Nibbler SEO audit for www.morganstanley.com
Summary
Overall9.1
The overall score for this website.
Accessibility8.8
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience9.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.5
How well marketed and popular the website is.
The following tests contribute to this score:
Technology9.1
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 5:12 PM on Apr 29, 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation. (read more)
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
Internal links5.0
- One link is weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.morganstanley.com/ideas/india-renewable-energy-investing-opportunities Read more www.morganstanley.com/ideas
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor text to benefit search engine optimisation.
- 19 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.morganstanley.com/ideas/kellogg-morgan-stanley-sustainable-investing-challenge-2024-winner Institute for Sustainable Investing The Next Generation of Sustainable Finance Apr 22, 2024 Students from the David Eccles School of Business at the University of Utah won the 2024 Kellogg-Morgan Stanley Sustainable Investing Challenge with their idea to fund irrigation efficiency projects to help prevent the Great Salt Lake from drying up. www.morganstanley.com/ideas www.morganstanley.com/ideas/india-renewable-energy-investing-opportunities Investment Management Investing in India’s Green Future Apr 22, 2024 India’s energy transformation could offer compelling investment opportunities in power generation, transmission and distribution, renewables and other green technologies. www.morganstanley.com/ideas www.morganstanley.com/Themes/earth-day Institute for Sustainable Investing Investing Opportunities for the Earth and Climate Apr 19, 2024 Growing interest in sustainable investing, scalable innovations and new technologies are helping investors, companies and municipalities combat climate change, protect biodiversity and preserve ecosystems. www.morganstanley.com/ideas www.morganstanley.com/ideas/2024-election-inflation Research Election 2024: Inflation Outlook Apr 17, 2024 It’s too early to predict the results of the election on inflation and the broader economy, but there are three areas investors should watch. www.morganstanley.com/ideas www.morganstanley.com/ideas/fed-rate-cuts-2024-preemptive-reactive Wealth Management Two Paths for the Fed Apr 16, 2024 Amid robust growth and persistent inflation, the Federal Reserve faces a tough decision on how to approach rate cuts. What should investors expect? www.morganstanley.com/ideas www.morganstanley.com/ideas/k-pop-investment-potential Research K-Pop's Investment Potential Apr 15, 2024 The pop music genre out of South Korea is set to broaden its horizons, with the $130 billion global music industry in its sights. www.morganstanley.com/ideas www.morganstanley.com/ideas/no-landing-economy-investor-implications Wealth Management A Hot Economy May Be Cause for Caution Apr 10, 2024 Stronger-than-expected U.S. economic growth may not deliver the earnings growth that bullish investors expect. Here's what to consider for your portfolio. www.morganstanley.com/ideas www.morganstanley.com/ideas/longevity-economy-japan-lesson Research Japan Offers Lessons in Longevity Apr 9, 2024 Japan's approach to the fastest-aging population may provide a guide for other nations in navigating the challenges of longevity. www.morganstanley.com/ideas www.morganstanley.com/ideas/climate-investing-health-risks Institute for Sustainable Investing Investing at the Intersection of Climate and Health Apr 9, 2024 As a warming planet affects human health, investors have an opportunity to support initiatives that address climate-related health risks and help reduce long-term costs. www.morganstanley.com/ideas www.morganstanley.com/ideas/bond-market-outlook-fixed-income-2024 Investment Management Ready to Perform: 2024 Bond Market Outlook Apr 3, 2024 Starting yields, potential rate cuts and a return for contrasting performance for stocks and bonds could mean an attractive environment for fixed income in 2024. www.morganstanley.com/ideas www.morganstanley.com/ideas/generative-AI-investing-semiconductors-software-data Investment Banking AI Demand Hits a Tipping Point Apr 3, 2024 At the Morgan Stanley Technology, Media & Telecom Conference, the industry’s biggest companies and investors discuss opportunities in chips, software and data from the mass uptake of accelerated computing and generative AI. www.morganstanley.com/ideas www.morganstanley.com/ideas/mergers-and-acquisitions-rebound-2024 Research Why 2024 Could Be a Hot Year for M&A Mar 27, 2024 Morgan Stanley Research predicts a 50% increase in deal volumes compared with 2023, thanks to growing corporate confidence and positive news on the global economy. www.morganstanley.com/ideas www.morganstanley.com/ideas/health-and-wellness-industry-older-consumer-growth Research Aging Consumers Shop for Wellness Mar 26, 2024 As the population grows older and wealthier, expected growth in health-enhancing products and services in Europe could offer lessons for the world on this demographic's consumption preferences. www.morganstanley.com/ideas www.morganstanley.com/ideas/high-interest-rates-for-longer-2024-economic-stress Wealth Management 3 Pockets of Economic Stress to Watch Mar 26, 2024 Growing consumer debt, falling business sentiment and rising loan delinquencies in commercial real estate could sap the economy's momentum. How can investors prepare? www.morganstanley.com/ideas www.morganstanley.com/ideas/sustainable-funds-performance-2023-full-year Institute for Sustainable Investing Sustainable Funds Outperformed Peers in 2023 Feb 29, 2024 Sustainable funds returned to the long-term trend of outperformance in 2023, while assets under management continued to increase. www.morganstanley.com/ideas www.morganstanley.com/ideas/us-dollar-strength-investing-risks-2024 Wealth Management How to Invest If the U.S. Dollar Loses Might Mar 20, 2024 Economic signals suggest the greenback is poised for a decline. Investors may want to reallocate assets accordingly. www.morganstanley.com/ideas www.morganstanley.com/ideas/operating-margin-sp-500-growth-2025 Wealth Management 3 Reasons S&P 500 Profits May Stall Mar 12, 2024 Investors banking on companies' ability to grow operating margins may be disappointed. www.morganstanley.com/ideas www.morganstanley.com/ideas/ai-energy-demand-infrastructure Research Powering the AI Revolution Mar 8, 2024 Generative AI’s tremendous growth will cause a surge in energy usage, which could benefit data centers and power providers—but it could also offer sustainability benefits. www.morganstanley.com/ideas www.morganstanley.com/articles/tech-startups-2023-cohort-demo-day Inclusive Ventures Lab Innovative Startups Pitch at Demo Day Mar 7, 2024 Meet the 23 global startups backed by Morgan Stanley that pitched their businesses to investors in New York and London. www.morganstanley.com/ideas
- Consider shortening long anchor text.
- 69 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability6.0
60% of pages are optimized for printing
- 2 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.morganstanley.com/ Not detected www.morganstanley.com/about-us-ir Optimized www.morganstanley.com/about-us-newsroom Optimized www.morganstanley.com/.../employee Not detected www.morganstanley.com/ideas Optimized
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Amount of content9.7
Rendering Chart...
- This website has an average of 1,911 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.morganstanley.com/ | 17907 | 2520 |
| www.morganstanley.com/about-us-ir | 13634 | 1945 |
| www.morganstanley.com/about-us-newsroom | 15411 | 2200 |
| www.morganstanley.com/.../employee | 3262 | 432 |
| www.morganstanley.com/ideas | 17109 | 2456 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs, but each page has a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://morganstanley.com to http://www.morganstanley.com. This is ideal.
Analytics10.0
100% of pages use analytics
SiteCatalyst
- Every page in this website is using SiteCatalyst. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Meta tags10.0
This is how this website will look in Google search listings:
Morgan Stanley | Global Leader in Financial Services
www.morganstanley.com/
Discover how we help individuals, families, institutions and governments raise, manage and distribute the capital they need to achieve their goals.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.morganstanley.com/ | title | |
| www.morganstanley.com/ | description | Discover how we help individuals, families, institutions and governments raise, manage and distribute the capital they need to achieve their goals. |
| www.morganstanley.com/ | viewport | width=device-width, initial-scale=1 |
| www.morganstanley.com/ | keywords | keywords |
| www.morganstanley.com/ | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.morganstanley.com/about-us-ir | viewport | initial-scale=1, width=device-width |
| www.morganstanley.com/about-us-ir | description | Find investor relations resources here, including earnings reports, presentations, webcasts, FAQs, contacts and more. |
| www.morganstanley.com/about-us-ir | keywords | |
| www.morganstanley.com/about-us-ir | application-name | Morgan Stanley |
| www.morganstanley.com/about-us-ir | msapplication-tilecolor | #002B51 |
| www.morganstanley.com/about-us-ir | msapplication-tileimage | /etc/designs/msdotcom/image/mstile-144x144.png |
| www.morganstanley.com/about-us-ir | msapplication-square70x70logo | /etc/designs/msdotcom/image/mstile-70x70.png |
| www.morganstanley.com/about-us-ir | msapplication-square150x150logo | /etc/designs/msdotcom/image/mstile-150x150.png |
| www.morganstanley.com/about-us-ir | msapplication-wide310x150logo | /etc/designs/msdotcom/image/mstile-310x150.png |
| www.morganstanley.com/about-us-ir | msapplication-square310x310logo | /etc/designs/msdotcom/image/mstile-310x310.png |
| www.morganstanley.com/about-us-ir | google-site-verification | eiX_kF7VzRZmtMwhjAWKSRpooVnmGpX3-vLkh3ox8r8 |
| www.morganstanley.com/about-us-newsroom | viewport | initial-scale=1, width=device-width |
| www.morganstanley.com/about-us-newsroom | description | Discover our latest press releases, recognitions and awards-or contact a representative for more information or media inquires. |
| www.morganstanley.com/about-us-newsroom | keywords | |
| www.morganstanley.com/about-us-newsroom | application-name | Morgan Stanley |
| www.morganstanley.com/about-us-newsroom | msapplication-tilecolor | #002B51 |
| www.morganstanley.com/about-us-newsroom | msapplication-tileimage | /etc/designs/msdotcom/image/mstile-144x144.png |
| www.morganstanley.com/about-us-newsroom | msapplication-square70x70logo | /etc/designs/msdotcom/image/mstile-70x70.png |
| www.morganstanley.com/about-us-newsroom | msapplication-square150x150logo | /etc/designs/msdotcom/image/mstile-150x150.png |
| www.morganstanley.com/about-us-newsroom | msapplication-wide310x150logo | /etc/designs/msdotcom/image/mstile-310x150.png |
| www.morganstanley.com/about-us-newsroom | msapplication-square310x310logo | /etc/designs/msdotcom/image/mstile-310x310.png |
| www.morganstanley.com/about-us-newsroom | google-site-verification | eiX_kF7VzRZmtMwhjAWKSRpooVnmGpX3-vLkh3ox8r8 |
| www.morganstanley.com/.../employee | keywords | Advertising and Marketing,United States,Platform,Workplace Financial Benefits,Equity Compensation,Morgan Stanley at Work |
| www.morganstanley.com/.../employee | description | Log in to your Morgan Stanley at Work account(s) to manage your workplace financial benefits and take control of your financial future. |
| www.morganstanley.com/.../employee | viewport | width=device-width, initial-scale=1 |
| www.morganstanley.com/.../employee | keywords | |
| www.morganstanley.com/.../employee | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.morganstanley.com/.../employee | viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| www.morganstanley.com/ideas | viewport | initial-scale=1, width=device-width |
| www.morganstanley.com/ideas | description | The latest thought leadership on markets, economics, global trends and more. |
| www.morganstanley.com/ideas | keywords | |
| www.morganstanley.com/ideas | application-name | Morgan Stanley |
| www.morganstanley.com/ideas | msapplication-tilecolor | #002B51 |
| www.morganstanley.com/ideas | msapplication-tileimage | /etc/designs/msdotcom/image/mstile-144x144.png |
| www.morganstanley.com/ideas | msapplication-square70x70logo | /etc/designs/msdotcom/image/mstile-70x70.png |
| www.morganstanley.com/ideas | msapplication-square150x150logo | /etc/designs/msdotcom/image/mstile-150x150.png |
| www.morganstanley.com/ideas | msapplication-wide310x150logo | /etc/designs/msdotcom/image/mstile-310x150.png |
| www.morganstanley.com/ideas | msapplication-square310x310logo | /etc/designs/msdotcom/image/mstile-310x310.png |
| www.morganstanley.com/ideas | google-site-verification | eiX_kF7VzRZmtMwhjAWKSRpooVnmGpX3-vLkh3ox8r8 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.morganstanley.com/about-us-ir | X-UA-Compatible | IE=edge,chrome=1 |
| www.morganstanley.com/about-us-newsroom | X-UA-Compatible | IE=edge,chrome=1 |
| www.morganstanley.com/ideas | X-UA-Compatible | IE=edge,chrome=1 |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 26, 2024
- It looks like this website was last updated on Friday, April 26, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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