Nibbler SEO audit for www.norscot.uk.com
Summary
Overall8.6
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.8
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 19:14 on 28 Apr 2024 (BST).
Top priorities for website improvement
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Ensure your web server returns a 404 HTTP status code for error pages. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.norscot.uk.com/ Not detected www.norscot.uk.com/store/cart.aspx Not detected www.norscot.uk.com/about-us Not detected www.norscot.uk.com/sales Not detected www.norscot.uk.com/sales/electric Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Server behaviour6.4
404 page
Compression
- This website does not return a 404 error HTTP status code for missing pages. This is bad because search engines like Google might mistake this for a real page of content.
- Ensure your web server returns a 404 HTTP status code for error pages.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website returns page content with or without a trailing slash on the URLs. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://norscot.uk.com to http://www.norscot.uk.com. This is ideal.
Amount of content8.3
Rendering Chart...
- This website has an average of 399 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.norscot.uk.com/ | 2526 | 391 |
| www.norscot.uk.com/store/cart.aspx | 1049 | 176 |
| www.norscot.uk.com/about-us | 2306 | 359 |
| www.norscot.uk.com/sales | 4377 | 671 |
| www.norscot.uk.com/sales/electric | 2452 | 399 |
Internal links8.4
- 10 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Meta tags8.4
This is how this website will look in Google search listings:
Norscot Truck & Van | Servicing Scotland's Hauliers Since 1982
www.norscot.uk.com/
DAF Trucks dealership serving the Scottish Highlands & Islands, Grampian, Perth & Angus. Supporting Scotland's HGV operators to the highest standard.
- All pages include at least some metadata, but only 80.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.norscot.uk.com/ | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.norscot.uk.com/ | description | DAF Trucks dealership serving the Scottish Highlands & Islands, Grampian, Perth & Angus. Supporting Scotland's HGV operators to the highest standard. |
| www.norscot.uk.com/store/cart.aspx | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.norscot.uk.com/about-us | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.norscot.uk.com/about-us | description | Proud to be at the forefront of supporting HGV operators to the highest standards and reducing downtime wherever possible. Find out more about us here. |
| www.norscot.uk.com/sales | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.norscot.uk.com/sales | description | New and used truck and van sales. DAF Trucks dealership serving the North of Scotland, including Highlands & Islands, Grampian, Perth & Angus. |
| www.norscot.uk.com/sales/electric | viewport | width=device-width, initial-scale=1, maximum-scale=1 |
| www.norscot.uk.com/sales/electric | description | All the information you need about our electric sales. |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.norscot.uk.com/ | Content-Type | text/html; charset=ISO-8859-1 |
| www.norscot.uk.com/store/cart.aspx | Content-Type | text/html; charset=ISO-8859-1 |
| www.norscot.uk.com/about-us | Content-Type | text/html; charset=ISO-8859-1 |
| www.norscot.uk.com/sales | Content-Type | text/html; charset=ISO-8859-1 |
| www.norscot.uk.com/sales/electric | Content-Type | text/html; charset=ISO-8859-1 |
URL format8.8
1 URLs are less than ideal
- 1 URLs include a file extension.
- Avoid use of file extensions wherever possible. File extensions appear at the end of web addresses, and have several negative effects. They make the address harder to remember or type (particularly for non-technical users), and can reveal the underlying technology of the website making it very slightly more vulnerable to hackers. They also tie the implementation of the website to a specific technology, which can make subsequent migration of URLs difficult. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Headings9.9
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (2.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Images10.0
0% of images have a clearly defined size
No images are being resized by the browser
- No images have defined sizes.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Freshness10.0
Last updated April 11, 2024
- It looks like this website was last updated on Thursday, 11 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |