Nibbler SEO audit for www.otterfarm.co.uk
Summary
Overall8.8
The overall score for this website.
Accessibility9.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.2
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:50 on 3 May 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider updating this website regularly with new content. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Freshness4.9
Last updated December 12, 2023
- It looks like this website was last updated on Tuesday, 12 December 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Images8.1
95% of images have a clearly defined size
457 images are being resized by the browser
- Some images (5.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 457 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Meta tags8.4
This is how this website will look in Google search listings:
Otter Farm - Home
www.otterfarm.co.uk/
Discover Otter Farm and 17 acres dedicated to flavour! Learn about every step in the journey from pot to plate, with Mark Diacono and his expert team.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.otterfarm.co.uk/ | viewport | width=device-width, initial-scale=1.0 |
| www.otterfarm.co.uk/ | msapplication-tilecolor | #da532c |
| www.otterfarm.co.uk/ | msapplication-tileimage | /favicon/mstile-144x144.png |
| www.otterfarm.co.uk/ | theme-color | #ffffff |
| www.otterfarm.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.otterfarm.co.uk/ | description | Discover Otter Farm and 17 acres dedicated to flavour! Learn about every step in the journey from pot to plate, with Mark Diacono and his expert team. |
| www.otterfarm.co.uk/ | twitter:card | summary_large_image |
| www.otterfarm.co.uk/ | google-site-verification | PcUynj0GAzhWSitc-xNOdav_zn3QBjpZVz6bKsTxSmg |
| www.otterfarm.co.uk/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.otterfarm.co.uk/ | generator | Powered by Slider Revolution 6.3.9 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| www.otterfarm.co.uk/my-account/ | viewport | width=device-width, initial-scale=1.0 |
| www.otterfarm.co.uk/my-account/ | msapplication-tilecolor | #da532c |
| www.otterfarm.co.uk/my-account/ | msapplication-tileimage | /favicon/mstile-144x144.png |
| www.otterfarm.co.uk/my-account/ | theme-color | #ffffff |
| www.otterfarm.co.uk/my-account/ | robots | noindex, follow |
| www.otterfarm.co.uk/my-account/ | twitter:card | summary_large_image |
| www.otterfarm.co.uk/my-account/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.otterfarm.co.uk/my-account/ | generator | Powered by Slider Revolution 6.3.9 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| www.otterfarm.co.uk/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.otterfarm.co.uk/.../ | msapplication-tilecolor | #da532c |
| www.otterfarm.co.uk/.../ | msapplication-tileimage | /favicon/mstile-144x144.png |
| www.otterfarm.co.uk/.../ | theme-color | #ffffff |
| www.otterfarm.co.uk/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.otterfarm.co.uk/.../ | description | Whether you are a green-fingered gardener or a nervous novice, growing your own vegetables starts with decent quality vegetable seeds or plants. |
| www.otterfarm.co.uk/.../ | twitter:card | summary_large_image |
| www.otterfarm.co.uk/.../ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.otterfarm.co.uk/.../ | generator | Powered by Slider Revolution 6.3.9 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| www.otterfarm.co.uk/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.otterfarm.co.uk/.../ | msapplication-tilecolor | #da532c |
| www.otterfarm.co.uk/.../ | msapplication-tileimage | /favicon/mstile-144x144.png |
| www.otterfarm.co.uk/.../ | theme-color | #ffffff |
| www.otterfarm.co.uk/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.otterfarm.co.uk/.../ | description | Bean seeds. With their vibrant orange flowers, towering leafy stems and long, thin pods, beans are an unmistakable addition to any garden plot. |
| www.otterfarm.co.uk/.../ | twitter:card | summary_large_image |
| www.otterfarm.co.uk/.../ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.otterfarm.co.uk/.../ | generator | Powered by Slider Revolution 6.3.9 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
| www.otterfarm.co.uk/.../ | viewport | width=device-width, initial-scale=1.0 |
| www.otterfarm.co.uk/.../ | msapplication-tilecolor | #da532c |
| www.otterfarm.co.uk/.../ | msapplication-tileimage | /favicon/mstile-144x144.png |
| www.otterfarm.co.uk/.../ | theme-color | #ffffff |
| www.otterfarm.co.uk/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.otterfarm.co.uk/.../ | description | Brassica Seeds deliver a diverse array colours, a variety of roots, stems, flowers and leaves add flavour, texture and nutrition to many different dishes. |
| www.otterfarm.co.uk/.../ | twitter:card | summary_large_image |
| www.otterfarm.co.uk/.../ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| www.otterfarm.co.uk/.../ | generator | Powered by Slider Revolution 6.3.9 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.otterfarm.co.uk/ | X-UA-Compatible | IE=edge |
| www.otterfarm.co.uk/ | Cache-Control | no-cache, no-store, must-revalidate |
| www.otterfarm.co.uk/ | Pragma | no-cache |
| www.otterfarm.co.uk/ | Expires | 0 |
| www.otterfarm.co.uk/my-account/ | X-UA-Compatible | IE=edge |
| www.otterfarm.co.uk/my-account/ | Cache-Control | no-cache, no-store, must-revalidate |
| www.otterfarm.co.uk/my-account/ | Pragma | no-cache |
| www.otterfarm.co.uk/my-account/ | Expires | 0 |
| www.otterfarm.co.uk/.../ | X-UA-Compatible | IE=edge |
| www.otterfarm.co.uk/.../ | Cache-Control | no-cache, no-store, must-revalidate |
| www.otterfarm.co.uk/.../ | Pragma | no-cache |
| www.otterfarm.co.uk/.../ | Expires | 0 |
| www.otterfarm.co.uk/.../ | X-UA-Compatible | IE=edge |
| www.otterfarm.co.uk/.../ | Cache-Control | no-cache, no-store, must-revalidate |
| www.otterfarm.co.uk/.../ | Pragma | no-cache |
| www.otterfarm.co.uk/.../ | Expires | 0 |
| www.otterfarm.co.uk/.../ | X-UA-Compatible | IE=edge |
| www.otterfarm.co.uk/.../ | Cache-Control | no-cache, no-store, must-revalidate |
| www.otterfarm.co.uk/.../ | Pragma | no-cache |
| www.otterfarm.co.uk/.../ | Expires | 0 |
Amount of content8.8
Rendering Chart...
- This website has an average of 555 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.otterfarm.co.uk/ | 2858 | 461 |
| www.otterfarm.co.uk/my-account/ | 2258 | 354 |
| www.otterfarm.co.uk/.../ | 4009 | 646 |
| www.otterfarm.co.uk/.../ | 4056 | 673 |
| www.otterfarm.co.uk/.../ | 4023 | 643 |
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links9.0
- 12 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 10 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://otterfarm.co.uk to http://www.otterfarm.co.uk. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Tag Manager |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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