Nibbler SEO audit for store.exertis.co.uk
Summary
Overall9.2
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.6
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 1:17 PM on Apr 27, 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
Meta tags5.2
This is how this website will look in Google search listings:
Exertis Site | Homepage
store.exertis.co.uk/
Exertis Store
- All pages include at least some metadata, but only 40.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
Meta Tags (http-equiv attribute)
Headings7.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
| URL | Heading | Level |
| store.exertis.co.uk/ | Featured Products | H2 |
| store.exertis.co.uk/ | Contact | H2 |
| store.exertis.co.uk/ | My Account | H3 |
| store.exertis.co.uk/login | Log In | H3 |
| store.exertis.co.uk/login | Sign Up | H3 |
| store.exertis.co.uk/login | Resume Trade Account Application | H3 |
| store.exertis.co.uk/login | Existing Account - New User Login Request | H3 |
| store.exertis.co.uk/contactinformation | My Account | H3 |
| store.exertis.co.uk/.../Computing_LaptopsGroup | Add to wish list | H1 |
| store.exertis.co.uk/.../Computing_LaptopsGroup | Create New List | H1 |
| store.exertis.co.uk/.../Computing_LaptopsGroup | My Account | H3 |
| store.exertis.co.uk/.../Computing_LaptopsGroup | Filter by | H3 |
| store.exertis.co.uk/.../Computing_LaptopsGroup | You can compare min {2} and max {4} products | H3 |
| store.exertis.co.uk/.../PRONOTEBOOK | Add to wish list | H1 |
| store.exertis.co.uk/.../PRONOTEBOOK | Create New List | H1 |
| store.exertis.co.uk/.../PRONOTEBOOK | My Account | H3 |
| store.exertis.co.uk/.../PRONOTEBOOK | Filter by | H3 |
| store.exertis.co.uk/.../PRONOTEBOOK | You can compare min {2} and max {4} products | H3 |
URL format8.8
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Amount of content9.0
Rendering Chart...
- This website has an average of 1,235 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| store.exertis.co.uk/ | 3742 | 397 |
| store.exertis.co.uk/login | 3681 | 401 |
| store.exertis.co.uk/contactinformation | 3580 | 371 |
| store.exertis.co.uk/.../Computing_LaptopsGroup | 21886 | 2728 |
| store.exertis.co.uk/.../PRONOTEBOOK | 18287 | 2278 |
Internal links9.4
- 38 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behavior9.7
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- Adding or removing a trailing slash to all URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
- Add a 301 redirect from the other version to the canonical URL.
- This test is not applicable as this website appears to be on a subdomain.
Images9.8
12% of images have a clearly defined size
13 images are being resized by the browser
- Most images (88.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 13 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 25, 2024
- It looks like this website was last updated on Thursday, April 25, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 3/31/18 | store.exertis.co.uk/contactinformation | Body text |
| 4/25/24 | store.exertis.co.uk/.../icon-arrow-category-tile.png | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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