Nibbler SEO audit for www.swarovski.com
Summary
Overall9.2
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.9
How well marketed and popular the website is.
The following tests contribute to this score:
Technology8.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 6:09 PM on Apr 29, 2024 (BST).
Top priorities for website improvement
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Printability0.0
0% of pages are optimized for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimized pages
Page Print www.swarovski.com/en-US/ Not detected www.swarovski.com/en-US/.../ Not detected www.swarovski.com/en-US/.../ Not detected www.swarovski.com/en-US/.../ Not detected www.swarovski.com/en-US/.../ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links8.1
- 17 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimization.
- 95 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.6
49% of images have a clearly defined size
151 images are being resized by the browser
- Most images (51.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page faster.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 5 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 151 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
URL format8.8
1 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
Server behavior9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website uses a temporary (HTTP 302) redirect from http://swarovski.com to http://www.swarovski.com. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Headings9.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarize the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimization.
- Many headings (7.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| www.swarovski.com/en-US/ | Masters of Light Since 1895 | H1 |
| www.swarovski.com/en-US/ | The Wonder of Love | H2 |
| www.swarovski.com/en-US/ | Spring/Summer 2024 | H2 |
| www.swarovski.com/en-US/ | Dark meets light | H2 |
| www.swarovski.com/en-US/ | Radiant Necklaces | H2 |
| www.swarovski.com/en-US/ | Elegant Bracelets | H2 |
| www.swarovski.com/en-US/ | Vibrant Earrings | H2 |
| www.swarovski.com/en-US/ | Shop by Category | H2 |
| www.swarovski.com/en-US/ | Ocean-Inspired Jewelry | H2 |
| www.swarovski.com/en-US/ | A Guide to Watch Styles | H2 |
| www.swarovski.com/en-US/ | Swarovski Created Diamonds | H2 |
| www.swarovski.com/en-US/ | Celebrate Mother’s Day with signature radiance | H3 |
| www.swarovski.com/en-US/ | Embrace the art of self-expression | H3 |
| www.swarovski.com/en-US/ | Receive a Darth Vader Helmet Ornament with any purchase of a Disney crystal figurine* | H3 |
| www.swarovski.com/en-US/ | Reinvent yourself with expressive new pieces | H5 |
| www.swarovski.com/en-US/ | Discover your dream watch | H5 |
| www.swarovski.com/en-US/ | Discover luxurious pens | H5 |
| www.swarovski.com/en-US/ | Disney’s Alice in Wonderland and friends | H5 |
| www.swarovski.com/en-US/ | Mother’s Day gifts to surprise and delight | H5 |
| www.swarovski.com/en-US/ | What is a Laboratory Grown Diamond? | H5 |
| www.swarovski.com/en-US/ | Underwater World ofWonder | H5 |
| www.swarovski.com/en-US/.../ | Mother's Day Gift Ideas | H1 |
| www.swarovski.com/en-US/.../ | Reinvent yourself with expressive new pieces | H5 |
| www.swarovski.com/en-US/.../ | Discover your dream watch | H5 |
| www.swarovski.com/en-US/.../ | Discover luxurious pens | H5 |
| www.swarovski.com/en-US/.../ | Disney’s Alice in Wonderland and friends | H5 |
| www.swarovski.com/en-US/.../ | Mother’s Day gifts to surprise and delight | H5 |
| www.swarovski.com/en-US/.../ | What is a Laboratory Grown Diamond? | H5 |
| www.swarovski.com/en-US/.../ | Underwater World ofWonder | H5 |
| www.swarovski.com/en-US/.../ | 0 gift(s) added to my list | H5 |
| www.swarovski.com/en-US/.../ | Mother’s Day Gifts | H6 |
| www.swarovski.com/en-US/.../ | Bestsellers | H6 |
| www.swarovski.com/en-US/.../ | Swarovski Gift Services | H1 |
| www.swarovski.com/en-US/.../ | This season, enjoy easy gift giving with a personal touch | H2 |
| www.swarovski.com/en-US/.../ | Gifting Made Simple | H2 |
| www.swarovski.com/en-US/.../ | Gift Card | H2 |
| www.swarovski.com/en-US/.../ | Wishlist | H2 |
| www.swarovski.com/en-US/.../ | Free Standard Shipping | H3 |
| www.swarovski.com/en-US/.../ | extended return rights | H3 |
| www.swarovski.com/en-US/.../ | Mother's Day Deliveries | H3 |
| www.swarovski.com/en-US/.../ | The Swarovski | H3 |
| www.swarovski.com/en-US/.../ | Create your | H3 |
| www.swarovski.com/en-US/.../ | In-store Return Options for Online Orders | H3 |
| www.swarovski.com/en-US/.../ | CLICK & COLLECT (FREE) | H3 |
| www.swarovski.com/en-US/.../ | Reinvent yourself with expressive new pieces | H5 |
| www.swarovski.com/en-US/.../ | Discover your dream watch | H5 |
| www.swarovski.com/en-US/.../ | Discover luxurious pens | H5 |
| www.swarovski.com/en-US/.../ | Disney’s Alice in Wonderland and friends | H5 |
| www.swarovski.com/en-US/.../ | Mother’s Day gifts to surprise and delight | H5 |
| www.swarovski.com/en-US/.../ | What is a Laboratory Grown Diamond? | H5 |
| www.swarovski.com/en-US/.../ | Underwater World ofWonder | H5 |
| www.swarovski.com/en-US/.../ | Disney Characters & Figurines | H1 |
| www.swarovski.com/en-US/.../ | Swarovski Disney Crystal Figurines | H2 |
| www.swarovski.com/en-US/.../ | Reinvent yourself with expressive new pieces | H5 |
| www.swarovski.com/en-US/.../ | Discover your dream watch | H5 |
| www.swarovski.com/en-US/.../ | Discover luxurious pens | H5 |
| www.swarovski.com/en-US/.../ | Disney’s Alice in Wonderland and friends | H5 |
| www.swarovski.com/en-US/.../ | Mother’s Day gifts to surprise and delight | H5 |
| www.swarovski.com/en-US/.../ | What is a Laboratory Grown Diamond? | H5 |
| www.swarovski.com/en-US/.../ | Underwater World ofWonder | H5 |
| www.swarovski.com/en-US/.../ | 0 gift(s) added to my list | H5 |
| www.swarovski.com/en-US/.../ | Mother’s Day Gifts | H6 |
| www.swarovski.com/en-US/.../ | Dark meets light | H6 |
| www.swarovski.com/en-US/.../ | Alice in Wonderland | H6 |
| www.swarovski.com/en-US/.../ | Book an appointment | H1 |
| www.swarovski.com/en-US/.../ | Los Angeles - Century City | H2 |
| www.swarovski.com/en-US/.../ | Beverly Center | H2 |
| www.swarovski.com/en-US/.../ | New York - Rockefeller | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Penn Plaza | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Roosevelt Field | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Staten Island | H2 |
| www.swarovski.com/en-US/.../ | Flagship New York 5th Avenue | H2 |
| www.swarovski.com/en-US/.../ | New York - Soho | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Scottsdale Fashion Square | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Cherry Creek Mall | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Park Meadows Mall | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Westfarms Mall | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Geary Street | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at San Francisco Centre | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at South Coast Plaza | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Westfield Valley Fair | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Aventura Mall | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Brickell City Centre | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at International Plaza | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Mall of Millenia | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at the Garden of the Palm Beaches | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Lenox Square Mall | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Ala Moana Center | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Woodfield Mall | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Natick Mall | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Paramus Park Mall | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at the Mall at Short Hills | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Forum Shops at Ceasars | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at the Plaza at King of Prussia | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Houston Galleria | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at NorthPark Center | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Tysons Corner | H2 |
| www.swarovski.com/en-US/.../ | Swarovski at Bellevue Square | H2 |
| www.swarovski.com/en-US/.../ | Reinvent yourself with expressive new pieces | H5 |
| www.swarovski.com/en-US/.../ | Discover your dream watch | H5 |
| www.swarovski.com/en-US/.../ | Discover luxurious pens | H5 |
| www.swarovski.com/en-US/.../ | Disney’s Alice in Wonderland and friends | H5 |
| www.swarovski.com/en-US/.../ | Mother’s Day gifts to surprise and delight | H5 |
| www.swarovski.com/en-US/.../ | What is a Laboratory Grown Diamond? | H5 |
| www.swarovski.com/en-US/.../ | Underwater World ofWonder | H5 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behavior.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimization.
Page titles
Meta tags10.0
This is how this website will look in Google search listings:
Swarovski Official | Jewelry, Watches and Crystal Decorations
www.swarovski.com/en-US/
Step into the magical world of Swarovski: charming jewelry, elegant watches and sparkling crystal creations commemorate the brand's tradition and craftsmanship.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.swarovski.com/en-US/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.swarovski.com/en-US/ | keywords | |
| www.swarovski.com/en-US/ | description | Step into the magical world of Swarovski: charming jewelry, elegant watches and sparkling crystal creations commemorate the brand's tradition and craftsmanship. |
| www.swarovski.com/en-US/ | robots | index,follow |
| www.swarovski.com/en-US/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.swarovski.com/en-US/.../ | keywords | |
| www.swarovski.com/en-US/.../ | description | Show your love with Swarovski Mother's Day gifts. From sentimental keepsakes to dazzling accessories, find special Mother's Day gift ideas for every type of mom. |
| www.swarovski.com/en-US/.../ | robots | index,follow |
| www.swarovski.com/en-US/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.swarovski.com/en-US/.../ | keywords | |
| www.swarovski.com/en-US/.../ | description | Enjoy the online exclusive benefits at Swarovski: On-time delivery, Free standard shipping & returns, free gift bag, free gift card! |
| www.swarovski.com/en-US/.../ | robots | index,follow |
| www.swarovski.com/en-US/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.swarovski.com/en-US/.../ | keywords | |
| www.swarovski.com/en-US/.../ | description | Bring the magical world of Disney to your home. Find Disney characters crafted in flawless crystal in our Disney crystal ornaments and figurines collection. |
| www.swarovski.com/en-US/.../ | robots | index,follow |
| www.swarovski.com/en-US/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| www.swarovski.com/en-US/.../ | keywords | |
| www.swarovski.com/en-US/.../ | description | Book a time or make an appointment and meet one of our expert in your Swarovski Store or online. |
| www.swarovski.com/en-US/.../ | robots | noindex,nofollow |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.swarovski.com/en-US/ | Content-Type | text/html; charset=utf-8 |
| www.swarovski.com/en-US/ | X-UA-Compatible | IE=edge |
| www.swarovski.com/en-US/.../ | Content-Type | text/html; charset=utf-8 |
| www.swarovski.com/en-US/.../ | X-UA-Compatible | IE=edge |
| www.swarovski.com/en-US/.../ | Content-Type | text/html; charset=utf-8 |
| www.swarovski.com/en-US/.../ | X-UA-Compatible | IE=edge |
| www.swarovski.com/en-US/.../ | Content-Type | text/html; charset=utf-8 |
| www.swarovski.com/en-US/.../ | X-UA-Compatible | IE=edge |
| www.swarovski.com/en-US/.../ | Content-Type | text/html; charset=utf-8 |
| www.swarovski.com/en-US/.../ | X-UA-Compatible | IE=edge |
Amount of content10.0
Rendering Chart...
- This website has an average of 1,794 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.swarovski.com/en-US/ | 10178 | 1297 |
| www.swarovski.com/en-US/.../ | 20676 | 2617 |
| www.swarovski.com/en-US/.../ | 9871 | 1295 |
| www.swarovski.com/en-US/.../ | 15532 | 1961 |
| www.swarovski.com/en-US/.../ | 13135 | 1802 |
Freshness10.0
Last updated April 24, 2024
- It looks like this website was last updated on Wednesday, April 24, 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 4/18/24 | www.swarovski.com/.../Swa_New_Loader_120_120.gif | Last modified header |
| 3/31/24 | www.swarovski.com/.../icon-caret-arrow-right-black.svg | Last modified header |
| 3/31/24 | www.swarovski.com/.../icon-caret-arrow-left-black.svg | Last modified header |
| 2/2/24 | www.swarovski.com/.../transparent-pixel.gif | Last modified header |
| 2/6/24 | www.swarovski.com/.../swa-brandlogo-icon-big-white.svg | Last modified header |
| 4/13/24 | www.swarovski.com/.../swa-brandlogo-icon.svg | Last modified header |
| 4/24/24 | www.swarovski.com/.../swa-brandlogo-icon-small-white.svg | Last modified header |
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |
Nibbler tested the following pages
- https://www.swarovski.com/en-US/
- https://www.swarovski.com/en-US/c-swa-root/Categories/f/gift-occasion/gifts-mothers-day/
- https://www.swarovski.com/en-US/s-gift-services/
- https://www.swarovski.com/en-US/c-040301/Categories/Decorations/Characters/Disney/
- https://www.swarovski.com/en-US/s-appointment/