Nibbler SEO audit for www.dickinsonoptometrists.co.uk
Summary
Overall7.8
The overall score for this website.
Accessibility9.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.2
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 22:35 on 27 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider updating this website regularly with new content. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Freshness1.9
Last updated July 30, 2022
- It looks like this website was last updated on Saturday, 30 July 2022. This is bad because visitors may dismiss this website as outdated. Websites that are not updated regularly are also spidered by search engines less often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
URL format5.2
4 URLs are less than ideal
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Amount of content7.9
Rendering Chart...
- This website has an average of 381 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
Internal links8.6
- 5 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour9.4
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website uses a temporary (HTTP 302) redirect from http://dickinsonoptometrists.co.uk to http://www.dickinsonoptometrists.co.uk. This is OK, but a permanent (HTTP 301) redirect is considered best practice.
- If possible, change the temporary redirect to a permanent (HTTP 301) redirect.
Images9.4
28% of images have a clearly defined size
8 images are being resized by the browser
- Most images (72.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 8 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Dickinson Optometrists, Hexham
www.dickinsonoptometrists.co.uk/
Clinical and dispensing opticians in Hexham. A family run independent practice who have been established over 60 years, delivering high quality eye-care to the Hexham ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.dickinsonoptometrists.co.uk/ | keywords | Dickinson opticians hexham, Dickinson optometrists, Opticians hexham, Eye test in Hexham, Glasses Hexham, Contact lenses Hexham, Dickinsons hexham, Dickensons hexham, Spectacles hexham |
| www.dickinsonoptometrists.co.uk/ | description | Clinical and dispensing opticians in Hexham. A family run independent practice who have been established over 60 years, delivering high quality eye-care to the Hexham community. |
| www.dickinsonoptometrists.co.uk/ | author | lodestar |
| www.dickinsonoptometrists.co.uk/ | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, shrink-to-fit=no |
| www.dickinsonoptometrists.co.uk/services.html | keywords | Opticians in hexham, Glasses Hexham, Contact lenses Hexham, Dickinsons hexham, Dickensons hexham, Spectacles hexham |
| www.dickinsonoptometrists.co.uk/services.html | description | Clinical and dispensing opticians in Hexham. A family run independent practice who have been established over 60 years, delivering high quality eye-care to the Hexham community. |
| www.dickinsonoptometrists.co.uk/services.html | author | lodestar |
| www.dickinsonoptometrists.co.uk/services.html | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, shrink-to-fit=no |
| www.dickinsonoptometrists.co.uk/examinations.html | keywords | Opticians in hexham, Glasses Hexham, Contact lenses Hexham, Dickinsons hexham, Dickensons hexham, Spectacles hexham |
| www.dickinsonoptometrists.co.uk/examinations.html | description | Clinical and dispensing opticians in Hexham. A family run independent practice who have been established over 60 years, delivering high quality eye-care to the Hexham community. |
| www.dickinsonoptometrists.co.uk/examinations.html | author | lodestar |
| www.dickinsonoptometrists.co.uk/examinations.html | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, shrink-to-fit=no |
| www.dickinsonoptometrists.co.uk/contact-lenses.html | keywords | Opticians in hexham, Glasses Hexham, Contact lenses Hexham, Dickinsons hexham, Dickensons hexham, Spectacles hexham |
| www.dickinsonoptometrists.co.uk/contact-lenses.html | description | Clinical and dispensing opticians in Hexham. A family run independent practice who have been established over 60 years, delivering high quality eye-care to the Hexham community. |
| www.dickinsonoptometrists.co.uk/contact-lenses.html | author | lodestar |
| www.dickinsonoptometrists.co.uk/contact-lenses.html | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, shrink-to-fit=no |
| www.dickinsonoptometrists.co.uk/frames.html | keywords | Opticians in hexham, Glasses Hexham, Contact lenses Hexham, Dickinsons hexham, Dickensons hexham, Spectacles hexham |
| www.dickinsonoptometrists.co.uk/frames.html | description | Clinical and dispensing opticians in Hexham. A family run independent practice who have been established over 60 years, delivering high quality eye-care to the Hexham community. |
| www.dickinsonoptometrists.co.uk/frames.html | author | lodestar |
| www.dickinsonoptometrists.co.uk/frames.html | viewport | width=device-width, initial-scale=1, minimum-scale=1.0, shrink-to-fit=no |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.dickinsonoptometrists.co.uk/ | X-UA-Compatible | IE=edge |
| www.dickinsonoptometrists.co.uk/services.html | X-UA-Compatible | IE=edge |
| www.dickinsonoptometrists.co.uk/examinations.html | X-UA-Compatible | IE=edge |
| www.dickinsonoptometrists.co.uk/contact-lenses.html | X-UA-Compatible | IE=edge |
| www.dickinsonoptometrists.co.uk/frames.html | X-UA-Compatible | IE=edge |
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
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