Social interest

This test judges how many times the pages of a website have been shared using social media.

Why do we test for this?

Social media is becoming increasingly important on the web. We look at how well shared the website is on Twitter, Facebook and Google+ as a measure of popularity and the success your site's online marketing.

How do we test for this?

We look at the volume of Tweets received for every page we test, as well as the number of likes and plus ones the page has received. The more tweets, +1s and likes you have, the higher you score.

What can I do about it?

Each time you update your site, Tweet about it and share it on Facebook and Twitter. Consider creating a specific Twitter account & Facebook page for the organisation. If your updates and content are interesting, people will pick up on it and continue sharing it socially. This is a very quick way to get links to your site and increase visitor numbers. If your website has regular articles of content (e.g. blog, news), you could also add social media buttons to the page to make it easier for people to share.