Nibbler SEO audit for zen-shin.co.uk
Summary
Overall7.6
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 23:56 on 3 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags3.6
This is how this website will look in Google search listings:
Home - Zen-Shin Martial Arts Academy Birmingham
zen-shin.co.uk/
Karate and Kickboxing around Birmingham for children and adults. FREE Martial Arts trial classes available!
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| zen-shin.co.uk/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| zen-shin.co.uk/ | skype_toolbar | SKYPE_TOOLBAR_PARSER_COMPATIBLE |
| zen-shin.co.uk/ | mobile-web-app-capable | yes |
| zen-shin.co.uk/ | apple-mobile-web-app-capable | yes |
| zen-shin.co.uk/ | apple-mobile-web-app-title | Zen-Shin Martial Arts Academy Birmingham - Karate, Kickboxing & Muay Thai |
| zen-shin.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| zen-shin.co.uk/ | description | Karate and Kickboxing around Birmingham for children and adults. FREE Martial Arts trial classes available! |
| zen-shin.co.uk/ | twitter:card | summary_large_image |
| zen-shin.co.uk/ | twitter:site | @ZenShinAcademy |
| zen-shin.co.uk/ | generator | WordPress 6.4.4 |
| zen-shin.co.uk/ | generator | Elementor 3.15.1; features: e_dom_optimization, e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| zen-shin.co.uk/ | msapplication-tileimage | https://zen-shin.co.uk/wp-content/uploads/sites/109/2017/02/cropped-zen-shin-logo-9cm-270x270.png |
| zen-shin.co.uk/club-locations/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| zen-shin.co.uk/club-locations/ | skype_toolbar | SKYPE_TOOLBAR_PARSER_COMPATIBLE |
| zen-shin.co.uk/club-locations/ | mobile-web-app-capable | yes |
| zen-shin.co.uk/club-locations/ | apple-mobile-web-app-capable | yes |
| zen-shin.co.uk/club-locations/ | apple-mobile-web-app-title | Zen-Shin Martial Arts Academy Birmingham - Karate, Kickboxing & Muay Thai |
| zen-shin.co.uk/club-locations/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| zen-shin.co.uk/club-locations/ | twitter:card | summary_large_image |
| zen-shin.co.uk/club-locations/ | twitter:site | @ZenShinAcademy |
| zen-shin.co.uk/club-locations/ | twitter:label1 | Estimated reading time |
| zen-shin.co.uk/club-locations/ | twitter:data1 | 2 minutes |
| zen-shin.co.uk/club-locations/ | generator | WordPress 6.4.4 |
| zen-shin.co.uk/club-locations/ | generator | Elementor 3.15.1; features: e_dom_optimization, e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| zen-shin.co.uk/club-locations/ | msapplication-tileimage | https://zen-shin.co.uk/wp-content/uploads/sites/109/2017/02/cropped-zen-shin-logo-9cm-270x270.png |
| zen-shin.co.uk/instructors/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| zen-shin.co.uk/instructors/ | skype_toolbar | SKYPE_TOOLBAR_PARSER_COMPATIBLE |
| zen-shin.co.uk/instructors/ | mobile-web-app-capable | yes |
| zen-shin.co.uk/instructors/ | apple-mobile-web-app-capable | yes |
| zen-shin.co.uk/instructors/ | apple-mobile-web-app-title | Zen-Shin Martial Arts Academy Birmingham - Karate, Kickboxing & Muay Thai |
| zen-shin.co.uk/instructors/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| zen-shin.co.uk/instructors/ | twitter:card | summary_large_image |
| zen-shin.co.uk/instructors/ | twitter:site | @ZenShinAcademy |
| zen-shin.co.uk/instructors/ | generator | WordPress 6.4.4 |
| zen-shin.co.uk/instructors/ | generator | Elementor 3.15.1; features: e_dom_optimization, e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| zen-shin.co.uk/instructors/ | msapplication-tileimage | https://zen-shin.co.uk/wp-content/uploads/sites/109/2017/02/cropped-zen-shin-logo-9cm-270x270.png |
| zen-shin.co.uk/club-locations/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| zen-shin.co.uk/club-locations/.../ | skype_toolbar | SKYPE_TOOLBAR_PARSER_COMPATIBLE |
| zen-shin.co.uk/club-locations/.../ | mobile-web-app-capable | yes |
| zen-shin.co.uk/club-locations/.../ | apple-mobile-web-app-capable | yes |
| zen-shin.co.uk/club-locations/.../ | apple-mobile-web-app-title | Zen-Shin Martial Arts Academy Birmingham - Karate, Kickboxing & Muay Thai |
| zen-shin.co.uk/club-locations/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| zen-shin.co.uk/club-locations/.../ | twitter:card | summary_large_image |
| zen-shin.co.uk/club-locations/.../ | twitter:site | @ZenShinAcademy |
| zen-shin.co.uk/club-locations/.../ | twitter:label1 | Estimated reading time |
| zen-shin.co.uk/club-locations/.../ | twitter:data1 | 3 minutes |
| zen-shin.co.uk/club-locations/.../ | generator | WordPress 6.4.4 |
| zen-shin.co.uk/club-locations/.../ | generator | Elementor 3.15.1; features: e_dom_optimization, e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| zen-shin.co.uk/club-locations/.../ | msapplication-tileimage | https://zen-shin.co.uk/wp-content/uploads/sites/109/2017/02/cropped-zen-shin-logo-9cm-270x270.png |
| zen-shin.co.uk/club-locations/.../ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| zen-shin.co.uk/club-locations/.../ | skype_toolbar | SKYPE_TOOLBAR_PARSER_COMPATIBLE |
| zen-shin.co.uk/club-locations/.../ | mobile-web-app-capable | yes |
| zen-shin.co.uk/club-locations/.../ | apple-mobile-web-app-capable | yes |
| zen-shin.co.uk/club-locations/.../ | apple-mobile-web-app-title | Zen-Shin Martial Arts Academy Birmingham - Karate, Kickboxing & Muay Thai |
| zen-shin.co.uk/club-locations/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| zen-shin.co.uk/club-locations/.../ | twitter:card | summary_large_image |
| zen-shin.co.uk/club-locations/.../ | twitter:site | @ZenShinAcademy |
| zen-shin.co.uk/club-locations/.../ | twitter:label1 | Estimated reading time |
| zen-shin.co.uk/club-locations/.../ | twitter:data1 | 3 minutes |
| zen-shin.co.uk/club-locations/.../ | generator | WordPress 6.4.4 |
| zen-shin.co.uk/club-locations/.../ | generator | Elementor 3.15.1; features: e_dom_optimization, e_optimized_assets_loading, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto |
| zen-shin.co.uk/club-locations/.../ | msapplication-tileimage | https://zen-shin.co.uk/wp-content/uploads/sites/109/2017/02/cropped-zen-shin-logo-9cm-270x270.png |
Internal links5.8
- 31 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Page titles8.0
100% of pages have defined titles
40% of page titles are weak
- All pages were found to specify page titles, but 2.0% pages have relatively weak titles which could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Home - Zen-Shin Martial Arts Academy Birmingham | OK |
| Club Locations - Zen-Shin Martial Arts Academy Birmingham | OK |
| Instructors - Zen-Shin Martial Arts Academy Birmingham | OK |
| Soho Hill - Handsworth - Zen-Shin Martial Arts Academy Birmingham | This title appears to be overly complex. Consider a more meaningful title |
| Sutton Coldfield - (Mere Green) - Zen-Shin Martial Arts Academy Birmingham | This title appears to be overly complex. Consider a more meaningful title |
Amount of content9.5
Rendering Chart...
- This website has an average of 1,038 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| zen-shin.co.uk/ | 9380 | 1516 |
| zen-shin.co.uk/club-locations/ | 4524 | 708 |
| zen-shin.co.uk/instructors/ | 10383 | 1753 |
| zen-shin.co.uk/club-locations/.../ | 3847 | 591 |
| zen-shin.co.uk/club-locations/.../ | 3972 | 623 |
Images9.6
18% of images have a clearly defined size
8 images are being resized by the browser
- Most images (82.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 8 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.zen-shin.co.uk to http://zen-shin.co.uk. This is ideal.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 17, 2024
- It looks like this website was last updated on Wednesday, 17 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
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