Nibbler SEO audit for bornagency.co.uk
Summary
Overall8.2
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing6.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:42 PM on Apr 26, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider updating this website regularly with new content. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Freshness2.2
Last updated November 9, 2022
- It looks like this website was last updated on Wednesday, November 9, 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| bornagency.co.uk/ | Work Examples | H2 |
| bornagency.co.uk/ | Join our Newsletter | H2 |
| bornagency.co.uk/ | Fish4Jobs | H3 |
| bornagency.co.uk/ | Chestnut Homes | H3 |
| bornagency.co.uk/ | Ecophon – SOLO | H3 |
| bornagency.co.uk/ | BWF Annual Report | H3 |
| bornagency.co.uk/ | Cow Shack | H3 |
| bornagency.co.uk/ | England Netball – Netball Connected | H3 |
| bornagency.co.uk/ | NHC Annual Report | H3 |
| bornagency.co.uk/ | Leapfox | H3 |
| bornagency.co.uk/ | Privacy Overview | H4 |
| bornagency.co.uk/campaigns/ | Posts navigation | H2 |
| bornagency.co.uk/campaigns/ | Join our Newsletter | H2 |
| bornagency.co.uk/campaigns/ | Replay Maintenance | H3 |
| bornagency.co.uk/campaigns/ | Sheffield Charity Construction Ball | H3 |
| bornagency.co.uk/campaigns/ | BWF Annual Report | H3 |
| bornagency.co.uk/campaigns/ | Winkhaus Portal | H3 |
| bornagency.co.uk/campaigns/ | Scotts of Thrapston – Summerhouse Brochure | H3 |
| bornagency.co.uk/campaigns/ | Chestnut Homes – Boxing Day | H3 |
| bornagency.co.uk/campaigns/ | ehome2 | H3 |
| bornagency.co.uk/campaigns/ | Fire Safety Campaign | H3 |
| bornagency.co.uk/campaigns/ | EOT Fest | H3 |
| bornagency.co.uk/campaigns/ | University of Lincoln – Find Your Lincoln | H3 |
| bornagency.co.uk/campaigns/ | Advanced Propulsion Animation | H3 |
| bornagency.co.uk/campaigns/ | HLM – Now Then Love | H3 |
| bornagency.co.uk/campaigns/ | Love Bassetlaw | H3 |
| bornagency.co.uk/campaigns/ | Ecophon – SOLO | H3 |
| bornagency.co.uk/campaigns/ | NHC Annual Report | H3 |
| bornagency.co.uk/campaigns/ | Respect in Racing | H3 |
| bornagency.co.uk/campaigns/ | Leapfox | H3 |
| bornagency.co.uk/campaigns/ | Artex Exhibition Stand | H3 |
| bornagency.co.uk/campaigns/ | Tonight with OMID | H3 |
| bornagency.co.uk/campaigns/ | University of Lincoln – Create your Future 2021 | H3 |
| bornagency.co.uk/campaigns/ | Chestnut Homes | H3 |
| bornagency.co.uk/campaigns/ | Privacy Overview | H4 |
| bornagency.co.uk/about-us/ | Our Story | H1 |
| bornagency.co.uk/about-us/ | Nice to meet you | H2 |
| bornagency.co.uk/about-us/ | Campaign Statistics | H2 |
| bornagency.co.uk/about-us/ | So let’s make something incredible together. | H2 |
| bornagency.co.uk/about-us/ | Join our Newsletter | H2 |
| bornagency.co.uk/about-us/ | Shaun Cole | H3 |
| bornagency.co.uk/about-us/ | Ben Trafford | H3 |
| bornagency.co.uk/about-us/ | Carly Rogers | H3 |
| bornagency.co.uk/about-us/ | Privacy Overview | H4 |
| bornagency.co.uk/thoughts/ | An insight into our thoughts… | H1 |
| bornagency.co.uk/thoughts/ | Posts navigation | H2 |
| bornagency.co.uk/thoughts/ | Join our Newsletter | H2 |
| bornagency.co.uk/thoughts/ | Unlock Business Growth with AI: Harnessing the Power for Effective Marketing | H3 |
| bornagency.co.uk/thoughts/ | Why Traditional Corporate Christmas Gifts are Lose Impacting | H3 |
| bornagency.co.uk/thoughts/ | Maximising Business Growth: The Benefits of Exhibiting at Shows | H3 |
| bornagency.co.uk/thoughts/ | Twitter’s New Logo: Impact and Implications for Websites | H3 |
| bornagency.co.uk/thoughts/ | How marketing and design support transforms an SME company | H3 |
| bornagency.co.uk/thoughts/ | Unveiling the Triumph of an Exceptional Email Campaign with a 42% Opening Rate | H3 |
| bornagency.co.uk/thoughts/ | How brand loyalty can support your business | H3 |
| bornagency.co.uk/thoughts/ | Getting return on investment from direct mail | H3 |
| bornagency.co.uk/thoughts/ | Does marketing help the return on investment figures for SME’s? | H3 |
| bornagency.co.uk/thoughts/ | What benefits does graphic design have on a SME? | H3 |
| bornagency.co.uk/thoughts/ | How to choose a branded give away item? | H3 |
| bornagency.co.uk/thoughts/ | Getting into the head of the consumer | H3 |
| bornagency.co.uk/thoughts/ | How to inspire leading from the front and supporting others? | H3 |
| bornagency.co.uk/thoughts/ | Successful brands get their marketing audited, do you? | H3 |
| bornagency.co.uk/thoughts/ | Why more businesses should put faith in creatives. | H3 |
| bornagency.co.uk/thoughts/ | How can you make a more responsible choice? | H3 |
| bornagency.co.uk/thoughts/ | How animation can help connect you with your audience | H3 |
| bornagency.co.uk/thoughts/ | What’s your choice in typography say about your brand? | H3 |
| bornagency.co.uk/thoughts/ | Social Media Tips | H3 |
| bornagency.co.uk/thoughts/ | Should we be boycotting Facebook? | H3 |
| bornagency.co.uk/thoughts/ | Apple: Taking a bite out the brand | H3 |
| bornagency.co.uk/thoughts/ | Privacy Overview | H4 |
| bornagency.co.uk/contact/ | Good evening, | H2 |
| bornagency.co.uk/contact/ | Name | H2 |
| bornagency.co.uk/contact/ | Message | H2 |
| bornagency.co.uk/contact/ | Contact | H2 |
| bornagency.co.uk/contact/ | Your Name | H2 |
| bornagency.co.uk/contact/ | Your Message | H2 |
| bornagency.co.uk/contact/ | Your Details | H2 |
| bornagency.co.uk/contact/ | Join our Newsletter | H2 |
| bornagency.co.uk/contact/ | Name | H3 |
| bornagency.co.uk/contact/ | Message | H3 |
| bornagency.co.uk/contact/ | H3 | |
| bornagency.co.uk/contact/ | Phone | H3 |
| bornagency.co.uk/contact/ | Fancy a chat? | H4 |
| bornagency.co.uk/contact/ | Fancy a job? | H4 |
| bornagency.co.uk/contact/ | Privacy Overview | H4 |
Meta tags8.4
This is how this website will look in Google search listings:
Born Agency - Full Service Creative Design Agency
bornagency.co.uk/
Creative Design Agency | Branding | Graphic Design | Websites | Marketing Campaigns. National and International - East Midlands | Lincoln
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| bornagency.co.uk/ | viewport | width=device-width, initial-scale=1 |
| bornagency.co.uk/ | msapplication-tileimage | https://bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo-270x270.png |
| bornagency.co.uk/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| bornagency.co.uk/ | description | Creative Design Agency | Branding | Graphic Design | Websites | Marketing Campaigns. National and International - East Midlands | Lincoln |
| bornagency.co.uk/ | twitter:card | summary_large_image |
| bornagency.co.uk/ | generator | WordPress 6.5.2 |
| bornagency.co.uk/ | msapplication-tileimage | https://bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo-270x270.png |
| bornagency.co.uk/campaigns/ | viewport | width=device-width, initial-scale=1 |
| bornagency.co.uk/campaigns/ | msapplication-tileimage | https://bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo-270x270.png |
| bornagency.co.uk/campaigns/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| bornagency.co.uk/campaigns/ | twitter:card | summary_large_image |
| bornagency.co.uk/campaigns/ | generator | WordPress 6.5.2 |
| bornagency.co.uk/campaigns/ | msapplication-tileimage | https://bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo-270x270.png |
| bornagency.co.uk/about-us/ | viewport | width=device-width, initial-scale=1 |
| bornagency.co.uk/about-us/ | msapplication-tileimage | https://bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo-270x270.png |
| bornagency.co.uk/about-us/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| bornagency.co.uk/about-us/ | description | Creative Design Agency | Branding | Graphic Design | Websites | Photography | Direct Mail | Marketing Campaigns in East Midlands |
| bornagency.co.uk/about-us/ | twitter:card | summary_large_image |
| bornagency.co.uk/about-us/ | twitter:label1 | Estimated reading time |
| bornagency.co.uk/about-us/ | twitter:data1 | 2 minutes |
| bornagency.co.uk/about-us/ | generator | WordPress 6.5.2 |
| bornagency.co.uk/about-us/ | msapplication-tileimage | https://bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo-270x270.png |
| bornagency.co.uk/thoughts/ | viewport | width=device-width, initial-scale=1 |
| bornagency.co.uk/thoughts/ | msapplication-tileimage | https://bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo-270x270.png |
| bornagency.co.uk/thoughts/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| bornagency.co.uk/thoughts/ | description | Creative Design Agency | Branding | Website Design & Build | Photography | Direct Mail | Leaflets | Folders | Marketing Campaigns | Awesome Stuff |
| bornagency.co.uk/thoughts/ | twitter:card | summary_large_image |
| bornagency.co.uk/thoughts/ | generator | WordPress 6.5.2 |
| bornagency.co.uk/thoughts/ | msapplication-tileimage | https://bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo-270x270.png |
| bornagency.co.uk/contact/ | viewport | width=device-width, initial-scale=1 |
| bornagency.co.uk/contact/ | msapplication-tileimage | https://bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo-270x270.png |
| bornagency.co.uk/contact/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| bornagency.co.uk/contact/ | description | Full Service Creative Design Agency. Lincoln Retford Worksop Nottingham Midlands. Websites Graphic Design Branding Exhibitions Animation |
| bornagency.co.uk/contact/ | twitter:card | summary_large_image |
| bornagency.co.uk/contact/ | twitter:label1 | Estimated reading time |
| bornagency.co.uk/contact/ | twitter:data1 | 1 minute |
| bornagency.co.uk/contact/ | generator | WordPress 6.5.2 |
| bornagency.co.uk/contact/ | msapplication-tileimage | https://bornagency.co.uk/wp-content/uploads/2020/04/cropped-logo-270x270.png |
Amount of content8.6
Rendering Chart...
- This website has an average of 479 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| bornagency.co.uk/ | 3009 | 456 |
| bornagency.co.uk/campaigns/ | 2587 | 378 |
| bornagency.co.uk/about-us/ | 3993 | 639 |
| bornagency.co.uk/thoughts/ | 3475 | 528 |
| bornagency.co.uk/contact/ | 2546 | 395 |
Internal links9.3
- 4 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images9.9
3% of images have a clearly defined size
2 images are being resized by the browser
- Most images (97.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 2 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.bornagency.co.uk to http://bornagency.co.uk. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
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| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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