Facebook page

This test checks if an organization has a Facebook page.

Why do we test for this?

The amount of activity about a website on Facebook, and other forms of social media, is a major factor in how well a website is marketed. A Facebook page is a great way to encourage activity about your site on Facebook.

How do we test for this?

While testing the website, we scan all pages for links to Facebook pages. For each of the Facebook pages we find, we find out the number of likes.

In order to determine if any of the Facebook pages that have been found are related to the website, we check the information section of the Facebook page to see if the website being tested is listed.

What can I do about it?

Create a company Facebook page for the organization & make regular posts. If there is a Facebook page but this test is unable to detect it:

• Make sure the page is linked to from the website
• Make sure that the website address is listed under the information section of the Facebook page.
• We are unable to test Facebook pages which have been set to restrict who is able to view them. Using the settings for a Facebook page, it is possible to restrict by age or location which Facebook users can view it. Users who fall outside of the requirements you define, as well as logged out users, will not be able to see the Facebook page. Carefully consider if the restrictions may be preventing genuine fans from seeing the Facebook page.