Nibbler SEO audit for www.nothing.ch
Summary
Overall7.2
The overall score for this website.
Accessibility8.9
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience6.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing3.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.7
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:23 PM on Apr 29, 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider shortening long anchor text. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.nothing.ch/ Not detected www.nothing.ch/about-us/ Not detected www.nothing.ch/tag/journal/ Not detected www.nothing.ch/contact-us/ Not detected www.nothing.ch/everything-changes-nothing-stays/ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Freshness2.8
Last updated May 5, 2023
- It looks like this website was last updated on Friday, May 5, 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 10/1/22 | www.nothing.ch/ | Body text |
| 5/5/23 | www.nothing.ch/ | Body text |
| 5/3/23 | www.nothing.ch/ | Body text |
| 8/24/22 | www.nothing.ch/ | Body text |
| 12/24/21 | www.nothing.ch/ | Body text |
| 10/1/22 | www.nothing.ch/about-us/ | Body text |
| 5/5/23 | www.nothing.ch/tag/journal/ | Body text |
| 5/3/23 | www.nothing.ch/tag/journal/ | Body text |
| 10/1/22 | www.nothing.ch/tag/journal/ | Body text |
| 8/24/22 | www.nothing.ch/tag/journal/ | Body text |
| 12/24/21 | www.nothing.ch/tag/journal/ | Body text |
| 10/1/22 | www.nothing.ch/everything-changes-nothing-stays/ | Body text |
| 10/1/22 | www.nothing.ch/everything-changes-nothing-stays/ | Body text |
| 9/21/22 | www.nothing.ch/content/.../IMG_8897.jpeg | Last modified header |
| 9/27/22 | www.nothing.ch/.../EverythingChangesNothingStaysIllustration.png | Last modified header |
| 9/28/22 | www.nothing.ch/.../Nothing_Logo.svg | Last modified header |
| 9/23/22 | www.nothing.ch/.../daniel-olah-dFA5XycbhoQ-unsplash-1.jpg | Last modified header |
Internal links5.2
- 13 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.nothing.ch/ @keyframes circle_anim_1 { 0% { transform: translate(0, 0) } 50% { transform: translate(8px, 10px) } 100% { transform: translate(0, 0) } } @keyframes circle_anim_2 { 0% { transform: translate(0, 0) } 50% { transform: translate(-11px, 0) } 100% { transform: translate(0, 0) } } #Path1 { animation: circle_anim_1 4000ms cubic-bezier(.68,0,.25,.99) infinite normal forwards; } #Path2 { animation: circle_anim_2 4000ms cubic-bezier(.68,0,.25,.99) infinite normal forwards; animation-delay: 800ms; } www.nothing.ch/ www.nothing.ch/everything-changes-nothing-stays Latest — Oct 1, 2022 Everything changes. Nothing stays. After two decades as a successful Swiss product design agency, it's time for a radical change. Nothing transforms into a builder of technology start-ups. What's more: the first start-up has already been successfully launched! 2 min read www.nothing.ch/ www.nothing.ch/original Original In the book "Originals - How Non-Conformists Move the World" by Adam Grant, there's a passage worth your attention when working on that "big next idea" where you feel like you need confirmation from the market through research first. May 5, 20232 min read www.nothing.ch/ www.nothing.ch/peerdom-successfully-closes-first-seed-financing-round Peerdom successfully closes a seed-financing round! At a valuation of 3 Million Swiss Francs, Peerdom has acquired CHF 625'000.- through both angel investors and the Swisspreneur Syndicate as part of its first seed-financing round. Aug 24, 20221 min read www.nothing.ch/ www.nothing.ch/announcing-launch-of-peerdom-first-startup-of-nothing Announcing the launch of Peerdom, first start-up of Nothing With a goal to democratize organization design by making it simple, visual and accessible to all members of an organization, Peerdom Ltd. was officially founded on December 24, 2021. Dec 24, 20213 min read www.nothing.ch/ www.nothing.ch/ @keyframes circle_anim_1 { 0% { transform: translate(0, 0) } 50% { transform: translate(8px, 10px) } 100% { transform: translate(0, 0) } } @keyframes circle_anim_2 { 0% { transform: translate(0, 0) } 50% { transform: translate(-11px, 0) } 100% { transform: translate(0, 0) } } #Path1 { animation: circle_anim_1 4000ms cubic-bezier(.68,0,.25,.99) infinite normal forwards; } #Path2 { animation: circle_anim_2 4000ms cubic-bezier(.68,0,.25,.99) infinite normal forwards; animation-delay: 800ms; } www.nothing.ch/about-us/ www.nothing.ch/ @keyframes circle_anim_1 { 0% { transform: translate(0, 0) } 50% { transform: translate(8px, 10px) } 100% { transform: translate(0, 0) } } @keyframes circle_anim_2 { 0% { transform: translate(0, 0) } 50% { transform: translate(-11px, 0) } 100% { transform: translate(0, 0) } } #Path1 { animation: circle_anim_1 4000ms cubic-bezier(.68,0,.25,.99) infinite normal forwards; } #Path2 { animation: circle_anim_2 4000ms cubic-bezier(.68,0,.25,.99) infinite normal forwards; animation-delay: 800ms; } www.nothing.ch/tag/journal/ www.nothing.ch/original Original In the book "Originals - How Non-Conformists Move the World" by Adam Grant, there's a passage worth your attention when working on that "big next idea" where you feel like you need confirmation from the market through research first. May 5, 20232 min read www.nothing.ch/tag/journal/ www.nothing.ch/everything-changes-nothing-stays Everything changes. Nothing stays. After two decades as a successful Swiss product design agency, it's time for a radical change. Nothing transforms into a builder of technology start-ups. What's more: the first start-up has already been successfully launched! Oct 1, 20222 min read www.nothing.ch/tag/journal/ www.nothing.ch/peerdom-successfully-closes-first-seed-financing-round Peerdom successfully closes a seed-financing round! At a valuation of 3 Million Swiss Francs, Peerdom has acquired CHF 625'000.- through both angel investors and the Swisspreneur Syndicate as part of its first seed-financing round. Aug 24, 20221 min read www.nothing.ch/tag/journal/ www.nothing.ch/announcing-launch-of-peerdom-first-startup-of-nothing Announcing the launch of Peerdom, first start-up of Nothing With a goal to democratize organization design by making it simple, visual and accessible to all members of an organization, Peerdom Ltd. was officially founded on December 24, 2021. Dec 24, 20213 min read www.nothing.ch/tag/journal/ www.nothing.ch/ @keyframes circle_anim_1 { 0% { transform: translate(0, 0) } 50% { transform: translate(8px, 10px) } 100% { transform: translate(0, 0) } } @keyframes circle_anim_2 { 0% { transform: translate(0, 0) } 50% { transform: translate(-11px, 0) } 100% { transform: translate(0, 0) } } #Path1 { animation: circle_anim_1 4000ms cubic-bezier(.68,0,.25,.99) infinite normal forwards; } #Path2 { animation: circle_anim_2 4000ms cubic-bezier(.68,0,.25,.99) infinite normal forwards; animation-delay: 800ms; } www.nothing.ch/contact-us/ www.nothing.ch/ @keyframes circle_anim_1 { 0% { transform: translate(0, 0) } 50% { transform: translate(8px, 10px) } 100% { transform: translate(0, 0) } } @keyframes circle_anim_2 { 0% { transform: translate(0, 0) } 50% { transform: translate(-11px, 0) } 100% { transform: translate(0, 0) } } #Path1 { animation: circle_anim_1 4000ms cubic-bezier(.68,0,.25,.99) infinite normal forwards; } #Path2 { animation: circle_anim_2 4000ms cubic-bezier(.68,0,.25,.99) infinite normal forwards; animation-delay: 800ms; } www.nothing.ch/everything-changes-nothing-stays/
- Consider shortening long anchor text.
Amount of content7.6
Rendering Chart...
- This website has an average of 288 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.nothing.ch/ | 1538 | 241 |
| www.nothing.ch/about-us/ | 2342 | 358 |
| www.nothing.ch/tag/journal/ | 1500 | 235 |
| www.nothing.ch/contact-us/ | 481 | 66 |
| www.nothing.ch/everything-changes-nothing-stays/ | 3473 | 539 |
Headings8.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Meta tags8.4
This is how this website will look in Google search listings:
Nothing
www.nothing.ch/
Everything changes. Nothing stays. We reimagine work. One start-up at a time.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.nothing.ch/ | viewport | width=device-width, initial-scale=1 |
| www.nothing.ch/ | description | Everything changes. Nothing stays. We reimagine work. One start-up at a time. |
| www.nothing.ch/ | referrer | no-referrer-when-downgrade |
| www.nothing.ch/ | twitter:card | summary_large_image |
| www.nothing.ch/ | twitter:title | Nothing |
| www.nothing.ch/ | twitter:description | Everything changes. Nothing stays. We reimagine work. One start-up at a time. |
| www.nothing.ch/ | twitter:url | https://www.nothing.ch/ |
| www.nothing.ch/ | twitter:image | https://www.nothing.ch/content/images/size/w1200/2022/09/daniel-olah-dFA5XycbhoQ-unsplash-1.jpg |
| www.nothing.ch/ | twitter:site | @ghost |
| www.nothing.ch/ | generator | Ghost 5.82 |
| www.nothing.ch/about-us/ | viewport | width=device-width, initial-scale=1 |
| www.nothing.ch/about-us/ | description | Nothing is a builder of technology start-ups. With a mission: To reimagine work—one start-up at a time. |
| www.nothing.ch/about-us/ | referrer | no-referrer-when-downgrade |
| www.nothing.ch/about-us/ | twitter:card | summary_large_image |
| www.nothing.ch/about-us/ | twitter:title | About Nothing |
| www.nothing.ch/about-us/ | twitter:description | Nothing is a builder of technology start-ups. With a mission: To reimagine work—one start-up at a time. |
| www.nothing.ch/about-us/ | twitter:url | https://www.nothing.ch/about-us/ |
| www.nothing.ch/about-us/ | twitter:image | https://www.nothing.ch/content/images/size/w1200/2022/09/daniel-olah-dFA5XycbhoQ-unsplash-1.jpg |
| www.nothing.ch/about-us/ | twitter:label1 | Written by |
| www.nothing.ch/about-us/ | twitter:data1 | Bastiaan van Rooden |
| www.nothing.ch/about-us/ | twitter:site | @ghost |
| www.nothing.ch/about-us/ | twitter:creator | @captspot |
| www.nothing.ch/about-us/ | generator | Ghost 5.82 |
| www.nothing.ch/tag/journal/ | viewport | width=device-width, initial-scale=1 |
| www.nothing.ch/tag/journal/ | description | The latest developments about Nothing's start-up adventures. |
| www.nothing.ch/tag/journal/ | referrer | no-referrer-when-downgrade |
| www.nothing.ch/tag/journal/ | twitter:card | summary_large_image |
| www.nothing.ch/tag/journal/ | twitter:title | Journal - Nothing |
| www.nothing.ch/tag/journal/ | twitter:description | The latest developments about Nothing's start-up adventures. |
| www.nothing.ch/tag/journal/ | twitter:url | https://www.nothing.ch/tag/journal/ |
| www.nothing.ch/tag/journal/ | twitter:image | https://www.nothing.ch/content/images/size/w1200/2022/09/daniel-olah-dFA5XycbhoQ-unsplash-1.jpg |
| www.nothing.ch/tag/journal/ | twitter:site | @ghost |
| www.nothing.ch/tag/journal/ | generator | Ghost 5.82 |
| www.nothing.ch/contact-us/ | viewport | width=device-width, initial-scale=1 |
| www.nothing.ch/contact-us/ | referrer | no-referrer-when-downgrade |
| www.nothing.ch/contact-us/ | twitter:card | summary_large_image |
| www.nothing.ch/contact-us/ | twitter:title | Contact Us |
| www.nothing.ch/contact-us/ | twitter:description | Write us by e-mail to hello-at-nothing-dot-ch for anything related to our current start-up portfolio. If you prefer a video-call (Zoom), please take a look at our availability. |
| www.nothing.ch/contact-us/ | twitter:url | https://www.nothing.ch/contact-us/ |
| www.nothing.ch/contact-us/ | twitter:image | https://www.nothing.ch/content/images/size/w1200/2022/09/daniel-olah-dFA5XycbhoQ-unsplash-1.jpg |
| www.nothing.ch/contact-us/ | twitter:label1 | Written by |
| www.nothing.ch/contact-us/ | twitter:data1 | Bastiaan van Rooden |
| www.nothing.ch/contact-us/ | twitter:site | @ghost |
| www.nothing.ch/contact-us/ | twitter:creator | @captspot |
| www.nothing.ch/contact-us/ | generator | Ghost 5.82 |
| www.nothing.ch/everything-changes-nothing-stays/ | viewport | width=device-width, initial-scale=1 |
| www.nothing.ch/everything-changes-nothing-stays/ | description | After two decades as a successful Swiss product design agency, it's time for a radical change. Nothing transforms into a builder of technology start-ups. What's more: the first start-up has already been successfully launched! |
| www.nothing.ch/everything-changes-nothing-stays/ | referrer | no-referrer-when-downgrade |
| www.nothing.ch/everything-changes-nothing-stays/ | twitter:card | summary_large_image |
| www.nothing.ch/everything-changes-nothing-stays/ | twitter:title | Everything changes. Nothing stays. |
| www.nothing.ch/everything-changes-nothing-stays/ | twitter:description | After two decades as a successful Swiss product design agency, it's time for a radical change. Nothing transforms into a builder of technology start-ups. What's more: the first start-up has already been successfully launched! |
| www.nothing.ch/everything-changes-nothing-stays/ | twitter:url | https://www.nothing.ch/everything-changes-nothing-stays/ |
| www.nothing.ch/everything-changes-nothing-stays/ | twitter:image | https://www.nothing.ch/content/images/2022/09/EverythingChangesNothingStaysIllustration.png |
| www.nothing.ch/everything-changes-nothing-stays/ | twitter:label1 | Written by |
| www.nothing.ch/everything-changes-nothing-stays/ | twitter:data1 | Bastiaan van Rooden |
| www.nothing.ch/everything-changes-nothing-stays/ | twitter:label2 | Filed under |
| www.nothing.ch/everything-changes-nothing-stays/ | twitter:data2 | Journal |
| www.nothing.ch/everything-changes-nothing-stays/ | twitter:site | @ghost |
| www.nothing.ch/everything-changes-nothing-stays/ | twitter:creator | @captspot |
| www.nothing.ch/everything-changes-nothing-stays/ | generator | Ghost 5.82 |
Images9.5
25% of images have a clearly defined size
1 image is being resized by the browser
- Most images (75.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 1 image is being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
Image URL Format Page URL www.nothing.ch/.../Nothing_Logo.svg svg www.nothing.ch/about-us/
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behavior10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://nothing.ch to http://www.nothing.ch. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
| Page title | Notes |
| Nothing | OK |
| About Nothing | OK |
| Journal - Nothing | OK |
| Contact Us | OK |
| Everything changes. Nothing stays. | OK |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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