Nibbler SEO audit for epoch.com
Summary
Overall8.5
The overall score for this website.
Accessibility9.3
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.1
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 19:38 on 28 Apr 2024 (BST).
Top priorities for website improvement
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| epoch.com/ | viewport | width=device-width, initial-scale=1.0 |
| epoch.com/ | keywords | <span class="translation_missing" title="translation missing: en. .meta_keywords_content">Meta Keywords Content</span> |
| epoch.com/ | csrf-param | authenticity_token |
| epoch.com/ | csrf-token | eSNhfI2ZyVHzmJvUynZHzrZm5KsN6BLXjjX2pFFfGyg= |
| epoch.com/find_purchase?ref=bl | viewport | width=device-width, initial-scale=1.0 |
| epoch.com/find_purchase?ref=bl | keywords | <span class="translation_missing" title="translation missing: en. .meta_keywords_content">Meta Keywords Content</span> |
| epoch.com/find_purchase?ref=bl | csrf-param | authenticity_token |
| epoch.com/find_purchase?ref=bl | csrf-token | eSNhfI2ZyVHzmJvUynZHzrZm5KsN6BLXjjX2pFFfGyg= |
| epoch.com/billing_support/contact?ref=bl | viewport | width=device-width, initial-scale=1.0 |
| epoch.com/billing_support/contact?ref=bl | keywords | <span class="translation_missing" title="translation missing: en. .meta_keywords_content">Meta Keywords Content</span> |
| epoch.com/billing_support/contact?ref=bl | csrf-param | authenticity_token |
| epoch.com/billing_support/contact?ref=bl | csrf-token | eSNhfI2ZyVHzmJvUynZHzrZm5KsN6BLXjjX2pFFfGyg= |
| epoch.com/business_services?ref=ml | viewport | width=device-width, initial-scale=1.0 |
| epoch.com/business_services?ref=ml | keywords | <span class="translation_missing" title="translation missing: en. .meta_keywords_content">Meta Keywords Content</span> |
| epoch.com/business_services?ref=ml | csrf-param | authenticity_token |
| epoch.com/business_services?ref=ml | csrf-token | eSNhfI2ZyVHzmJvUynZHzrZm5KsN6BLXjjX2pFFfGyg= |
| epoch.com/business_services/contract_initiation.html | viewport | width=device-width, initial-scale=1.0 |
| epoch.com/business_services/contract_initiation.html | keywords | <span class="translation_missing" title="translation missing: en. .meta_keywords_content">Meta Keywords Content</span> |
| epoch.com/business_services/contract_initiation.html | csrf-param | authenticity_token |
| epoch.com/business_services/contract_initiation.html | csrf-token | eSNhfI2ZyVHzmJvUynZHzrZm5KsN6BLXjjX2pFFfGyg= |
URL format3.6
4 URLs are less than ideal
- 4 URLs are particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 3 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content8.2
Rendering Chart...
- This website has an average of 702 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| epoch.com/ | 1739 | 213 |
| epoch.com/find_purchase?ref=bl | 5673 | 918 |
| epoch.com/billing_support/contact?ref=bl | 985 | 127 |
| epoch.com/business_services?ref=ml | 14243 | 2051 |
| epoch.com/business_services/contract_initiation.html | 1661 | 199 |
Server behaviour8.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.epoch.com to http://epoch.com. This is ideal.
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 24, 2024
- It looks like this website was last updated on Wednesday, 24 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 24/04/2024 | epoch.com/assets/loading.gif | Last modified header |
| 24/04/2024 | epoch.com/assets/application-08ba31b2652e276c4caff50550d23ea8c8eb9a65ee4685362cd9bf78da471d58.css | Last modified header |
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Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
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