Nibbler SEO audit for www.ferrari.com
Summary
Overall9.3
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.7
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.0
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 8:06 PM on May 9, 2024 (BST).
Top priorities for website improvement
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.ferrari.com/en-US Not detected www.ferrari.com/.../car-range?from=GWvideo Not detected www.ferrari.com/en-EN/search Not detected www.ferrari.com/en-US/news Not detected www.ferrari.com/.../aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format7.2
2 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content8.1
Rendering Chart...
- This website has an average of 427 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.ferrari.com/en-US | 1961 | 312 |
| www.ferrari.com/.../car-range?from=GWvideo | 2332 | 370 |
| www.ferrari.com/en-EN/search | 851 | 133 |
| www.ferrari.com/en-US/news | 1880 | 301 |
| www.ferrari.com/.../aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE | 6206 | 1017 |
Meta tags8.4
This is how this website will look in Google search listings:
Ferrari logo
www.ferrari.com/en-US
Ferrari - All the official contents of the Maranello based carmaker: all the cars in the range and the great historic cars, the official Ferrari dealers, the online ...
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.ferrari.com/en-US | version | 1.16.37 |
| www.ferrari.com/en-US | shared-version | 1.28.53 |
| www.ferrari.com/en-US | viewport | initial-scale=1, width=device-width, maximum-scale=1, user-scalable=no, shrink-to-fit=no |
| www.ferrari.com/en-US | viewport | width=device-width,minimum-scale=1,initial-scale=1 |
| www.ferrari.com/en-US | robots | index-follow |
| www.ferrari.com/en-US | description | Ferrari - All the official contents of the Maranello based carmaker: all the cars in the range and the great historic cars, the official Ferrari dealers, the online store and the sports activities of a brand that has distinguished Italian excellence around the world since 1947 |
| www.ferrari.com/en-US | keywords | Official Ferrari Sites, Ferrari Sites, Ferrari Portals, Ferrari Brand, Brand, Enzo Ferrari, cars, sports, Scuderia Ferrari, Formula 1, Maranello, Prancing Horse, Prancing Horse |
| www.ferrari.com/en-US | next-head-count | 17 |
| www.ferrari.com/.../car-range?from=GWvideo | version | 1.17.35 |
| www.ferrari.com/.../car-range?from=GWvideo | shared-version | 1.28.57 |
| www.ferrari.com/.../car-range?from=GWvideo | viewport | initial-scale=1, width=device-width, maximum-scale=1, user-scalable=no, shrink-to-fit=no |
| www.ferrari.com/.../car-range?from=GWvideo | viewport | width=device-width,minimum-scale=1,initial-scale=1 |
| www.ferrari.com/.../car-range?from=GWvideo | robots | index-follow |
| www.ferrari.com/.../car-range?from=GWvideo | description | Discover the Ferrari range with all the models on sale: configure your car online and request all the information you need. Browse the pictures and technical data sheets with all the details of the design and performance of Ferrari models. |
| www.ferrari.com/.../car-range?from=GWvideo | keywords | Line Up, Ferrari |
| www.ferrari.com/.../car-range?from=GWvideo | next-head-count | 16 |
| www.ferrari.com/en-EN/search | version | 1.16.37 |
| www.ferrari.com/en-EN/search | shared-version | 1.28.53 |
| www.ferrari.com/en-EN/search | viewport | initial-scale=1, width=device-width, maximum-scale=1, user-scalable=no, shrink-to-fit=no |
| www.ferrari.com/en-EN/search | viewport | width=device-width,minimum-scale=1,initial-scale=1 |
| www.ferrari.com/en-EN/search | robots | noindex-nofollow |
| www.ferrari.com/en-EN/search | description | |
| www.ferrari.com/en-EN/search | keywords | |
| www.ferrari.com/en-EN/search | next-head-count | 17 |
| www.ferrari.com/en-US/news | version | 1.16.37 |
| www.ferrari.com/en-US/news | shared-version | 1.28.53 |
| www.ferrari.com/en-US/news | viewport | initial-scale=1, width=device-width, maximum-scale=1, user-scalable=no, shrink-to-fit=no |
| www.ferrari.com/en-US/news | viewport | width=device-width,minimum-scale=1,initial-scale=1 |
| www.ferrari.com/en-US/news | description | All the news and updates on Ferrari GT and Sports Cars, Formula 1 and Corse Clienti cars and sporting activities |
| www.ferrari.com/en-US/news | keywords | News, latest F1 news, Ferrari news, GT news, F1 news, new models, motor shows, photographs, events, car news, engines, videos |
| www.ferrari.com/en-US/news | next-head-count | 16 |
| www.ferrari.com/.../aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE | version | 0.10.19 |
| www.ferrari.com/.../aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE | shared-version | 1.28.57 |
| www.ferrari.com/.../aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE | viewport | initial-scale=1, width=device-width, maximum-scale=1, user-scalable=no, shrink-to-fit=no |
| www.ferrari.com/.../aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE | viewport | width=device-width,minimum-scale=1,initial-scale=1 |
| www.ferrari.com/.../aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE | robots | index-follow |
| www.ferrari.com/.../aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE | description | This creative relationship was forged back in 1951 during a, by now legendary, meeting at a trattoria in the modest little town of Tortona. There the two men laid the foundations of an alliance that was destined to go down in automotive history. The 250 GT Boano was the product of a perfect combination, the sleek forms which evoked a Grand Tourer intended for a sophisticated clientèle, and the technical characteristics and performance of a racing car. |
| www.ferrari.com/.../aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE | keywords | Ferrari 250-GT-Boano, Pininfarina, Baron Élie de Rothschild, |
| www.ferrari.com/.../aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE | next-head-count | 17 |
Server behavior9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website follow the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. These pages are ideal.
- This website uses a temporary (HTTP 302) redirect from http://ferrari.com to http://www.ferrari.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Internal links9.7
- 3 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- One link has no text describing its destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
Page headings detail
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Freshness10.0
Last updated May 8, 2024
- It looks like this website was last updated on Wednesday, May 8, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 4/11/24 | www.ferrari.com/.../aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE | Body text |
| 2/13/23 | www.ferrari.com/static/.../nprogress.css | Last modified header |
| 4/29/24 | www.ferrari.com/.../styles.4ab479ce.chunk.css | Last modified header |
| 5/2/24 | www.ferrari.com/.../styles.cbf4be0d.chunk.css | Last modified header |
| 5/8/24 | www.ferrari.com/.../styles.850f2b08.chunk.css | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler tested the following pages
- https://www.ferrari.com/en-US
- https://www.ferrari.com/en-US/auto/car-range?from=GWvideo
- https://www.ferrari.com/en-EN/search
- https://www.ferrari.com/en-US/news
- https://www.ferrari.com/en-US/magazine/articles/aristocratic-elegance-ferrari-250-GT-Boano?from=GWpost_MAGAZINE