| www.lidl.de/c/.../s10005610 | Newsletter | H6 |
| www.lidl.de/c/.../s10005610 | Zahlarten im Onlineshop | H6 |
| www.lidl.de/c/.../s10005610 | Unsere Versandarten | H6 |
| www.lidl.de/c/.../s10005610 | Social Media | H6 |
| www.lidl.de/c/.../s10005610 | Lidl Apps | H6 |
| www.lidl.de/css/.../access-data | Werde Lidl Insider | H2 |
| www.lidl.de/css/.../access-data | Kontakt | H6 |
| www.lidl.de/css/.../access-data | Informationen | H6 |
| www.lidl.de/css/.../access-data | Lidl Connect | H6 |
| www.lidl.de/css/.../access-data | Newsletter | H6 |
| www.lidl.de/css/.../access-data | Zahlarten im Onlineshop | H6 |
| www.lidl.de/css/.../access-data | Unsere Versandarten | H6 |
| www.lidl.de/css/.../access-data | Social Media | H6 |
| www.lidl.de/css/.../access-data | Lidl Apps | H6 |
| www.lidl.de/otc/cart | Warnung | H2 |
| www.lidl.de/otc/cart | Werde Lidl Insider | H2 |
| www.lidl.de/otc/cart | Kontakt | H6 |
| www.lidl.de/otc/cart | Informationen | H6 |
| www.lidl.de/otc/cart | Lidl Connect | H6 |
| www.lidl.de/otc/cart | Newsletter | H6 |
| www.lidl.de/otc/cart | Zahlarten im Onlineshop | H6 |
| www.lidl.de/otc/cart | Unsere Versandarten | H6 |
| www.lidl.de/otc/cart | Social Media | H6 |
| www.lidl.de/otc/cart | Lidl Apps | H6 |
Internal links8.0
- 60 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content8.1
Rendering Chart...
- This website has an average of 471 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.lidl.de/ | 6901 | 997 |
| www.lidl.de/store | 1740 | 235 |
| www.lidl.de/c/.../s10005610 | 5809 | 818 |
| www.lidl.de/css/.../access-data | 1065 | 147 |
| www.lidl.de/otc/cart | 1141 | 158 |
URL format8.8
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Images9.9
3% of images have a clearly defined size
8 images are being resized by the browser
- Most images (97.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 8 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Freshness10.0
Last updated May 3, 2024
- It looks like this website was last updated on Friday, 3 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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