Nibbler SEO audit for www.kro.co.uk
Summary
Overall7.1
The overall score for this website.
Accessibility9.0
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing2.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.5
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 18:37 on 28 Apr 2024 (BST).
Top priorities for website improvement
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Consider the amount of text on this website and increase it if appropriate. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.kro.co.uk/ | generator | Xara HTML filter v.10.0.3.19 |
| www.kro.co.uk/ | xar files | index_htm_files/xr_files.txt |
| www.kro.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.kro.co.uk/holding | generator | Xara HTML filter v.10.0.3.19 |
| www.kro.co.uk/holding | xar files | index_htm_files/xr_files.txt |
| www.kro.co.uk/holding | viewport | width=device-width, initial-scale=1 |
| www.kro.co.uk/drinks.htm | generator | Xara HTML filter v.10.0.3.19 |
| www.kro.co.uk/drinks.htm | xar files | index_htm_files/xr_files.txt |
| www.kro.co.uk/drinks.htm | viewport | width=device-width, initial-scale=1 |
| www.kro.co.uk/menu.htm | generator | Xara HTML filter v.10.0.3.19 |
| www.kro.co.uk/menu.htm | xar files | index_htm_files/xr_files.txt |
| www.kro.co.uk/menu.htm | viewport | width=device-width, initial-scale=1 |
| www.kro.co.uk/coffee.htm | generator | Xara HTML filter v.10.0.3.19 |
| www.kro.co.uk/coffee.htm | xar files | index_htm_files/xr_files.txt |
| www.kro.co.uk/coffee.htm | viewport | width=device-width, initial-scale=1 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.kro.co.uk/ | X-UA-Compatible | IE=EDGE |
| www.kro.co.uk/holding | X-UA-Compatible | IE=EDGE |
| www.kro.co.uk/drinks.htm | X-UA-Compatible | IE=EDGE |
| www.kro.co.uk/menu.htm | X-UA-Compatible | IE=EDGE |
| www.kro.co.uk/coffee.htm | X-UA-Compatible | IE=EDGE |
Amount of content2.3
Rendering Chart...
- This website has an average of 41 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
- 3 pages of this website have very little content (20 words or less).
- Ensure all pages have a sufficient amount of content.
Amount of content discovered
| Page | Characters | Words |
| www.kro.co.uk/ | 405 | 58 |
| www.kro.co.uk/holding | 660 | 117 |
| www.kro.co.uk/drinks.htm | 130 | 10 |
| www.kro.co.uk/menu.htm | 124 | 10 |
| www.kro.co.uk/coffee.htm | 128 | 10 |
URL format5.2
4 URLs are less than ideal
- 4 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Page extensions
URL Extension www.kro.co.uk/holding htm www.kro.co.uk/drinks.htm htm www.kro.co.uk/menu.htm htm www.kro.co.uk/coffee.htm htm
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Internal links7.2
- 11 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour8.2
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- There is duplicate content on http://kro.co.uk and http://www.kro.co.uk. This is bad, as technically they are classed as two different websites. Search engines may lower a website's rank if they find the same content on two different URLs.
- Choose one domain that you would like to use and then set a permanent (HTTP 301) redirect to forward users who visit the other.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
| URL | Heading | Level |
| www.kro.co.uk/ | KRO | H1 |
| www.kro.co.uk/ | SOMETHING DIFFERENT | H1 |
| www.kro.co.uk/ | Kro BAR | H1 |
| www.kro.co.uk/ | BOOK NOW! | H2 |
| www.kro.co.uk/ | From delicious snacks to fabulous | H3 |
| www.kro.co.uk/ | meals, KROBAR has it all. | H3 |
| www.kro.co.uk/holding | KRO | H1 |
| www.kro.co.uk/holding | Kro BAR Contact | H1 |
| www.kro.co.uk/drinks.htm | KRO | H1 |
| www.kro.co.uk/drinks.htm | Kro BAR Drinks | H1 |
| www.kro.co.uk/menu.htm | KRO | H1 |
| www.kro.co.uk/menu.htm | Kro BAR Menu | H1 |
| www.kro.co.uk/coffee.htm | KRO | H1 |
| www.kro.co.uk/coffee.htm | Kro BAR Coffee | H1 |
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
Freshness10.0
Last updated April 2, 2024
- It looks like this website was last updated on Tuesday, 2 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |