Nibbler SEO audit for fortune-direct.com
Summary
Overall6.0
The overall score for this website.
Accessibility7.7
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience5.9
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing2.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology6.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 21:31 on 7 May 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Headings1.0
- A large number (60.0%) of pages do not use defined headings. This means that users and search engines may find it harder to determine the content of this website's pages. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Define meaningful headings for all webpages. This is likely to help this website's search engine placement and assist visitors in navigating content.
Page headings detail
| URL | Heading | Level |
| fortune-direct.com/ | 1 Day 1 Divination | H1 |
| fortune-direct.com/ | Love, work, life worries... Let's ask to cards. | H2 |
| fortune-direct.com/?lang=en | 1 Day 1 Divination | H1 |
| fortune-direct.com/?lang=en | Love, work, life worries... Let's ask to cards. | H2 |
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| fortune-direct.com/payment.php...&lang=ja | viewport | width=device-width, initial-scale=1 |
| fortune-direct.com/payment.php...&lang=ja | viewport | width=device-width, initial-scale=1 |
| fortune-direct.com/payment.php...&lang=ja | viewport | width=device-width, initial-scale=1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| fortune-direct.com/ | Content-Type | text/html; charset=shift-jis |
| fortune-direct.com/ | Cache-Control | no-cache |
| fortune-direct.com/payment.php...&lang=ja | X-UA-Compatible | IE=edge |
| fortune-direct.com/payment.php...&lang=ja | X-UA-Compatible | IE=edge |
| fortune-direct.com/payment.php...&lang=ja | X-UA-Compatible | IE=edge |
| fortune-direct.com/?lang=en | Content-Type | text/html; charset=shift-jis |
| fortune-direct.com/?lang=en | Cache-Control | no-cache |
Freshness2.4
Last updated February 8, 2023
- It looks like this website was last updated on Wednesday, 8 February 2023. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Server behaviour2.8
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was not served using GZIP encoding. GZIP compression is widely supported and reduces the load time of a web page.
- Enable GZIP compression on your web server or in your application.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- There are different websites on http://www.fortune-direct.com and http://fortune-direct.com. This may confuse visitors, who would normally expect the same website on both.
- You should replace one of the websites with a permanent (HTTP 301) redirect to forward visitors to the other.
URL format4.0
4 URLs are less than ideal
- 4 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
- 3 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content5.6
Rendering Chart...
- This website has an average of 75 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| fortune-direct.com/ | 312 | 50 |
| fortune-direct.com/payment.php...&lang=ja | 868 | 91 |
| fortune-direct.com/payment.php...&lang=ja | 868 | 91 |
| fortune-direct.com/payment.php...&lang=ja | 869 | 91 |
| fortune-direct.com/?lang=en | 308 | 50 |
Printability6.0
60% of pages are optimised for printing
- 2 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print fortune-direct.com/ Not detected fortune-direct.com/payment.php...&lang=ja Optimised fortune-direct.com/payment.php...&lang=ja Optimised fortune-direct.com/payment.php...&lang=ja Optimised fortune-direct.com/?lang=en Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Mobile9.4
- All of this website appears to be optimised for viewing on a mobile phone (using CSS media queries) but only 60.0% of pages are optimised for tablet viewing. It is important to make sure your content is optimised for a wide range of devices as a growing percentage of web browsing is done on phones and tablets.
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Device optimised pages
Page Mobile Tablet Viewport fortune-direct.com/ Detected Not detected Not detected fortune-direct.com/payment.php...&lang=ja Detected Detected Detected fortune-direct.com/payment.php...&lang=ja Detected Detected Detected fortune-direct.com/payment.php...&lang=ja Detected Detected Detected fortune-direct.com/?lang=en Detected Not detected Not detected
- Check how the website looks using a tablet and consider adding tablet-only styling using media queries. Some websites employ other techniques for mobile and tablet visitors which we cannot currently detect.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Page titles
| Page title | Notes |
| fortune-direct.com | OK |
| Fortune Direct 決済フォーム | OK |
| Fortune Direct 決済フォーム | OK |
| Fortune Direct 決済フォーム | OK |
| fortune-direct.com | OK |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Internal links10.0
- Every link tested appears to be well defined. This is good because well defined links help SEO and aid accessibility.
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Nibbler | Insites | |
|---|---|---|
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