Nibbler SEO audit for www.polartrading.co.uk
Summary
Overall6.5
The overall score for this website.
Accessibility8.2
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience7.4
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.2
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology7.9
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 20:31 on 28 Apr 2024 (BST).
Top priorities for website improvement
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Internal links0.0
- 68 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.polartrading.co.uk/ Not detected www.polartrading.co.uk/about-7 Not detected www.polartrading.co.uk/pricing-1 Not detected www.polartrading.co.uk/jobs Not detected www.polartrading.co.uk/about Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | - | 659px | www.polartrading.co.uk/ |
| only screen | - | 839px | www.polartrading.co.uk/ |
| only screen | 840px | - | www.polartrading.co.uk/ |
| only screen | - | 659px | www.polartrading.co.uk/about-7 |
| only screen | - | 839px | www.polartrading.co.uk/about-7 |
| only screen | 840px | - | www.polartrading.co.uk/about-7 |
| only screen | - | 659px | www.polartrading.co.uk/pricing-1 |
| only screen | - | 839px | www.polartrading.co.uk/pricing-1 |
| only screen | 840px | - | www.polartrading.co.uk/pricing-1 |
| only screen | - | 659px | www.polartrading.co.uk/jobs |
| only screen | - | 839px | www.polartrading.co.uk/jobs |
| only screen | 840px | - | www.polartrading.co.uk/jobs |
| only screen | - | 659px | www.polartrading.co.uk/about |
| only screen | - | 839px | www.polartrading.co.uk/about |
| only screen | 840px | - | www.polartrading.co.uk/about |
Meta tags3.6
This is how this website will look in Google search listings:
Polar Trading | Join our premium discord or mentorship
www.polartrading.co.uk/
Data driven trading, based on algorithmic principles. A dynamic approach to the forex markets.
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.polartrading.co.uk/ | viewport | width=device-width, initial-scale=1 |
| www.polartrading.co.uk/ | generator | Wix.com Website Builder |
| www.polartrading.co.uk/ | wix-dynamic-custom-elements | DropDownMenu |
| www.polartrading.co.uk/ | format-detection | telephone=no |
| www.polartrading.co.uk/ | skype_toolbar | skype_toolbar_parser_compatible |
| www.polartrading.co.uk/ | description | Data driven trading, based on algorithmic principles. A dynamic approach to the forex markets. |
| www.polartrading.co.uk/ | google-site-verification | fzUVPkLzHg_cgPb1nFi3LQZCwh3DVvUplbDBGcS-pKE |
| www.polartrading.co.uk/ | twitter:card | summary_large_image |
| www.polartrading.co.uk/ | twitter:title | Polar Trading | Join our premium discord or mentorship |
| www.polartrading.co.uk/ | twitter:description | Data driven trading, based on algorithmic principles. A dynamic approach to the forex markets. |
| www.polartrading.co.uk/about-7 | viewport | width=device-width, initial-scale=1 |
| www.polartrading.co.uk/about-7 | generator | Wix.com Website Builder |
| www.polartrading.co.uk/about-7 | wix-dynamic-custom-elements | DropDownMenu |
| www.polartrading.co.uk/about-7 | format-detection | telephone=no |
| www.polartrading.co.uk/about-7 | skype_toolbar | skype_toolbar_parser_compatible |
| www.polartrading.co.uk/about-7 | google-site-verification | fzUVPkLzHg_cgPb1nFi3LQZCwh3DVvUplbDBGcS-pKE |
| www.polartrading.co.uk/about-7 | twitter:card | summary_large_image |
| www.polartrading.co.uk/about-7 | twitter:title | Polar Pass | Polar Trading |
| www.polartrading.co.uk/pricing-1 | viewport | width=device-width, initial-scale=1 |
| www.polartrading.co.uk/pricing-1 | generator | Wix.com Website Builder |
| www.polartrading.co.uk/pricing-1 | wix-dynamic-custom-elements | DropDownMenu |
| www.polartrading.co.uk/pricing-1 | format-detection | telephone=no |
| www.polartrading.co.uk/pricing-1 | skype_toolbar | skype_toolbar_parser_compatible |
| www.polartrading.co.uk/pricing-1 | google-site-verification | fzUVPkLzHg_cgPb1nFi3LQZCwh3DVvUplbDBGcS-pKE |
| www.polartrading.co.uk/pricing-1 | twitter:card | summary_large_image |
| www.polartrading.co.uk/pricing-1 | twitter:title | Education | Polar Trading |
| www.polartrading.co.uk/jobs | viewport | width=device-width, initial-scale=1 |
| www.polartrading.co.uk/jobs | generator | Wix.com Website Builder |
| www.polartrading.co.uk/jobs | wix-dynamic-custom-elements | DropDownMenu |
| www.polartrading.co.uk/jobs | format-detection | telephone=no |
| www.polartrading.co.uk/jobs | skype_toolbar | skype_toolbar_parser_compatible |
| www.polartrading.co.uk/jobs | google-site-verification | fzUVPkLzHg_cgPb1nFi3LQZCwh3DVvUplbDBGcS-pKE |
| www.polartrading.co.uk/jobs | twitter:card | summary_large_image |
| www.polartrading.co.uk/jobs | twitter:title | Affiliates | Polar Trading |
| www.polartrading.co.uk/about | viewport | width=device-width, initial-scale=1 |
| www.polartrading.co.uk/about | generator | Wix.com Website Builder |
| www.polartrading.co.uk/about | wix-dynamic-custom-elements | DropDownMenu |
| www.polartrading.co.uk/about | format-detection | telephone=no |
| www.polartrading.co.uk/about | skype_toolbar | skype_toolbar_parser_compatible |
| www.polartrading.co.uk/about | google-site-verification | fzUVPkLzHg_cgPb1nFi3LQZCwh3DVvUplbDBGcS-pKE |
| www.polartrading.co.uk/about | twitter:card | summary_large_image |
| www.polartrading.co.uk/about | twitter:title | About Us | Polar Trading |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.polartrading.co.uk/ | X-UA-Compatible | IE=edge |
| www.polartrading.co.uk/ | X-Wix-Meta-Site-Id | b56893cd-453e-4d0c-9d39-43064804c540 |
| www.polartrading.co.uk/ | X-Wix-Application-Instance-Id | 91d5165c-36f9-4a56-a456-fb6a8d4ceed8 |
| www.polartrading.co.uk/ | X-Wix-Published-Version | 231 |
| www.polartrading.co.uk/ | etag | bug |
| www.polartrading.co.uk/about-7 | X-UA-Compatible | IE=edge |
| www.polartrading.co.uk/about-7 | X-Wix-Meta-Site-Id | b56893cd-453e-4d0c-9d39-43064804c540 |
| www.polartrading.co.uk/about-7 | X-Wix-Application-Instance-Id | 91d5165c-36f9-4a56-a456-fb6a8d4ceed8 |
| www.polartrading.co.uk/about-7 | X-Wix-Published-Version | 231 |
| www.polartrading.co.uk/about-7 | etag | bug |
| www.polartrading.co.uk/pricing-1 | X-UA-Compatible | IE=edge |
| www.polartrading.co.uk/pricing-1 | X-Wix-Meta-Site-Id | b56893cd-453e-4d0c-9d39-43064804c540 |
| www.polartrading.co.uk/pricing-1 | X-Wix-Application-Instance-Id | 91d5165c-36f9-4a56-a456-fb6a8d4ceed8 |
| www.polartrading.co.uk/pricing-1 | X-Wix-Published-Version | 231 |
| www.polartrading.co.uk/pricing-1 | etag | bug |
| www.polartrading.co.uk/jobs | X-UA-Compatible | IE=edge |
| www.polartrading.co.uk/jobs | X-Wix-Meta-Site-Id | b56893cd-453e-4d0c-9d39-43064804c540 |
| www.polartrading.co.uk/jobs | X-Wix-Application-Instance-Id | 91d5165c-36f9-4a56-a456-fb6a8d4ceed8 |
| www.polartrading.co.uk/jobs | X-Wix-Published-Version | 231 |
| www.polartrading.co.uk/jobs | etag | bug |
| www.polartrading.co.uk/about | X-UA-Compatible | IE=edge |
| www.polartrading.co.uk/about | X-Wix-Meta-Site-Id | b56893cd-453e-4d0c-9d39-43064804c540 |
| www.polartrading.co.uk/about | X-Wix-Application-Instance-Id | 91d5165c-36f9-4a56-a456-fb6a8d4ceed8 |
| www.polartrading.co.uk/about | X-Wix-Published-Version | 231 |
| www.polartrading.co.uk/about | etag | bug |
Freshness4.4
Last updated November 15, 2023
- It looks like this website was last updated on Wednesday, 15 November 2023. Visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- Consider updating this website regularly with new content.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
Amount of content7.5
Rendering Chart...
- This website has an average of 302 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
- Consider the amount of text on this website and increase it if appropriate.
Amount of content discovered
| Page | Characters | Words |
| www.polartrading.co.uk/ | 1604 | 235 |
| www.polartrading.co.uk/about-7 | 4684 | 755 |
| www.polartrading.co.uk/pricing-1 | 698 | 104 |
| www.polartrading.co.uk/jobs | 658 | 100 |
| www.polartrading.co.uk/about | 1934 | 314 |
Images8.0
100% of images have a clearly defined size
25 images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- 25 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings9.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Server behaviour9.9
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- 3 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- Adding or removing a trailing slash to one of the URLs of this site returns an error page (404). This is OK as no content is being duplicated, but visitors might try browsing to the pages of this website with or without a trailing slash. Ideally, the alternate URL should redirect to the correct page.
- Add a 301 redirect from the other version to the canonical URL.
Unhandled alternate URLs
Tested page Alternate www.polartrading.co.uk/about www.polartrading.co.uk/about/
- Add a 301 redirect from the other version to the canonical URL.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://polartrading.co.uk to http://www.polartrading.co.uk. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
| Media | Min width | Max width | CSS file |
| only screen | - | 659px | www.polartrading.co.uk/ |
| only screen | - | 839px | www.polartrading.co.uk/ |
| only screen | 840px | - | www.polartrading.co.uk/ |
| only screen | - | 659px | www.polartrading.co.uk/about-7 |
| only screen | - | 839px | www.polartrading.co.uk/about-7 |
| only screen | 840px | - | www.polartrading.co.uk/about-7 |
| only screen | - | 659px | www.polartrading.co.uk/pricing-1 |
| only screen | - | 839px | www.polartrading.co.uk/pricing-1 |
| only screen | 840px | - | www.polartrading.co.uk/pricing-1 |
| only screen | - | 659px | www.polartrading.co.uk/jobs |
| only screen | - | 839px | www.polartrading.co.uk/jobs |
| only screen | 840px | - | www.polartrading.co.uk/jobs |
| only screen | - | 659px | www.polartrading.co.uk/about |
| only screen | - | 839px | www.polartrading.co.uk/about |
| only screen | 840px | - | www.polartrading.co.uk/about |
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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