Nibbler SEO audit for www.mckinsey.com
Summary
Overall8.7
The overall score for this website.
Accessibility9.4
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing8.1
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 12:58 PM on Apr 27, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider shortening long anchor text. (read more)
- Make sure all headings have content which is relevant to the page of content. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links6.7
- 3 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL 1Quantum cryptography draws on the exchange of a secret key to encrypt messages based on the quantum mechanical phenomenon of entanglement. Unlike any classical cryptographic protocol, it is in principle not possible to “eavesdrop” on messages exchanged with quantum cryptography without detection. However, early implementations have been shown to have some weaknesses due to, for example, physical implementations of the protocols. www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage 10“The U.S. productivity slowdown: an economy-wide and industry-level analysis,” Monthly Labor Review, US Bureau of Labor Statistics, April 2021; Kweilin Ellingrud, “Turning around the productivity slowdown,” McKinsey Global Institute, September 13, 2022. www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier 1Ananya Ganesh, Andrew McCallum, and Emma Strubell, “Energy and policy considerations for deep learning in NLP,” Proceedings of the 57th Annual Meeting of the Association for Computational Linguistics, June 5, 2019. www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier
- Consider shortening long anchor text.
- 22 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Amount of content9.6
Rendering Chart...
- This website has an average of 3,457 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
Headings9.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some headings (4.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://mckinsey.com to http://www.mckinsey.com. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Global management consulting | McKinsey & Company
www.mckinsey.com/
McKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, growing future.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.mckinsey.com/ | viewport | width=device-width, initial-scale=1.0 |
| www.mckinsey.com/ | apple-itunes-app | app-id=674902075 |
| www.mckinsey.com/ | referrer | no-referrer-when-downgrade |
| www.mckinsey.com/ | site_name | McKinsey & Company |
| www.mckinsey.com/ | title | Home |
| www.mckinsey.com/ | description | McKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, growing future. |
| www.mckinsey.com/ | url | https://www.mckinsey.com/ |
| www.mckinsey.com/ | robots | index,follow,all |
| www.mckinsey.com/ | image | https://www.mckinsey.com/~/media/images/global/seoimageplaceholder.jpg |
| www.mckinsey.com/ | sid | {367E4041-0C4A-4A6D-99D7-7D83F5A73EA7} |
| www.mckinsey.com/ | practice-name | Monthly Highlights |
| www.mckinsey.com/ | practice-code | N02 |
| www.mckinsey.com/ | google-site-verification | WGpX9V63Bno6uzim2u4FkZj2b1G3wtmV-baOTkI0374 |
| www.mckinsey.com/ | twitter:card | summary_large_image |
| www.mckinsey.com/ | twitter:site | @mckinsey |
| www.mckinsey.com/ | twitter:description | McKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, growing future. |
| www.mckinsey.com/ | twitter:image | https://www.mckinsey.com/~/media/images/global/seoimageplaceholder.jpg?mw=677&car=42:25 |
| www.mckinsey.com/ | twitter:image:alt | |
| www.mckinsey.com/ | contenttype | Home |
| www.mckinsey.com/ | next-head-count | 47 |
| www.mckinsey.com/ | next-font-preconnect | |
| www.mckinsey.com/.../how-we-help-clients | viewport | width=device-width, initial-scale=1.0 |
| www.mckinsey.com/.../how-we-help-clients | apple-itunes-app | app-id=674902075 |
| www.mckinsey.com/.../how-we-help-clients | referrer | no-referrer-when-downgrade |
| www.mckinsey.com/.../how-we-help-clients | site_name | McKinsey & Company |
| www.mckinsey.com/.../how-we-help-clients | title | McKinsey Digital |
| www.mckinsey.com/.../how-we-help-clients | description | McKinsey Digital consulting helps organizations outcompete with technology. We partner with clients to deliver value at scale from technology and AI. |
| www.mckinsey.com/.../how-we-help-clients | url | https://www.mckinsey.com/capabilities/mckinsey-digital/how-we-help-clients |
| www.mckinsey.com/.../how-we-help-clients | robots | index,follow,all |
| www.mckinsey.com/.../how-we-help-clients | image | https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/how%20we%20help%20clients/2024/never-just-tech_thumb_1536x1536.jpg |
| www.mckinsey.com/.../how-we-help-clients | sid | {CC125C2D-4852-45A4-92AF-F7E5CEC084DC} |
| www.mckinsey.com/.../how-we-help-clients | practice-name | Digital |
| www.mckinsey.com/.../how-we-help-clients | practice-code | N05 |
| www.mckinsey.com/.../how-we-help-clients | google-site-verification | WGpX9V63Bno6uzim2u4FkZj2b1G3wtmV-baOTkI0374 |
| www.mckinsey.com/.../how-we-help-clients | twitter:card | summary_large_image |
| www.mckinsey.com/.../how-we-help-clients | twitter:site | @mckinsey |
| www.mckinsey.com/.../how-we-help-clients | twitter:title | McKinsey Digital |
| www.mckinsey.com/.../how-we-help-clients | twitter:description | McKinsey Digital consulting helps organizations outcompete with technology. We partner with clients to deliver value at scale from technology and AI. |
| www.mckinsey.com/.../how-we-help-clients | twitter:image | https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/how%20we%20help%20clients/2024/never-just-tech_thumb_1536x1536.jpg?mw=677&car=42:25 |
| www.mckinsey.com/.../how-we-help-clients | twitter:image:alt | McKinsey Digital |
| www.mckinsey.com/.../how-we-help-clients | searchresults-tags | Digital | How We Help Clients |
| www.mckinsey.com/.../how-we-help-clients | contenttype | Capabilities Overview |
| www.mckinsey.com/.../how-we-help-clients | next-head-count | 49 |
| www.mckinsey.com/.../how-we-help-clients | next-font-preconnect | |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | viewport | width=device-width, initial-scale=1.0 |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | apple-itunes-app | app-id=674902075 |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | referrer | no-referrer-when-downgrade |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | site_name | McKinsey & Company |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | title | Steady progress in approaching the quantum advantage |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | description | McKinsey’s third annual Quantum Technology Monitor synthesizes the latest opportunities in quantum computing, sensing, and communication. |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | url | https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/steady-progress-in-approaching-the-quantum-advantage |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | robots | index,follow,all |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | image | https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/steady%20progress%20in%20approaching%20the%20quantum%20advantage/thumb-gettyimages-1391218713.jpg |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | sid | {88EFCB19-3023-43F1-BF96-F77DF5522A73} |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | practice-name | Digital |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | practice-code | N05 |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | google-site-verification | WGpX9V63Bno6uzim2u4FkZj2b1G3wtmV-baOTkI0374 |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | twitter:card | summary_large_image |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | twitter:site | @mckinsey |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | sections | Insights & Publications |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | twitter:title | Steady progress in approaching the quantum advantage |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | twitter:description | McKinsey’s third annual Quantum Technology Monitor synthesizes the latest opportunities in quantum computing, sensing, and communication. |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | contenttype | Article |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | twitter:image | https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/steady%20progress%20in%20approaching%20the%20quantum%20advantage/thumb-gettyimages-1391218713.jpg?mw=677&car=42:25 |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | twitter:image:alt | Steady progress in approaching the quantum advantage |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | mobileready | true |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | accesslevel | public |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | excludefromclientlink | false |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | articletype | report |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | itemdate | 2024-04-24T00:00:00Z |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | searchresults-tags | Digital | Report | April 24, 2024 |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | next-head-count | 56 |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | next-font-preconnect | |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | viewport | width=device-width, initial-scale=1.0 |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | apple-itunes-app | app-id=674902075 |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | referrer | no-referrer-when-downgrade |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | site_name | McKinsey & Company |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | title | The economic potential of generative AI: The next productivity frontier |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | description | Generative AI’s impact on productivity could add trillions of dollars in value to the global economy—and the era is just beginning. |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | url | https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | robots | index,follow,all |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | image | https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/the%20economic%20potential%20of%20generative%20ai%20the%20next%20productivity%20frontier/the-economic-potential-of-generative-ai-1324915617-thumb-1536x1536.jpg |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | sid | {C9A75624-B81C-4A47-AB66-FFA090CEB42B} |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | practice-name | Digital |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | practice-code | N05 |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | google-site-verification | WGpX9V63Bno6uzim2u4FkZj2b1G3wtmV-baOTkI0374 |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | twitter:card | summary_large_image |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | twitter:site | @mckinsey |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | sections | Insights & Publications |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | twitter:title | The economic potential of generative AI: The next productivity frontier |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | twitter:description | Generative AI’s impact on productivity could add trillions of dollars in value to the global economy—and the era is just beginning. |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | contenttype | Article |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | twitter:image | https://www.mckinsey.com/~/media/mckinsey/business%20functions/mckinsey%20digital/our%20insights/the%20economic%20potential%20of%20generative%20ai%20the%20next%20productivity%20frontier/the-economic-potential-of-generative-ai-1324915617-thumb-1536x1536.jpg?mw=677&car=42:25 |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | twitter:image:alt | The economic potential of generative AI: The next productivity frontier |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | mobileready | true |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | accesslevel | public |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | excludefromclientlink | false |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | articletype | report |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | authors-name | Michael Chui | Eric Hazan | Roger Roberts | Alex Singla | Kate Smaje | Alex Sukharevsky | Lareina Yee | Rodney Zemmel |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | itemdate | 2023-06-14T00:00:00Z |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | searchresults-tags | Digital | Report | June 14, 2023 |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | next-head-count | 57 |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | next-font-preconnect | |
| www.mckinsey.com/.../what-is-generative-ai | viewport | width=device-width, initial-scale=1.0 |
| www.mckinsey.com/.../what-is-generative-ai | apple-itunes-app | app-id=674902075 |
| www.mckinsey.com/.../what-is-generative-ai | referrer | no-referrer-when-downgrade |
| www.mckinsey.com/.../what-is-generative-ai | site_name | McKinsey & Company |
| www.mckinsey.com/.../what-is-generative-ai | title | What is generative AI? |
| www.mckinsey.com/.../what-is-generative-ai | description | Generative artificial intelligence (AI) describes algorithms (such as ChatGPT) that can be used to create new content, including audio, code, images, text, simulations, and videos. Recent breakthroughs in the field have the potential to drastically change the way we approach content creation. |
| www.mckinsey.com/.../what-is-generative-ai | url | https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai |
| www.mckinsey.com/.../what-is-generative-ai | robots | index,follow,all |
| www.mckinsey.com/.../what-is-generative-ai | image | https://www.mckinsey.com/~/media/mckinsey/featured%20insights/mckinsey%20explainers/what%20is%20generative%20ai/generative-ai-1219474321-thumb-1536x1536-v3.jpg |
| www.mckinsey.com/.../what-is-generative-ai | sid | {ED9D14B2-ECF7-4946-8C3E-4FDF6B16458C} |
| www.mckinsey.com/.../what-is-generative-ai | practice-name | Monthly Highlights |
| www.mckinsey.com/.../what-is-generative-ai | practice-code | N02 |
| www.mckinsey.com/.../what-is-generative-ai | google-site-verification | WGpX9V63Bno6uzim2u4FkZj2b1G3wtmV-baOTkI0374 |
| www.mckinsey.com/.../what-is-generative-ai | twitter:card | summary_large_image |
| www.mckinsey.com/.../what-is-generative-ai | twitter:site | @mckinsey |
| www.mckinsey.com/.../what-is-generative-ai | sections | Insights & Publications |
| www.mckinsey.com/.../what-is-generative-ai | twitter:title | What is generative AI? |
| www.mckinsey.com/.../what-is-generative-ai | twitter:description | Generative artificial intelligence (AI) describes algorithms (such as ChatGPT) that can be used to create new content, including audio, code, images, text, simulations, and videos. Recent breakthroughs in the field have the potential to drastically change the way we approach content creation. |
| www.mckinsey.com/.../what-is-generative-ai | contenttype | Article |
| www.mckinsey.com/.../what-is-generative-ai | twitter:image | https://www.mckinsey.com/~/media/mckinsey/featured%20insights/mckinsey%20explainers/what%20is%20generative%20ai/generative-ai-1219474321-thumb-1536x1536-v3.jpg?mw=677&car=42:25 |
| www.mckinsey.com/.../what-is-generative-ai | twitter:image:alt | What is generative AI? |
| www.mckinsey.com/.../what-is-generative-ai | mobileready | true |
| www.mckinsey.com/.../what-is-generative-ai | accesslevel | public |
| www.mckinsey.com/.../what-is-generative-ai | excludefromclientlink | false |
| www.mckinsey.com/.../what-is-generative-ai | articletype | article |
| www.mckinsey.com/.../what-is-generative-ai | itemdate | 2024-04-02T00:00:00Z |
| www.mckinsey.com/.../what-is-generative-ai | searchresults-tags | Featured Insights | Mckinsey Explainers | Article | April 2, 2024 |
| www.mckinsey.com/.../what-is-generative-ai | next-head-count | 56 |
| www.mckinsey.com/.../what-is-generative-ai | next-font-preconnect |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.mckinsey.com/ | X-UA-Compatible | IE=edge |
| www.mckinsey.com/.../how-we-help-clients | X-UA-Compatible | IE=edge |
| www.mckinsey.com/.../steady-progress-in-approaching-the-quantum-advantage | X-UA-Compatible | IE=edge |
| www.mckinsey.com/.../the-economic-potential-of-generative-ai-the-next-productivity-frontier | X-UA-Compatible | IE=edge |
| www.mckinsey.com/.../what-is-generative-ai | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimized for printing
- All pages of this website appear to be optimized for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 26, 2024
- It looks like this website was last updated on Friday, April 26, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.mckinsey.com/
- https://www.mckinsey.com/capabilities/mckinsey-digital/how-we-help-clients
- https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/steady-progress-in-approaching-the-quantum-advantage
- https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier
- https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai